Campsite has integrated with Signagelive to provide new revenue opportunities for Digital Out-of-Home network owners and operators. This integration means that Signagelive’s clients can now connect to buyers through their access to Campsite’s supply-side platform (SSP). This represents the first full integration of a large-scale CMS with an established buying platform specialising in digital out-of-home media available in Canada .
Launched in 2016, Campsite’s products include an SSP for sellers, an exchange marketplace, and a DSP for buyers. With over 8000 digital screens across an array of suppliers and environments already connected, Campsite has the largest selection of DOOH in a single platform in Canada.
Buyers using the DSP can build campaigns using various targeting tools, including mobile audience data. These audience insights are also shared with Signagelive clients, the media sellers, within the Campsite SSP.
By enabling the integration with Campsite, Signagelive can now offer their clients the option of tapping into a new revenue stream through programmatic sales. The media sellers decide how much advertising time they wish to ‘offer up’ to Campsite and control the type of content they wish to allow to be shown on their displays.
This option is available to all Signagelive clients starting with Canada and will roll out to other markets throughout 2018 and beyond.
The first Signagelive client launching with Campsite is IDS Canada who are making their digital poster network in doctor’s office waiting rooms available to Campsite buyers.
Jeff Mamer – VP – IDS Canada
IDS Canada has been using the Signagelive platform since the launch of our national DOOH network in 2015.
As the demand for DOOH programmatic buying grows, it was critical that our digital signage platform worked seamlessly with our new partners at Campsite. What initially was a challenge, they have worked together to create a brand new solution that allows IDS Canada to offer the high quality of our screens through the Signagelive platform, to the Campsite programmatic buyers of DOOH.
Edith Gagne – Vice President of Development – Campsite
We’re proud of this integration and excited about the potential it brings for significantly growing our scale, in Canada and beyond. It is as beneficial for Signagelive clients to now have the opportunity to efficiently generate new revenues as it is for buyers using our DSP to access more scale and variety of premium digital out-of-home screens.
Jason Cremins – CEO – Signagelive
Utilising our open API-first digital signage platform, Campsite has created a seamless integration with Signagelive that enables our network owners to incorporate advertising within their digital signage content. Campsite provides our customers with the option to generate income from their digital signage estate without the requirement to build-out their own media sales team,
We have been impressed with the commitment of Campsite to build support for Signagelive with their platform and look forward to working together.
Signagelive is in use across a wide range of sectors where network owners could look to generate revenue from the integration with Campsite. This includes Healthcare (Doctors, Dentists, Pharmacies, Hospitals), Retail and Stadia.
About IDS Canada
IDS Canada is a leader in the point-of-care, healthcare waiting room space. Part of an international organisation of over 50,000 healthcare waiting rooms in 13 countries, IDS has been operating in Canada since 1999. They provide consumer information – through digital, brochures and print poster media – to over 3.5 million Canadians every month in their 1600 family practice clinics across the country. Their 65 field service representatives visit every location and also conduct in-person research and sampling programs for consumers, physicians or the all-important clinic staff.
Campsite, property of Campsite Global Inc., offers premium Digital Out-Of-Home inventory through an automated self-serve programmatic platform. Launched in 2016, Campsite’s core mission is to connect suppliers and buyers in an environment specifically designed for DOOH. Campsite is an innovative solution for advertisers who want to expand their digital reach, optimise their strategies with data and maximise their time by reaching several suppliers through only one platform. www.campsiteproject.com
Signagelive’s digital signage platform is used globally by over 1,900 organisations to manage their networks. Supplying digital signage software and services to multiple markets including retail, education, and hospitality, to over 46 countries across EMEA, Americas and Asia Pacific. Its innovative technology media playback software is written in HTML5, is cloud-based and is compatible with an unrivalled number of display screens, mobile devices and video wall display systems.
Jason Cremins email@example.com