Notcutts Garden Centres use Signagelive digital signage to promote to customers

Introduction

Notcutts Garden Centres Ltd is a private limited company, it operates 18 individual garden centres across England and has been supplying plants etc. for over a century. Proud to be family-owned and independent, their core values of quality and customer care remain the same as when they first started. Their garden centres are run by dedicated teams of horticultural experts and gardening enthusiasts.

21st Century AV plan and implement AV solutions for many of the world’s most demanding clients. Their detailed knowledge of the industry means they have established working relationships with the very best manufacturers and technicians, to create seamless solutions which both excel today and which will continue to deliver in years to come.

Tell us a little about how you are using Signagelive?

It’s being used to show menu prices and special food promotions within the restaurant areas, also product information throughout the stores, and some stores have outdoors kiosk points showing seasonal offers. We are also using the device in the retail store to present various POS and to direct customers to certain key locations in store.

There are other SaaS-based digital signage options out there, why did you choose Signagelive?

Adaptability and it suited our clients’ needs – also content can be updated centrally and pushed out company-wide. We have also found the online live chat support to be of great help and the team has been very helpful in providing support for any issues but also the development of new features.

What were the reasons for implementing a digital signage network?

To show promotions and seasonal offers. However, this has now expanded into a mixed array of point of sale, café menus as well as promotional displays.

How were these objectives being met previously?

They were small 10” screens updated with USB key at each point, and printed posters / A1 display boards.

How did you build a business case internally for Signagelive?

The business requested displays of this type as they seemed to be very successful and “on-trend” at the time so no business case was needed.

What is the best thing about Signagelive, in your opinion?

Adaptability and it suited our clients needs – also content can be updated centrally and pushed out company-wide. Additionally, the support network has been very impressive.

What is your favourite feature?

Scalability and the ability to completely customise every section / part of every display and menu.

Did you face any challenges during any part of your project implementation? How were these resolved?

Being completely new to Signagelive and digital signage meant we had to pick things up quickly. However, with the Live Chat functionality which comes as part of the solution, it meant they were always on hand to help us regardless of whether we were querying issues.

How has business improved since using Signagelive?

Too early to say at this stage, as to the positive impact in revenue as a result of the digital signage, we will be monitoring this in the future months.

Lee Rogers – IT Systems Coordinator – Notcutts

Very customisable and incredibly versatile, we are pleased with the product overall.

Debbie Seward – Business Development & Relationship Manager – 21st Century AV

21st Century AV Ltd have integrated Signagelive into a number of clients and when Notcutts came to us with a requirement we didn’t hesitate to recommend the Signagelive platform as a solution. With its ease of use, integration and functionality Notcutts rolled out the platform across all new sites and into those being refurbished, with more sites planned for the future and a partnership with 21st Century AV Ltd as its AV preferred partner.

Aferdita Qesku – Director of Sales – Signagelive

Working with customers like Notcutts really shows how digital signage has crossed borders in terms of suitability for use as well as of course return on the customer experience. What started off as an original idea for QSR menu boards grew into new possibilities of adding value to the customer journey, through wayfinding, POS integration etc. It is down to knowledgeable partners whom we work with which this would be possible to achieve.