Signagelive appoints Dave Petricig as Business Development Manager

New role confirms Signagelive’s commitment to expand its footprint in the US through collaboration and strong relationships with channel partners

Signagelive, global suppliers of a cloud-based digital signage technology platform, has appointed Dave Petricig as Business Development Manager for North America. This new role forms part of Signagelive’s corporate strategy to increase market presence in the US and accelerate growth through an ecosystem of strong business partnerships.

Dave Petricig SignagelivePetricig is part of Signagelive’s American commercial team and works out of the company’s regional offices in Chicago. He has over 20 years’ experience in the channel and reseller space and is adept in optimising relationships with key clients, senior decision makers, and valuable business partners. Petricig’s primary role will be to manage and expand Signagelive’s existing channel partner base. He will also be responsible for identifying new business and reseller opportunities to drive incremental revenues, thus expanding the company’s North American footprint.

Prior to joining Signagelive Petricig held senior positions with a number of AV Integration companies including Distribution Sales at Polycom, Vice President of Sales at ClearOne Communications, and Senior Regional Sales Manager at Logitech.

He will leverage his extensive channel experience to raise awareness of Signagelive’s world leading hardware-agnostic digital signage platform, developed to manage a diverse range of digital signage devices, including System on Chip (SoC) displays, Chrome, Android and PC media players.

“I am looking forward to working for a company that ranks in the top five suppliers globally of digital signage technology,” comments Dave Petricig of Signagelive. “The business benefits associated with a 100% cloud solution makes Signagelive highly appealing compared to traditional digital signage systems and I am looking forward to the challenge of helping the company fulfil its long-term business objectives.”

“Dave Petricig’s extensive knowledge of the US channel is key to our North American expansion programme and I wish him every success in this new role at Signagelive” Comments Aferdita Qesku, Director of Sales – Global at Signagelive.

Signagelive appoints Raffi Vartian as Chief Marketing Officer to strengthen partnerships with major vendors and content providers worldwide

New role demonstrates Signagelive’s commitment to global growth through collaboration.

Raffi headshotSignagelive, global suppliers of cloud-based digital signage technology, promotes Raffi Vartian to Chief Marketing Officer (CMO) as part of a global expansion programme to consolidate marketing efforts and accelerate growth through ecosystem partnerships. This new senior executive position demonstrates Signagelive’s recognition that the rapidly evolving digital signage space requires a more flexible approach to bring the best solutions to the marketplace.
As CMO, Raffi will oversee the company’s vendor, channel partner and end user marketing strategy to raise awareness of its HTML5 software developed to manage the most diverse set of hardware applications in the industry, including System on Chip (SoC) displays, Chrome, Android and PC media players. He will also be directly responsible for managing and growing Signagelive’s portfolio of content partnerships.

“I’m thrilled to take on this important role.  We’re in an amazing time in the digital signage industry, where mobile and internet technologies are rapidly evolving, creating innovative applications around HTML5 technology.  Our goal at Signagelive is to work with best of breed partners all across the globe to create a tested, unified solution set to our customers.”

Says Raffi Vartian.

“This move is representative of the next phase of Signagelive,”

says Jason Cremins, CEO Signagelive.

“Raffi’s appointment to CMO is part of a larger effort throughout our company to create the most open and adaptable platform in the digital signage space.”

Signagelive was one of the first companies to develop a commercial offering for the Samsung Smart Signage Platform (SSSP) and earlier this year it announced full support for LG’ s webOS-based Smart Signage display range.  The company’s cloud-based software is also fully compatible with Chrome OS, including Google Chromebox, a low cost, powerful media and web device, further expanding its Smart Signage portfolio.

Signagelive creates new senior executive role to accelerate growth and expand its commercial presence globally

Aferdita 600

New role enables Signagelive to strengthen position as major supplier of cloud-based digital signage technology for Smart Signage applications

Signagelive, global suppliers of cloud-based digital signage technology, has promoted Aferdita Qesku to Director of Sales, Global to support a rapidly expanding customer base and continued demand for its System on Chip (SoC) software. This new senior executive role also demonstrates the company’s intention to significantly expand its commercial presence in existing and new markets worldwide.

In her previous role as Director of Sales, EMEA Aferdita helped secured a number of large business opportunities with a number of renowned brands, such as Welcome Break, Decathlon and Halfords. She has also been instrumental to the successful and rapid take-up of Signagelive’s SoC software, developed to support Smart Signage solutions supplied by major vendors, including Samsung and LG Electronics.

As Director of Sales, Global, Aferdita will be fully responsible for Signagelive’s total revenue and sales across different regions globally, taking the company to the next level in its overall expansion plans. Aferdita will also oversee the sales operations of the company’s newly opened offices in Chicago and Singapore and will be implementing the managerial processes needed to support growing sales and commercial teams located in North America and Asia Pacific regions.

For the last three years Signagelive has worked in tandem with key digital signage hardware vendors to develop flexible SoC software that delivers the same advanced functionality as its core PC display software.

Signagelive’s cloud-based software is also fully compatible with Chrome OS, including Google Chromebox, a powerful media and web device, thus further expanding its range of supported low cost, non PC devices.

“I am relishing the opportunity of getting stuck into this new role and working with our teams in different regions. Comments Aferdita Qesku, Director of Sales, Global, Signagelive. “I plan to drive brand awareness and highlight to new customers Signagelive’s ethos to provide powerful yet easy to use cloud-based software that satisfies 90% of their digital signage requirements”. The company has gone from strength to strength in the short time I have been here and I am looking forward to hitting new heights technically and commercially with everyone involved.”

Says Jason Cremins, CEO and Owner of Signagelive;

“Aferdita is an invaluable member of our team. This well-deserved promotion will help us maintain our exponential growth and expansion of our sales team globally.”

New role: Reseller Channel Manager – UK / Ireland & EMEA – Cloud Technologies

Salary: Competitive + OTE

About the role: Experienced and highly motivated individual is required to come on board and join the Signagelive team (new hire – company growth) to be responsible for Reseller relationships (EMEA wide scope but initially focusing on UK & Ireland). The right individual will be required to cultivate and maximise existing reseller relationships and establish new ones across all vertical sectors. Those will include but will not be limited to – Retail, QSR, Education and Corporate Communications.

Initially you will be working closely with the Director of Sales EMEA, then owning the reseller relationship completely and being targeted on it. You will also be required to work with the company’s Sales Account Manager EMEA very closely to manage the inbound enquiries received from new, prospective resellers. Further communication with the Senior Pre Sales Engineer, Global Operations Support and Product Owner will be required and encouraged when arranging site visits and technical expertise on projects.

Responsibilities – This role will include but will not limited to:

  1. Building and driving strong, long term, strategic relationships with Signagelive resellers / systems integrators.
  2. Monthly meetings with top 10 resellers – These meetings will include adding / meeting new contacts – giving overview of latest changes of the solution, providing training as and when required.
  3. Identifying new business opportunities through the reseller channel
  4. Enable the reseller channel to engage effectively with customers, focusing on delivering partner education, training and joint marketing programmes.
  5. Actively seek out VAR / reseller / system integrator partners.
  6. New Reseller onboarding meetings
  7. Attending end user on site meetings with the reseller.
  8. Liaise with Product Owner to set up reseller days – Signagelive branded.
  9. Maintain, weekly, monthly and quarterly reports to include sales forecast (pipeline), turnover, rebates (via the Signagelive reseller portal).
  10. Use Salesforce as the CRM tool to further build the customer database.

Experience & Skills:

  1. 3+ years in a business development role in a targeted environment (reseller management)
  2. Proven track record of success
  3. Proactive, self managing and motivated individual
  4. Willing to travel as required in the allocated region(s)
  5. Multilingual (highly desired but not mandatory)
  6. Exceptional verbal and written skills
  7. Good overall technical mindset and an understanding of software as a service (cloud) model proposition

To apply send CVs through to

Raffi headshot

Raffi Vartian to head Signagelive’s efforts in the Americas

Signagelive, a global leader in cloud-powered digital signage solutions, today announced the appointment of Raffi Vartian to lead the development of North and South America.  He will be responsible for establishing strategic partnerships, securing resellers and distributors, and directing marketing strategy.  With this move, Signagelive is committing the resources necessary to bring its cost-effective, multi-lingual, web-based management system to the Americas’ markets.

“Raffi is well known and respected in the digital signage industry and a fantastic addition to our team,” said Jason Cremins, CEO of Signagelive.  “He brings broad industry experience, a track record of anticipating market trends and a relentlessly positive attitude that will be well received by resellers, strategic partners and end-customers alike.”

By making this move, Signagelive is building off several successful deployments through existing resellers and distribution partners.  These initial clients were first attracted to Signagelive though the free 30-day trial the company offers.  They are able to get a feel for the product and understand what it would feel like to work with it on a day to day basis.

“I am thrilled to join Jason and the rest of the Signagelive team,” Said Raffi Vartian, Strategic Development, Americas.  “The product is amazing, my fellow team members are so impressive, and the business model has the capacity to become the new standard in the industry.  I am energized to engage with new and existing partners to share our clear vision for the market: a reliable, flexible and fully-supported product that delivers a predictable business model for your media delivery needs.”

This is the first of several exciting moves that will be announced in 2012.  Vartian will join the rest of the team in Signagelive’s booth (#10P115) at the Integrated Systems Europe show in Amsterdam to help the team launch an upcoming global partnership.

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About Signagelive

Based in London, Signagelive is a private company and a world leader in cloud-powered media delivery solutions, providing a platform that runs even the largest retail networks reliably, efficiently and cost effectively. Signagelive customers are assured of solutions that are relentlessly current, nimble, well supported, open, easy to use, and truly affordable. Signagelive wins awards and repeat customers by leading the sector in the adoption of new technologies and standards like SMIL, HTML5, Media RSS, social media and mobile, and extending the medium to corporate desktops and IPTV.


For further information, please contact:

Raffi Vartian

Strategic Development, Americas


Tel: +1 (312) 725-4584


Roy Martin leaves LG to take up EMEA Channel Development role with Signagelive

Signagelive appoint accomplished AV and Digital Signage industry professional to head up expansion of Distributors and Strategic Partners across EMEA.

Saffron Walden, Essex, UK– Global Cloud based Digital Signage software company Signagelive have appointed Roy Martin in the position of Channel Development Manager – EMEA. Roy will be responsible for exploring and appointing new AV and IT Distributors along Strategic Partners in key vertical sectors including Retail and Hospitality.

Prior to joining Signagelive, Roy worked at LG as the Technical Manager for B2B in the UK and Ireland where he supported Internal Account Managers and Marketing teams as well as distribution partners and key resellers. In addition, he was responsible for presenting LG’s portfolio alongside account managers or Commercial Director on all products produced by the B2B division, including:

  • Projector
  • Hotel TV
  • Digital signage
  • 3D products
  • Commercial display
  • Video conferencing
  • Monitor

Prior to LG, Roy was at MediaZest and has worked in the Audio visual world for 12 years. Among many career milestones, he was instrumental in a large-scale rollout with Barclays Premier banking across EMEA and has worked on projects in India /UAE /Africa /North America / Europe for digital signage through to managing the remote content and DS systems for HMV future stores, ASDA, JD sports and Sony.

Commenting on his appointment, Roy Martin said:

“I have known Jason for the last 18 months and have been an admirer of the Signagelive platform and support the business provide. I have been placed into a fantastic role with the company and will look forward to growing the business in EMEA. I am a firm believer in good support and good product and I look forward to working with Signagelive customers new and existing”

Jason Cremins, CEO – Signagelive added:

“We are delighted to secure Roy’s services to lead our commercial expansion across EMEA. Roy’s experience and understanding of the AV and Digital Signage sector, coupled with his involvement in both Hospitality and Retail projects, provide us with a wealth of knowledge and commercial acumen that will enable us to unlock new and exciting commercial opportunities.”


Supporting the Armed Forces with Uniform to Work Day

Our very own Thomas Lawrence will be coding away in his Military Uniform today as the Volunteer Forces show their support for the upcoming Armed Forces Day on Saturday 25th June.

Thomas is with Beds & Herts ACF where he climbed through the Cadet ranks before becoming a Sergeant Instructor in 2008.



We’re hiring : Business Development Manager UK required

Due to the expansion of our UK business, we are looking for a dynamic and self-motivated person to join the sales team of one of the world’s premier software providers in the Digital Signage industry. We develop a multi-award winning web based platform that enables users to remotely manage rich media content for playback onto screens located anywhere in the world.

The ideal candidate will have a track record in new business development and be able to demonstrate experience of presenting and selling to senior executives.

We are looking for a business professional with an outgoing personality and a  a broad skill set to include a good understand of IT hardware/software, business operations, marketing and sales experience.

The role will be challenging and varied to offer a rich variety of responsibilities that will include:

  • Travel to reseller and customer offices throughout the UK and occasionally overseas to develop relationships and generate new business.
  • Support existing Signagelive distributors and resellers with product demonstrations and pre-sales activities.
  • Attend trade shows and industry related events.
  • Respond to inbound live chat, email and telephone sales enquiries.
  • Provide web demonstrations to customers looking to purchase Signagelive.
  • Recommend  hardware and services that compliment Signagelive for reseller and customer  projects.
  • Respond to tender requests.
  • Work closely with hardware vendors to maintain a firm understanding of new and emerging technologies to help keep Signagelive ahead of the competition.

If you have a proven track record and want join our team, send your CV and supporting email telling us why you are perfect for the position to

No agencies please.

Dot Net Programmer Required

Remote media are looking for an experienced programmer to join our small team in developing our multi award winning digital signage product Signagelive. Signagelive is a software as a service digital signage apication (find out more at

Remote media was established in 1994 and works with a predominately blue chip customer base.

We are looking for someone who can demonstrate programming skills with the .net environment and web 2.0 development.

We work with a whole range of latest technology and leading edge software to constantly evolve our offering, this will afford the successful candidate a great opportunity to learn new skills on the job.

If you are interested in apying for this position please email

posted by:

David Street
Co-founder and COO