Lithuania’s largest convenience store chain implements Samsung Smart Signage platform (SSSP), powered by Signagelive to enhance in-store advertising activities
Signagelive’s System on Chip (SoC) software facilitates easy display of multiple content formats at store checkouts to drive customer engagement and boost overall sales
UAB, Reitan Convenience Lithuania, one of the largest convenience store chains in Lithuania and owners of the Narvesen brand, has implemented Samsung’s Smart Signage Platform, powered by Signagelive to enhance in-store advertising activities.
Samsung Smart Signage Displays have currently been installed in 25 Narvesen convenience stores to drive customer engagement and boost overall sales, with plans to install a further 40 displays by the end of 2015.
The platform has been supplied and installed by Hansab AB, a leading provider of innovative technology solutions to public and private sector organisations in Lithuania and Signagelive’s strategic channel partner in the Baltic region.
Although Reitan Convenience Lithuania already had digital signage displays installed in the majority of its stores, the company was keen to move to an alternative business model that would enable them to own their digital signage network and have greater control over the content being displayed, thus giving them the ability to enhance promotional activities and sponsorship opportunities on behalf of key suppliers.
UAB, Reitan Convenience Lithuania began looking for an alternative solution that would offer greater flexibility and control and The Samsung Smart Signage Platform (SSSP), powered by Signagelive, was selected as the preferred solution. Signagelive was chosen as the preferred technology provider because of its cloud-based capabilities and its user-friendly qualities.
The Smart Signage Network comprises the following Samsung Smart Signage Displays: 18 pcs 22” model number DB22D, 3 pcs 32” model number DM32E, 4 pcs 40” model number DB40E, installed in a confined space behind the main checkout at 15 independent locations. All in-store and third party content is stored and managed on Signagelive’s cloud platform and is delivered to the different displays over LAN without needing any external media player technology.
Signagelive’s SoC software supports different content formats including static images, video, HDMI inputs, IPTV, web pages and RSS feeds. It also comprises innovative features such as drag and drop functionality, QR code support and management integration for social media widgets.
Using Signagelive’s recently launched proof of play module, campaign manager are able to provide sponsors and stakeholders with a hierarchical overview of all played content and report on specific parameters such as the top five assets, total number of plays per advert or start and end times in an easy to understand format to demonstrate the effectiveness of different campaigns.
The solution has enabled Naversen staff to be completely self-sufficient in the running and management of their digital signage network with Hansab only needing to log onto the network periodically to ensure there are no connectivity issues and that the solution is performing optimally.
Says Dovydas Stukas, Sales Project Manager of Hansab;
“The Samsung solution powered by Signagelive enabled us to rollout and implement the solution in just a few weeks, which was key to the success of the project. Narvesen staff now have total control over their network and Signagelive’s new proof of play module gives them the ability to show major brands the effectiveness of their campaigns by generating reports on captured data in an easy to understand format”.
Says Jason Cremins, CEO of Signagelive;
“This installation in the latest in a number of successful projects we have completed in conjunction with Hansab. The Naversen franchise is not limited to Lithuania and we look forward to a successful rollout of SSSP in stores located in other Baltic countries moving forwards.”
Hansab is a leading provider of innovative technology solutions for business – especially in financial, retail and public sectors in the Baltic Region. Its comprehensive services portfolio ranges from consultancy, software development and integration, software and hardware sales, installation and after sales services followed by the service export option. Hansab Group is the only company in the Baltics that offers such a wide range of products and solutions for over 20 years now. It services more than 30 000 devices, including up to 2000 automatic teller machines. All services offered by Hansab comply with ISO 9001 and ISO 20000 service quality standards. Hansab has instilled ITIL processes and adequate resources to meet the customer’s every growing demands. Customers, situated in the Baltics, have a possibility to be having centralized service. Our customers benefit from a well-structured financial management, lower costs, and organized logistics of equipment and spare parts. The key advantage to our customers is the integrated technical support. Headquartered in Tallinn, Estonia, Hansab Group currently employs over 170 people in 4 countries and as many as two thirds are engaged in the after sales operations.
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Sales Project Manager