Why today’s large sports venues should harness the benefits of digital signage


Why today’s large sports venues should harness the benefits of digital signage

The summer sports season is fully underway, we’ve had Euro2016, Wimbledon, and the most prestigious of them all, the Olympics, starts this weekend. For dedicated sports enthusiasts, there is nothing quite like the thrill of watching a game or race as it unfolds live and being able to share this experience with friends, family and fellow sports fans using a smartphone.

Because of changing technology trends, sport stadiums are no longer just physical locations for teams and their associated brands; they now represent large, high footfall, multi-purpose environments that can go from hosting a game on a Saturday to a concert on a Tuesday, a film shoot on a Thursday and a religious festival on a Sunday.

Such diverse usage makes them extremely challenging and costly to run and this has been made all the more complicated over the last five years thanks to advances in IoT, wireless technologies, our dependency on smartphones and easy access to digital content. Spectators walking through those turnstiles will have smartphones in their pockets, HD or 4K TVs at home and they want the “in-stadium” experience to be identical to their “at home” one.


The fans

Fans want to watch the game/race/concert at all times, whether they’re sitting in their seats, in the food court, or walking between locations. Furthermore, they want to use their phones to interact with events as they unfold, by streaming action replays or alternative angle videos to friends and family on Facebook, order half-time refreshments, find the shopping concourse or plan the best route home.

The owners/managers

Venue owners, on the other hand, have a number of stakeholders to satisfy, the teams themselves, the sponsors, onsite concessions as well as the fans. Ticket sales are no longer the main revenue earner and owners are constantly wondering how they can sell more merchandise, more advertising, more food more sponsorship to run a successful and profitable business.

The benefits of digital signage

Digital signage plays a vital role in all of the above because of its visual, engaging appeal and powerful “pull factor” capabilities. Indeed, according to industry statistics, it is one of the most powerful forms of advertising, with more than 63% of consumers admitting they react to visual information (source – RichMedia Technologies: Outdoor Effectiveness)

Not only is digital content hugely appealing in large sports venues, it facilitates interaction for all parties. Fans can interact with the content (comment on goals, place bets, vote for man of the match etc), sponsors can run targeted advertising campaigns at half-time and restaurant owners can create appealing digital menu boards, provide downloadable vouchers and even include IPTV feeds in the menu board template to ensure fans don’t miss any of the action.

OK, so the benefits speak for themselves, but what about the practicalities of setting up a digital signage network – they’re expensive, time-consuming and require technical know- how – don’t they…?? The truth is, it depends on the supplier.

Signagelive’s cloud based digital signage technology platform, together with its SoC and HTML5 software is enabling stadium owners the world over to harness the true power of digital signage and see rapid ROI. The StubHub Center in Los Angeles is just one successful example.

Digital Signage Software as a Service

Signagelive’s digital signage network platform is 100% cloud based, so there is no need for onsite storage servers. It is compatible with many display types (including Smart Displays) and sizes, regardless of vendor or operating system.

Its SoC and HTML5 software removes the need for onsite media players resulting in huge cost savings compared to conventional systems and because it is cloud-based, stadium owners can connect their already deployed displays directly to Signagelive for minimal investment. They can create content themselves, or access a wealth of content from supporting Signagelive partners and be quickly up and running with a powerful network that can be managed centrally, locally and / or remotely. Signagelive supports multiple content formats, including IPTV feeds, which can be displayed alongside conventional content for maximum real time experiences.

Signagelive’s SoC and HTML5 software is also fully compatible for web triggering and NFC technologies, so interactive applications such as kiosk-style services can easily incorporated to existing digital signage networks. Not only that, it’s Proof of Play module means results can be downloaded for key stakeholders and sponsors to see ROI .

If you’ve got the ideas and the content sources Signagelive will work with you to build a powerful digital signage network for your stadium.

Why not set up a free trial to see the results for yourself? More info on Signagelive stadia solutions can be found here.

Signagelive origins, SoC Displays and 60% YoY growth; my 30-minute Sixteen:Nine podcast

cremins-twitterLast Thursday I had the opportunity to be ‘Guest 5’ in the new Sixteen:Nine podcast series. During the 30 minute session, Dave Haynes and I covered a range of topics including;

  • The origins of Signagelive (going back 20 years)
  • Our pivot-point from generalist reseller to digital signage CMS provider
  • SoC strategy and how this has fuelled our explosive growth
  • The evolution of our CMS from software to platform, driven by our API-first development strategy and eco-system partnerships

The podcast is now live on Sixteen:Nine where you can listen to the interview or you can listen to the podcast using the embedded player right here:

For those of you that decide to grab a tea or coffee and listen to the podcast, thank you for your valuable time and I hope you gained an insight into Signagelive, where we have come from and where we are heading.

Many thanks


Digital Signage Lies, Damn Lies and Statistics

Dave Haynes at Sixteen:Nine has wrestled for years with the numerous reports and surveys that get churned out on a weekly basis, predicting the growth of the digital signage sector.

As Dave has reported, many of these reports survey a small sample group of companies in the sector who are willing to give up their time to complete the survey, in return for a summary  or full copy of the final report. The flaw here is that the sample survey contributor group is way too small and for many (ourselves included) focused on achieving our own goals, we do not contribute to industry reports that add no value to our company or the market.

Mark this date in your calendar, Dave has unearthed a report that he is prepared to endorse. The report is by IHS and predicts that the total digital signage market (excluding DOOH Ad networks) will reach $13.4bn by 2019.


Top 3 Digital Signage market trends and why Creative Media Agencies should care

Digital Signage Trends

Market Overview

The global dynamic digital signage market is growing up to 40% year on year. Numerous research reports into the industry have projected worldwide sales to reach over $20 billion by 2020. That is not taking into consideration spend on creative media content.

Some stats to set the scene…..

AV chart 1av chart 2

Source: AV Magazine

Where Creative Media Agencies fit in the grand scheme of things….

digital signage venn diagram

Source: Invidis Consulting

Why should you (Creative Media Agencies) care?

    1. One – the numbers: Considering how long the industry has been ‘established’, these numbers are impressive. What makes the data even more compelling is that it only reflects sales of dynamic digital signage systems, including the hardware and software components required. Over time, content creation is the most lucrative aspect of the sale and is not even factored into these figures.
    2. Two – Omnichannel: Digital content has already proven a better ROI for content so why stop at just websites? With end customers more consistently requesting an omnichannel approach the ability to have a seamless transition of the customer journey from mobile / tablet (web) to in store is already there. Creative media agencies adopting this approach will prove their added value to customers.
    3. Three – Content is King: An old saying yes, but not often considered when discussing digital signage because screen / media player (hardware) or software technology was and in some cases will continue to be the first topic to be tackled. However, with constant new technological developments digital signage is now much more than just a screen on the wall. The boxes in these areas are being ticked with the emergence (now over 18 months old) System on Chip (SoC) technology from Samsung and LG coming to market (no media player required therefore no additional cost) all the way through to Google Chromeboxes for digital signage (including Chromebit – Google on a stick not to be confused with Chromecast) the customers can once again turn their thoughts to ‘how can my content attract and keep the attention of my passers by, whether they are employees of an organisation, or potential purchasers of a product.


Don’t take our word for it – just two of our creative media agency driven projects can be seen here.

Eurostar – Digital signage – concept The One off – Delivered by Solutions AV

Superdrug – Digital signage – the store of the future – APS Group – Delivered by Solutions AV

Don’t forget to sign up for our newsletter if you want to be kept up to date with more news from Signagelive.

Infographic: What’s the Big Deal about Small Displays?

At Signagelive we have 1,000s of displays connected to our platform that are 22″ or smaller. Small displays with integrated SoC player provides a powerful and cost-effective way for retailers to communicate offers to customers at the ‘point of decision’, on shelves, amongst the products they are considering purchasing.

With 76% of purchase decisions made in-store, according to POPAI, deploying small displays with dynamic data-driven content provides the perfect way to influence the products purchased.

In addition to retail use, small displays provide a great solution for meeting room signage and other applications where larger displays are simply too big.

This infographic from Samsung explains the power of their Smart Signage Small Displays and why many customers are adding them to their Signagelive networks.


Infographic: Smart Signage Smart Results from @SamsungBizUSA

Samsung USA posted the infographic below on their SlideShare account, which perfectly explains the benefits of the Samsung Smart Signage platform over traditional digital signage solutions.



Cloud v on-premise digital signage

The choice of digital signage solutions can be mind-blowing, from; free unsupported software from hardware manufacturers through to very expensive legacy solutions.

One of the first decisions that a prospective digital signage customer needs to make is ‘Do I choose a digital signage solution that is managed from my own on-premise network or do I choose a Cloud (Internet hosted) based solution?’.

Historically, customers did not have a choice, the only option was to purchase expensive servers, install software and employ the skills necessary to configure and manage an on-premise digital signage network. But with the advent of the Internet and Cloud Computing, customers can now purchase a range of Internet enabled digital signage devices that are preloaded with the necessary software to play back full screen and multi-zone digital signage. Alternatively, many Cloud based digital signage solutions, such as Signagelive also offer a software only option, so that you can install the software on any PC with the operating system of your choice.

Internet connected digital signage players, do not require any local computers or servers to operate, nor do they require the technical expertise required when installing on-premise alternatives. All you need is a standard fixed-line or mobile Internet connection and your ready to go, in fact, you’ll be up and running in minutes.

The above scenario is possible due to the power of Cloud computing. The Cloud is a term used for the management of applications and technology from the Internet, instead of on-premise using your own servers and local networking.

Cloud based digital signage players use the Internet to connect to an online digital signage service and confirm they are operating correctly, make sure they have downloaded the latest content and upload log files detailing what they have played and when. Whilst not true of all Cloud based digital signage solutions, Signagelive players do not require connection to the Internet to operate, they will quite happily carry on working and displaying the last content received until an Internet connection is re-established.

Adoption of Cloud computing has grown massively over the last decade with companies such as Salesforce.com coming from nowhere to becoming the leading provider of sales, marketing and customer service software in the world with a turnover of over $1BN.

In addition to Salesforce.com, many of us use the Cloud everyday, probably without realising, as Social Media platforms such as Facebook and Twitter are hosted on the Cloud, as too are Google Apps including Gmail, which many commercial organisations have adopted within their businesses.

Another major advantage of Cloud based digital signage solutions over on-premise, is that Cloud based offerings are provided as a service. At Signagelive, this means that from the moment you take a free trial, through to rolling out a network of a few (or maybe a few thousand) digital signage players, you have our support team on-hand, ready to help you every step of the way. All Signagelive users can click on the ‘live help’ icon from within Signagelive at anytime and chat with our support team or raise a support ticket at the click of a mouse and our support team will get back to you straight away. This support is for everyone who uses Signagelive, from the person in a reception area managing the scrolling welcome ticker, through to other members of the end users team, the reseller that installed the Signagelive solution and our distribution partner that sold it to them.

Adding to the free support, all Signagelive users receive free software updates at no extra cost whilst they have a current licence and all Signagelive licences are sold on a simple ‘all inclusive’ basis, with one price per player covering all features, so you do not have to choose from an impossibly difficult price list to get the true cost per player for your requirements.

Marc Benioff, Founder and CEO of Salesforce.com is famous for his evangelical keynote speeches regard the ‘move to the Cloud’ and talks passionately about software being considered in the same way we purchased utilities, such as electricity and water. He says that prior to the distributed electricity network, companies had their own generators powering their premises and that one day, all companies will access their computing needs via the Cloud and purchasing on-premise servers and installing and managing software, will be resigned to history.

Jamie Bugler – Senior Sales Engineer

Jamie Bugler writes for the DailyDOOH about his first year at Signagelive

Our very own Jamie Bugler is a guest contributor for the DailyDOOH today, as he writes about his first 12 months working for Signagelive. You can view the article here.






$60 sound ok for your next networked digital signage player?


The reason we support the widest hardware and operating systems in the digital signage sector (and do not sell hardware) is that the world of player hardware is rapidly changing.

Only a couple of years ago, it was common place for companies to sell digital signage players for $2000 and that was without any software. Now with the advances in technology led by manufacturers such as ARM and Sigma Designs along with the development of open source operating systems such as Google Android, it is now possible to purchase a 1080p capable player for less than $100 as the video above shows.

We’re not quite there yet with the final commercially available solution, but it’s coming and expect to see our Signagelive virtual player running on a whole range of Android set-top boxes and tablet over the coming months.

If you want to keep track of the latest hardware development, ARMdevices.net is worth a look.


The Evolution Of Digital Signage Is Underway

On the back of a successful presentation at the OVAB conference in Munich last week, Dave Haynes at www.sixteen-nine.net asked me to summarise my presentation as an article for his blog. 

I hope the article provides those looking to deploy a digital signage network an insight into the ‘not so distant’ future of digital signage and the considerations you need to make before selecting you suppliers and partners.

Kind Regards

Jason Cremins