Seven Ways Digital Signage Improves Corporate Communication

Corporate communication

We all know how easily miscommunication can occur in our day-to-day lives. For most of us, this might mean correcting the misunderstanding with a simple phone call. But for businesses, the cost is a lot higher.

Companies with 100 employees lose approximately $420,000 every year due to miscommunication. For larger companies, inadequate communication can cost  $62.4 million per year. Companies must implement an effective corporate communication strategy to help alleviate this.

This involves choosing the right channels to successfully deliver messages to both internal and external stakeholders. Digital signage is one way companies can improve corporate communication. It’s no surprise that the digital signage market is expected to reach $29.8 billion, globally by 2024.

In this article, we take you through the importance of digital signage in corporate environments. Read on to learn how you can improve communication in your organisation.

What is Corporate Communication?

Corporate communication is a strategy used by businesses to highlight their positive initiatives and provide relevant company information. They use various channels to send this information to both their internal and external stakeholders.

Any channel you use should be effective and allow you to convey workplace updates, critical information, or upcoming events to employees. It provides a way for management and staff to coordinate activities. This can help to ensure everyone is on the same page as they work toward your company’s goals.

Other channels can also provide customers with information about your products and services. These allow you to highlight what makes your company unique. Enterprise communication can include creating messages for the following audiences:

  • Employees
  • Customers
  • Potential Customers
  • General Public 
  • Media
  • Government Agencies
  • Third-Party Regulators
  • Other Key Stakeholders

Increasing engagement with both employees and customers can improve overall productivity and sales.

What is Digital Signage?

Digital signage is a type of electronic signage. It uses LCD, LED, e-paper, and projection technologies to digitally display text, images, or video. These can include company data, web pages, restaurant menus, or any type of company material that can be digitally displayed.

With proper content management, you can use digital signage to improve corporate communication efficiency. It is a great visual platform that can allow you to communicate with staff as well as customers.

Ways Digital Signage Can Improve Corporate Communication

When these two elements come together companies can increase engagement levels with employees and customers, while attracting potential customers. Here are some other ways digital signage can improve corporate communication.

1. Catching Customers’ Attention

We’ve all been drawn in by digital signage at one time or another. The nature of these displays – flashing images, detailed graphics, and brightness, captures viewers’ attention. It is, therefore, an effective communication channel that you can use to share information about your company including important and time-sensitive messages.

Viewers usually stop to see what is showing on a digital signage display. This makes them more likely to receive the entire message. This can be effective for both employees and customers.

2. Share Sales Statistics

You can use digital signage to share sales figures, internal analytics, and company share information with staff. This gives them a visual image of the company’s performance as well as their own. They can clearly see how close they are to meeting their goals.

You can also tweak this content for external audiences to show how your company is performing or the good work your company is doing. 

3. Provide Training and Safety Information

You can use digital signage to quickly display safety instructions or warnings. This will alert both employees and customers if there is an emergency taking place. You can use digital signage along with your other emergency systems to help improve response times during an emergency. You’ll be able to reach more people using digital signage.

You can also use it to communicate employee alerts, training schedules, or recruitment news. It provides an easy reference for both employees and customers who may not visit your website regularly.

4. Keep Teams Updated

Keeping staff updated can become more challenging if your company has various teams that work on multiple shifts. Digital signage can become a ‘go to’ channel where employees know they can get information as they start their shifts. This is also important for non-desk staff without access to a computer.

If your company uses various apps as a part of your internal communications strategy, you can integrate them with your digital signage. It can improve coordination and make business workflow more effective. It will help to make communication across the organisation easier.

5. Improve Employee Morale

Morale improves when there is effective employee engagement. Engagement is usually determined by the following factors:

  • Committed coworkers
  • Appropriate resources to do the job
  • Working towards a common mission

Communication is key as engaged employees are 27% more likely to report excellent performance.

Digital signage can help to motivate and encourage employees. Use them for employee appreciation initiatives as a way to inspire and boost team morale. These can include Employee of the Month announcements or recognition for employees who have completed certifications or received an award.

Similar to some company websites, you can use digital signage as a platform to display customer testimonials or reviews about the company or specific employees.

6. Create a Stronger Company Culture

A strong corporate culture can improve employee engagement. It not only helps you to retain good employees but will attract good candidates when you’re recruiting. Your company will gain a reputation for being a great place to work.

You can promote a positive culture by reinforcing your company’s mission, vision, and values via digital signage throughout the organisation. You can use quotes, statistics, and company milestones to motivate and encourage employees.

7. Improve Collaboration Among Departments

Teamwork is also key to improving employee engagement. You can use digital signage to eliminate silos that you may have in your organisation. Keeping employees informed about what is happening in each department in the company can help.

Information sharing can help start conversations between departments, as they find ways to collaborate as they learn more about the work of each department. It can motivate them to work together to achieve a specific company goal. This can improve your organisation’s overall productivity.

Importance of Placement

Strategic placement of digital signage is important. This can ensure that your audience sees your messages. When implementing digital signage or if you’re adding signage to a system that’s already in place, ensure you do a walk-through of the locations you’re considering.

This will give you a better idea of the floor layout and flow of traffic. You can also take time to make observations during busy periods to see the activity that takes place. This will help you with the placement of the screens. Before deciding you should consider the following:

  • Number of people congregating in the space
  • Length of time they stay at the location
  • What they do while there (linger or move through quickly)
  • The locations where people stop and for how long
  • If there are obstacles that can obstruct viewing

Also, consider how high you will place your screens. Viewers shouldn’t have to look down at the signage. However, the signage shouldn’t be so high up that viewers either don’t realise immediately that it’s there or they have to strain their necks to see it.

Distance is also important. At an average of 20 feet, most people can see clearly and walking that distance will take them about six seconds. Ideally, you should select locations that will likely draw viewers in and make them stop to look. These locations should be high traffic areas where people congregate or move through in large numbers. These can include:

  • Head Office
  • Lobby Areas
  • Meeting Rooms
  • Staff Lunchrooms
  • Entryways
  • Busy Hallways or Corridors
  • Common Areas

If you have a multi-storey building, placing signage on every floor near the lift will be sure to capture a viewer’s attention. This will allow you to keep staff informed and share information about your business and brand with potential and current customers.

Communication Through Digital Signage

A business with a well-planned, effective corporate communication strategy can increase employee morale and productivity, which can result in greater sales. It’s a win-win situation for any organisation.

Choosing the right channels is one way to ensure the effectiveness of your strategy. Digital signage has proven to improve corporate communication. With excellent content management and strategic placement, these displays can make a positive difference in your organisation.

Signagelive has years of experience providing digital signage solutions for customers. We not only provide you with advanced platforms but can assist you with your content as well. Contact us today to learn more!