Signagelive appoints Raffi Vartian, Chief Marketing Officer, to strengthen partnerships worldwide

in

New role demonstrates Signagelive’s commitment to global growth through collaboration.

Raffi headshotSignagelive, global suppliers of cloud-based digital signage technology, promotes Raffi Vartian to Chief Marketing Officer (CMO) as part of a global expansion programme to consolidate marketing efforts and accelerate growth through ecosystem partnerships. This new senior executive position demonstrates Signagelive’s recognition that the rapidly evolving digital signage space requires a more flexible approach to bring the best solutions to the marketplace.
As CMO, Raffi will oversee the company’s vendor, channel partner and end user marketing strategy to raise awareness of its HTML5 software developed to manage the most diverse set of hardware applications in the industry, including System on Chip (SoC) displays, Chrome, Android and PC media players. He will also be directly responsible for managing and growing Signagelive’s portfolio of content partnerships.

“I’m thrilled to take on this important role.  We’re in an amazing time in the digital signage industry, where mobile and internet technologies are rapidly evolving, creating innovative applications around HTML5 technology.  Our goal at Signagelive is to work with best of breed partners all across the globe to create a tested, unified solution set to our customers.”

Says Raffi Vartian.

“This move is representative of the next phase of Signagelive,”

says Jason Cremins, CEO Signagelive.

“Raffi’s appointment to CMO is part of a larger effort throughout our company to create the most open and adaptable platform in the digital signage space.”

Signagelive was one of the first companies to develop a commercial offering for the Samsung Smart Signage Platform (SSSP) and earlier this year it announced full support for LG’ s webOS-based Smart Signage display range.  The company’s cloud-based software is also fully compatible with Chrome OS, including Google Chromebox, a low cost, powerful media and web device, further expanding its Smart Signage portfolio.