GameStop is the world’s largest video game retailer. A key component of video game retailing is the requirement to display up to date product information, trailers and offers to customers.
Historically, GameStop utilised DVDs and USB thumb drives to update digital media in-store, but costs and compliance issues made this manual method of updating content prohibitive at scale.
GameStop content providers and Signagelive partners Cedemo proposed a pan-European solution to deploy Signagelive enabled devices to every GameStop Europe store to resolve the problem. The resulting Signagelive network, managed by Cedemo, consists of almost 3,000 Signagelive managed devices in Gamestop stores across all major European countries.