Lithuania’s National Post Office deploys Signagelive powered digital signage network to optimise promotional opportunities in outdoor payment kiosks
System on Chip (SoC) and HTML5 software developed by Signagelive allows PayPost to reduce its dependency on printed posters and streamline operational processes
Signagelive, global suppliers of a cloud- based digital signage platform and its channel partner, Hansab UAB, have been selected by Lithuania’s postal network of financial services, PayPost, to provide a countrywide digital signage network based on the Samsung Smart Signage Platform (SSSP) and powered by Signagelive SoC software.
The digital signage network is being used to reduce the organisation’s dependency on printed advertising and deliver a better customer experience by raising awareness of different products and services offered by the post office and its stakeholders in an eye catching and engaging format.
The digital signage network is also generating an additional revenue stream for PayPost through the sale of advertising airtime to third-party companies such as credit card companies, loan providers or insurance brokers.
Individual branches had historically been responsible for ensuring their advertising material was up to date. Not only was this process labour-intensive and time consuming, it resulted in disjointed marketing campaigns as there was no guarantee that the smaller branches always had the latest material at their disposal.
Signagelive’s SoC and HTML5 based digital signage platform has enabled PayPost to roll out a national digital signage network that can be managed from a centralised point. This has resulted in the optimisation of internal processes while freeing up internal resource and significantly reducing operational and logistical costs.
Displayed content (created by PayPost and associated stakeholders) is stored and managed on Signagelive’s cloud-based platform and eliminates the need for onsite media players and storage servers. Content can be distributed out nationally, regionally or on a kiosk-by-kiosk basis depending on the location or the nature of the content.
The digital signage network comprises 67 x 46” Samsung 2,500 nits high brightness displays installed in outdoor self-service payment kiosks located in front of all major post office branches. PayPost is also benefitting from Signagelive’s proof of play capabilities, enabling branch managers to demonstrate that campaigns have been executed and report on captured data in an easy to understand format
“The first results are excellent,“ explained a Lithuanian postal representative.“ Modern screens creates a modern and bold innovation, investing in the company’s image. The new displays allow for more efficient broadcast information and information management processes are simpler and requires less resources.“
“The Samsung/Signagelive offering has allowed PayPost to dramatically cut its operational and printing costs and generate dynamic and engaging content much more regularly,”comments Dovydas Stukas,Head of Digital Signage and Multimedia solutions group Hansab UAB.
” They are able to respond to market demands and the revenue they can make from third party advertising is resulting in a rapid ROI.”
“Value for money and optimal use of investment are key drivers for all public sector organisations,” comments Jason Cremins, CEO of Signagelive.” The Samsung Smart Signage Platform, powered by Signagelive is not only significantly cheaper than conventional digital signage systems, it offers enterprise-grade functionality.”
Thanks to Signagelive’s intuitive management CMS, the Post office is totally self-sufficient in the running and management of its digital signage network, with Hansab only needing to log onto the system periodically to ensure there are no performance or connectivity issues.