The world’s largest video gaming retailer, GameStop, deploys Pan-European digital signage network powered by Signagelive

Signagelive’s System on Chip (SoC) and HTML5 software enables Cedemo to provide turnkey digital signage solutions with HD capabilities to international retail companies

Signagelive, global suppliers of a cloud- based digital signage platform and Monaco based Cedemo have been selected by GameStop the world’s largest video gaming retailer to rollout a Pan-European digital signage network to increase customer engagement and drive in-store sales through the display of targeted commercial content.

The digital signage network, which has been deployed across 1000 stores in five European countries to date, has been supplied and installed by Cedemo, a leading provider of turnkey digital signage solutions and Signagelive’s strategic channel partner in the retail market.

The digital signage network is based on MBR-1100 media players, supplied by IAdea and powered by Signagelive’s SoC software. The MBR-1100 is a powerful palm-size, device that supports HD video capabilities normally associated with high-spec Windows PCs. Using IAdea’s small form factor media players and Signagelive’s cloud based software, Cedemo has been able to rollout an international digital signage network utilizing already installed LCD TVs, resulting in significant infrastructure savings and reduced content update lead times.

Promotional video content, such as marketing promotions for pre-order video games or GameStop’s unique offers, is created by Cedemo in multiple European languages and uploaded onto Signagelive’s cloud based digital signage platform.  Using Signagelive’s enterprise-class management dashboard and user-friendly CMS, individual countries can quickly create and schedule content playlists suitable for their target audiences and commercial goals, adapting to competitive and market developments almost in real time.

“GameStop manages 3 brands in Italy and there is an important need for dynamic tools to deliver engaging marketing messaging to clients.” explains, Alessandro Barchetti, Senior Marketing Manager of GameStop Italy. “In a few easy steps we can go from setting up playlists to using the system without needing any specialist technical knowledge. Our teams like it and sales have increased”

Signagelive’s SoC software supports multiple content formats including static images, streaming video, IPTV, web pages and RSS feeds. It also integrates with QR code technology and all popular social media widgets to maximise ePoS activities.

Says Keith Jones, Commercial Director of Cedemo “This is a large and complex on-going project that is meeting its KPIs. Our partnership with Signagelive and IADEA works extremely well and we are confident that the road-map feature set will accelerate our success with European retailers”.

 “The gaming industry is highly competitive,” explains Jason Cremins, CEO of Signagelive. “Using IAdea’s powerful palm size media players powered by Signagelive, Cedemo has been able to develop a fully packaged solution for GameStop that allows them to deliver targeted HD content to achieve increased customer engagement and sales across Europe”.

About Cedemo

Cedemo SAM, based in Monaco is a leading European omni-channel digital marketing specialist with over 15 years experience working with international retailers. Specializing in the video games and toys markets, the Cedemo Retail Content Platform delivers video, images and text to some the world’s largest online and bricks and mortar retailers. Cedemo’s strategic partnership with Signagelive ensures seamless content compatibility and management through all channels.

Contact details

Keith Jones
Commercial Director
keith.jones@cedemo.com
+377 97 98 41 60
www.cedemo.com