As a retailer, you are always seeking ways in which you can engage with your existing and potential customers with the objective of them being loyal and regularly buyers.
Omnichannel retail is used to describe a customer engagement strategy where; online, on-premise and on-mobile retail experiences are connected. However, for many retailers, there is a disconnect between the experience that shoppers experience off-premise, to the one they receive when walking into a store.
Digital signage in retail delivers the shopper experience that connects the online and on-mobile marketing to the physical in-store experience. Retailers are are using digital screens in conjunction with mobile apps and beacons to deliver a holistic customer experience across all the various media touchpoints that a consumer engages with.
Let’s take a look at the ways in which digital signage in retail can be implemented to deliver a true omni-channel experience.