Lithuania’s largest telco company implements digital signage network powered by Signagelive

Signagelive’s cloud-based platform enables Teo to provide B2C and B2B customers with interactive service facilities

Teo, the leading telco and home entertainment services provider in Lithuania and part of the Telia Company, has implemented a digital signage network powered by Signagelive to enhance customer services activities.

The digital signage network, which has been installed and commissioned by Hansab UAB (a leading provider of innovative technology solutions in the Baltic region) is being used to display promotional content on video walls and large touch screen display in customer service centres located in busy shopping malls in Lithuania’s three largest cities.

The company had previously been reliant on standalone displays and USB drives for all promotional activities. This was an inefficient use of resource and promotional campaigns were often fragmented because of the time needed to manually update individual displays installed in different locations.

Signagelive was selected as the preferred digital signage platform provider because of its cloud-based capabilities and multi-vendor support, which meant that that Hansab could mix and match display types to accommodate specific location requirements.

The digital signage network comprises 4 x different configuration Samsung slim bezel video walls and associated 65” touch screen display so that customers and businesses alike can enquire about new services, such as Wi-Fi, cloud services or CCTV. When the interactive display is idle, the network has been configured to make use of Signagelive’s kiosk-mode facility, comprising a series of pre-scheduled videos that play on a loop to further promote Teo products and services.

All content is uploaded and stored on Signagelive’s cloud-based digital signage platform and using its enterprise-class management dashboard, the telco can create and roll out promotional content and customer service notices to the different locations in real-time, with the ability to modify that content on demand if necessary.

Signagelive’s cloud-based platform ensures the individual displays are synchronised on the LAN and that content is rendered correctly to display on the different screen types, creating a dramatic visual experience for B2C and B2B customers.

“Teo has recently expanded its product portfolio to offer more services to customers,” comments Dovydas Stukas, Head of Digital Signage and AV solutions group at HANSAB UAB. “The digital signage network powered by Signagelive has provided them with a centralised facility to manage campaigns and benefit from interactive capabilities.”

“A changing communications landscape means that telecoms providers must be creative in their marketing activities if they want to retain customers,” comments Jason Cremins, CEO of Signagelive. “Our digital signage platform allows large organisations like Teo to quickly roll out powerful digital signage networks that support static and interactive content, taking digital signage services to the next level by increasing engagement.”

The digital signage network has provided Teo with a centralized facility to run and manage its promotional activities. Hansab provides a network management service, logging onto the network periodically to make sure there are no connection issues and that the digital signage solution is performing optimally.