Using the latest RFID technology shoppers can now interact at the Point of Decision, in amongst product, where they are provided with media content specific to their needs at the point at which they are making the decision to purchase.
The project was provided through Lime IT (www.lime-it.co.uk) a Signagelive Strategic Partner focused on technology led Retail applications, to Estee Lauder for their Lab Series Skin Care range of products for men. The solution comprises of LCD screens and RFID (Radio Frequency Identification) tagged products fully integrated with both Signagelive (www.Signagelive.com) and traditional retail point of sale, which when picked up, play back video specific to the selected product along with cross-recommendation to other products in the range. In addition, a special tag presented by a Lab Series Consultant turns the screens into a skin scanner enabling a customer’s skin type to be analysed and suitable products recommended.
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