Ways Digital Signage Can Improve Corporate Communication
When these two elements come together companies can increase engagement levels with employees and customers, while attracting potential customers. Here are some other ways digital signage can improve corporate communication.
1. Catching Customers’ Attention
We’ve all been drawn in by digital signage at one time or another. The nature of these displays – flashing images, detailed graphics, and brightness, captures viewers’ attention. It is, therefore, an effective communication channel that you can use to share information about your company including important and time-sensitive messages.
Viewers usually stop to see what is showing on a digital signage display. This makes them more likely to receive the entire message. This can be effective for both employees and customers.
2. Share Sales Statistics
You can use digital signage to share sales figures, internal analytics, and company share information with staff. This gives them a visual image of the company’s performance as well as their own. They can clearly see how close they are to meeting their goals.
You can also tweak this content for external audiences to show how your company is performing or the good work your company is doing.
3. Provide Training and Safety Information
You can use digital signage to quickly display safety instructions or warnings. This will alert both employees and customers if there is an emergency taking place. You can use digital signage along with your other emergency systems to help improve response times during an emergency. You’ll be able to reach more people using digital signage.
You can also use it to communicate employee alerts, training schedules, or recruitment news. It provides an easy reference for both employees and customers who may not visit your website regularly.
4. Keep Teams Updated
Keeping staff updated can become more challenging if your company has various teams that work on multiple shifts. Digital signage can become a ‘go to’ channel where employees know they can get information as they start their shifts. This is also important for non-desk staff without access to a computer.
If your company uses various apps as a part of your internal communications strategy, you can integrate them with your digital signage. It can improve coordination and make business workflow more effective. It will help to make communication across the organisation easier.
5. Improve Employee Morale
Morale improves when there is effective employee engagement. Engagement is usually determined by the following factors:
- Committed coworkers
- Appropriate resources to do the job
- Working towards a common mission
Communication is key as engaged employees are 27% more likely to report excellent performance.
Digital signage can help to motivate and encourage employees. Use them for employee appreciation initiatives as a way to inspire and boost team morale. These can include Employee of the Month announcements or recognition for employees who have completed certifications or received an award.
Similar to some company websites, you can use digital signage as a platform to display customer testimonials or reviews about the company or specific employees.
6. Create a Stronger Company Culture
A strong corporate culture can improve employee engagement. It not only helps you to retain good employees but will attract good candidates when you’re recruiting. Your company will gain a reputation for being a great place to work.
You can promote a positive culture by reinforcing your company’s mission, vision, and values via digital signage throughout the organisation. You can use quotes, statistics, and company milestones to motivate and encourage employees.
7. Improve Collaboration Among Departments
Teamwork is also key to improving employee engagement. You can use digital signage to eliminate silos that you may have in your organisation. Keeping employees informed about what is happening in each department in the company can help.
Information sharing can help start conversations between departments, as they find ways to collaborate as they learn more about the work of each department. It can motivate them to work together to achieve a specific company goal. This can improve your organisation’s overall productivity.