Airports are leading the way with digital arrival/departure boards, digital signs in terminal restaurants and new methods of airport advertising, but the rest of the transportation industry is rapidly catching up.
Airports have discovered that the traditional way of travelling – calling an airline to book a ticket, checking in at the terminal, security point and gate and referring to an analog-style flight board is rapidly changing. The travel experience can be improved greatly by the use of digital signage and using self check in kiosks for customers.
Dynamic messaging on screens is aesthetically pleasing for travellers, but it serves a more important purpose of conveying updated train, flight and airport information to them, which is critical in fast-paced airport and train stations. For airport authorities, digital signage can make for a safer and more secure environment, as well as aid the constant flow of traffic in the terminals.