How is the Broadcast Player helping our customers?
Personally I’m really liking the Signagelive Broadcaster Player, I’ve found it easy to incorporate content from the rest of our screens into it and I think its been super useful for those working from home in this current climate who obviously now don’t have access to the screens within the office. I’ve found it really easy to use both adding content into the platform and watching it all back to absorb information. Really like it!
Osmond Group has used the Signagelive Broadcast Player to promote our Thirsty Friday drinks evenings every week at the ”Zoom” Pub, where employees could attend, chat & have a drink together. This has been really popular & a great way to keep team morale high. Also, Signagelive proved a great channel to promote a range of online learning courses for employees to learn new skills whilst working from home or on furlough. The message was well received with, amongst other options, one employee completing a food safety course & another learning sign language, knowledge that will be of great benefit both personally & professionally.
Lastly, we also wanted to recognise & celebrate the 75th anniversary of VE Day with a couple of positive images, The Signagelive Broadcast Player was vital in delivering this content to our workforce.
Marshall Aerospace and Defence Group approached Signagelive with one significant challenge to overcome. To effectively deliver consistent impactful messages to production employees with limited PC/email access. During these unprecedented times, in particular, Signagelive has been vital in delivering critical content including H&S Messaging, our Social Distancing Policy and Employee Recognition to our workforce in a timely and engaging manner.
As lockdown began in March with Covid-19, many employers had to reduce the number of staff in the workplace to reduce the chance of infection. Due to this, Kinaxia reached out to Signagelive, our cloud-based digital signage platform which helped us circulate communications through a YouTube video. This platform is used mainly for centralising digital signage that is on screens across offices, entrances and boardrooms, but as the people in these spaces are now limited, it was an opportunity to use this to communicate with those at home. As 93% of homes in the UK have access to the internet, this means our employees are likely to view our communications, as well as through email too.
Every Friday, a weekly update from Simon Hobbs (CEO) is sent out to all employees, whether working or on furlough, which provides an update of the business during this uncertain time. However, sending emails makes it difficult to track how many people have opened and read. When circulating a general update via Signagelive, this meant that we knew how many had engaged with or viewed the YouTube video, over 18% of employees in a couple of days viewed, which is excellent in marketing terms as over 2% engagement is seen as very good (Aamplify).
As employees begin to return to the offices when lockdown has eased, communications using Signagelive will be shown on screens across the group. Our weekly update may continue too, sent via email to reduce the amount of paper waste and our monthly newsletters too. Overall, communications during the UK’s lockdown has been impacted, but platforms such as Signagelive, Zoom and Microsoft Teams have made it easier and more efficient to communicate in a move to digital during these unprecedented times.