Signagelive and Saville AV confirm LG webOS digital signage project with Welcome Break

Welcome Break deploys LG webOS Smart displays, powered by Signagelive, to simplify digital signage management at major motorway services.

Signagelive, global suppliers of cloud based digital signage technology, confirms that Welcome Break, one of the UK’s largest independent motorway service operators, has installed over 90 Signagelive-powered LG webOS Smart displays at sixteen key motorway locations to simplify management of its digitalsignage network.

The new digital signage solution has been supplied and installed by Saville Audio Visual, a major AV/ICT supplier and strategic channel partner of Signagelive. Welcome Break becomes one of the first organisations in the UK to benefit from LG webOS displays with built-in Signagelive technology.

The new LG webOS Smart displays are providing greater business value to Papa Johns, Harry Ramsden and Tossed concessions at Welcome Break locations, displaying dynamic menu boards with colourful offers and special deals.

Displayed content is created and managed by different media agencies on behalf of the concessions and uploaded and stored on the Signagelive cloud-based platform, thus eliminating the need for onsite media players and storage servers.

Signagelive’s intuitive content management system is used to create menu boards overlaid onto background video, which is set up in advance and scheduled to update automatically, reflecting the time of day or the location. This creates a strong visual experience that attracts consumer attention in a busy motorway services environment.

Signagelive’s SoC software supports multiple content formats including static images, streaming video, IPTV, web pages and RSS feeds. It also integrates with QR code technology and all popular social media widgets to maximise engagement.

“The Signagelive software platform is very simple to use and has great benefits,”

Says John Andrews, Saville Technical Manager

“such as content scheduling, screen monitoring and setting times for the screens to automatically switch on and off. The LG System on Chip screens mean that only power and network are required – gone are the days of bulky signage players sat behind screens.”

“Securing our first LG webOS order in conjunction with Saville UK for a highly regarded brand strengthens Signagelive’s position as a major player in the digital signage market.”

Said Jason Cremins, CEO of Signagelive.

“Our SoC software is fully compatible with all LG webOS displays, giving users more choice and greater flexibility when it comes to implementing a digital signage solution.”

LG’s new webOS-based display range, powered by Signagelive, offers significantly reduced installation operational and energy costs compared to conventional digital signage solutions.

About Welcome Break

Welcome Break is one of the UK’s leading independent motorway service operators and has 27 sites across the UK. Welcome Break sites are open 24 hours a day, 365 days a year and attract 80 million motorway customers annually.

Formed in 1959, Welcome Break now has over 50 years’ experience in the sector and more than 4,500 employees who strive to proudly and passionately offer its customers world class food and retail brands such as Waitrose, Starbucks, Harry Ramsden’s, Papa John’s, Krispy Kreme, WHSmith, KFC and Burger King in a friendly and relaxing environment.

Welcome Break has recently announced a new partnership with the world’s largest specialist sandwich provider, Subway, and branches have opened at 26 Welcome Break locations to date.

It has also partnered with salad bar brand Tossed, with the first unit opening at Birchanger Green on 23rd May 2014 and more recently a further two units at South Mimms and Fleet, followed by the latest unit at Warwick Southbound. Furthermore, the brand has recently opened six new Starbucks drive-thrus, at Fleet North, Hartshead Moor East, Membury West, Membury East, Gordano and Warwick South. Welcome Break also operates 29 Days Inn and Ramada hotels across the UK motorway network.

For further details on Welcome Break, please contact Sarah Featley or Kelly Sylvester

T: 01296 714745 E: welcomebreak@elliottsagency.com