Four new hires recruited to expand Signagelive global sales and marketing teams

Several new appointments affirm Signagelive’s commitment to future growth in the digital signage market.

Signagelive, global suppliers of cloud-based digital signage technology, has appointed Catherine Eaton (Business Development Manager) and Peter Ryan (Sales Account Manager) to join its EMEA commercial team. Robert Hansen (Business Development Director) has joined our US team and will be focusing on growth within our Major Accounts and Enterprise relationships. Suzanne Duncan (Marketing Coordinator) has joined our UK team.

These new roles demonstrate Signagelive’s position as a recognised leader within the digital signage industry, and shows its intention to significantly expand its presence in both existing and new markets in EMEA, US and Asia.
Cat Eaton and Pete Ryan

Catherine (Cat) has over 10 years experience in business development and has held senior positions with IT Security & M2M IoT firms. Prior to joining Signagelive she spent more than three years in building a successful sales team at her most recent company.

Peter has held various Sales Account Manager / Executive roles and alongside his Law degree. He brings a mix of enthusiasm and professionalism to his Signagelive position.

Robert (Bob) Hansen

Bob most recently worked for one of the largest US-based AV system integrators and has extensive experience in the software space, specifically helping his past organisations adopt, transition and leverage a SAAS sales methodology. He has built numerous partner and alliance networks from the ground up and is passionate about all things channel.

Sue Duncan
Sue has over 20 years experience covering all aspects of Marketing across various sectors including security, finance and Royal Mail.

Aferdita Qesku (Director of Sales Global):

“With the recent additions to our EMEA team with Cat and Peter joining the Signagelive family I feel very excited in what lies ahead for the EMEA team for 2017 and beyond. We interviewed a lot of candidates, and both Cat and Peter stood out head and shoulders above the rest. Both of their skills will be a great addition to the team and I, as well as the wider Signagelive team look forward to supporting them in their new ventures with Signagelive.”

Cat Eaton:

“I am excited to be joining Signagelive as they continue to grow; they continue to push the boundaries of what is capable with digital signage – working with leading digital devices and continuously developing their platform adding in new functionality that integrates with IoT and smart technologies. I am looking forward to establishing new managed service providers and developing the already successful partnerships in place.”

Peter Ryan:

“I joined the EMEA Sales team as a Sales Account Manager, dealing with new and existing clients. Being new to the industry, I found the software very intuitive to use, which definitely helped with the onboarding process. Equally impressive is how a global company can be run from the beautiful Cambridgeshire countryside…but that’s the beauty of being cloud based!.”

Bob Hansen:

“I first learned of Signagelive through industry affiliations and was incredibly impressed with the product…and after meeting with Jason & Aferdita, I knew this was a place I wanted to be. For me, Signagelive just ticked all the boxes— Great People, Great Product and 100% commitment to Channel and Resellers.”

Sue Duncan:

“It seems the perfect time to join Signagelive with the global team expanding. Personally it is a great opportunity for me into to enter the world of digital signage and I welcome a new challenge. I am looking forward to working closely with Jason and the team to expand our reach to help Signagelive to achieve their ambitions.”

Jason Cremins (Chief Executive Officer):

“Working closely with Aferdita Qesku (Director of Sales – Global) and the existing EMEA team both Cat and Peter will be looking to build upon strong business foundations whilst looking to increase the reach in the EMEA reseller channel, covering both Value Added Resellers and Major Accounts

Bob has recent experience working at AVI Systems (AV Reseller/Integrator) and previous experience in building and managing partner and sales channel programmes.This made him a great choice to grow our Major Accounts business in North America.

Sue has extensive experience in all aspects of marketing and is the perfect candidate to take on our first ever dedicated marketing position within Signagelive. Sue will be responsible for coordinating all aspects of our marketing, assisting myself and rest of the business to maintain and grow our global brand and reputation.”

Job Opening: Technical Pre Sales Engineer – EMEA (UK Based)

About the role:

Due to company growth we are looking for a technically minded and customer focused individual is required to join the Signagelive team to be responsible for liaising with the internal Signagelive departments (globally) and assisting on delivery of solutions via our channel partners.

This role will be varied and give you the opportunity to work across AV, IT and digital signage industries many times bridging the gaps between the three for successful delivery of projects. Projects cover all types of industry verticals including but will not be limited to – Retail, QSR, Education and Corporate Communications.


This role will include but will not limited to:

  • 1st point of contact for Global technical enquiries – either for technical web demonstrations or on-site demos (UK Mainland).
  • Technical solution understanding of AV, networking and digital signage support for existing and new resellers on projects and proposals
  • Product presentations and demonstrations
  • Support with technical qualification of sales opportunities
  • Provide answers to (technical) questions in a Request for Information(RFI) or a Request for Proposal(RFP)
  • Build custom demonstrations
  • Deliver Proof Of Concepts(POC)
  • Support at external and internal customer facing events
  • Create internal software requests and POC implementation plans and monitor the approval process
  • Monitor accurate and correct delivery of software sold
  • Be able to position and present Signagelive’s product offerings
  • Compare Signagelive’s product offering at a technical level with competitive products
  • Build technical relationship with prospects and existing customers
  • Liaise with sales, support and development teams to ensure accurate and timely resolution of technical issues that may arise during the pre-sales process
  • Interface with the implementation / project team, articulating customer requirement, to ensure smooth transition from Sale to Delivery
  • Work with Product Management to feedback on issues with current products and provide input around new products

Experience & Skills:

  • Customer focused individual – experience of representing companies in both a technical and pre-sales function in face to face or virtual meetings
  • Excellent oral and written communication skills
  • Previous experience in working on delivering solutions in the AV, digital signage and IT sectors is a must
  • Excellent presentation and demonstration skills
  • Excellent organisation skills
  • Proven ability to multitask and prioritise under pressure
  • Self starter
  • Good listening skills
  • Fluency in English essential. Additional fluency in another European language would be an advantage
  • Ability to discuss and demonstrate business benefits and value to a customer of a technical solution.
  • Ability to translate technical and business requirements into cost-efficient solutions
  • Affinity to both sales and technology
  • A team player with the ability to adopt a leadership role where necessary
  • Willingness to travel

The role would suit someone who has a proactive approach to how they work and are always looking to improve their skills and their role within the company. Experience of guiding customers in the delivery of solutions in the IT, AV and digital signage market is of paramount importance.

The ideal candidate will also be an excellent communicator, a strong team player with a good attitude. The ability to stay calm under pressure and methodically think through problems in order to offer a solution is essential.

Please send an up to date CV and covering letter outlining your suitability for this role to

Signagelive Platinum VAR award for Fujifilm Australia


Signagelive is proud to present Fujifilm Australia (FFAU) with our Platinum VAR award for excellent contribution to Signagelive digital signage projects.

January 2017 Signagelive CTO Marc Benson presented Fujifilm Australia with the Signagelive top accreditation of Platinum VAR (Value Added Reseller). The two organisations have worked in true partnership for many years which has been represented in many digital signage deployments in Australia starting with Vodafone Hutchison Australia – retail roll out.

The Signagelive Value Added Reseller programme was formally and publicly introduced to the Signagelive partners in April 2016. The idea behind it is to forge better relationships and more importantly give back to the partner community.

The Signagelive VAR programme includes benefits such as (but not limited to):

  • Free leads for partners
  • Reseller portal for rebates
  • Free Accreditation training for all 3 tiers (Accredited, Gold, Platinum)
  • Dedicated account managers

Signagelive Director of Sales; Aferdita Qesku says:

FFAU has show internally as well as to other partners of ours where the bar is set and what can be achieved through a true partnership between the organisations. For us it is vitally important to recognise and reward our Value Added Resellers for the value they bring to projects, and FFAU has shown this time and again. The whole Signagelive team look forward to an excellent continuing relationship with everyone down under and are very excited at the prospects of new projects for 2017 and beyond

FFAU quote

Partnering with Signagelive has provided us with the ability to tailor our signage solution in-line with our customers’ needs, whilst at the same time providing a dynamic and robust platform they can trust. As a re-seller, we see value in the VAR program from a technical and business development perspective, which has helped grow our lead gen & opportunities over the past year. We look forward to our continued partnership with Signagelive throughout 2017 and beyond.

Signagelive launches global training programme for all existing users

Digital Signage Training

Customised e-learning and onsite training options demonstrates Signagelive’s commitment to providing clients with high standards of after sales service and support

Signagelive, leading providers of a cloud-based digital signage technology platform, has launched a global training programme for all existing users and resellers to ensure they are making the most of their digital signage investment.

The training programme, which comprises e-learning and onsite training options, is fully customisable to meet the diverse needs of different client types, user cases and market sectors. Training courses for quick serve restaurant (QSR) users, for example, might focus on menu board layouts and content scheduling, while courses for retailers might target different content sources, such as IPTV and RSS feeds, or look at incorporating interactive capabilities into a digital signage network.

Online training courses comprise 120 minutes of interactive training for up to 9 individuals and onsite training courses comprise a full day’s training with an experienced course leader. A detailed evaluation of user training requirements prior to the course is taken to ensure their objectives are being met, and a recording of the session for evaluation and recap purposes is provided to all users.

Signagelive’s cloud-based digital signage technology platform is feature-rich and highly intuitive. It supports multiple formats including static images, 4k video, web pages, IPTV, multi-zoning for different media types, touch screen applications, image layering and RSS feeds. The platform also comprises optional proof of play and delivery functionality for better network and campaign management.

“Many providers go for a blanket approach to digital signage training, resulting in confusion and information overload,” comments Jason Cremins, CEO of Signagelive. “While we want to ensure our customers understand the true capabilities of our digital signage platform, our training courses have been designed to target end-user requirements and we focus on features and tools that will fulfil these requirements.”

As with Signagelive licences, all training will be available for purchase through the global channel set up. Whether you are in Texas, Denmark or Australia we will have relevant partners to point you in the direction of.

To book a training session or discuss your training needs, then speak with your approved Signagelive reseller for more information, or contact us and we can put you in touch with one of our partners directly.

Signagelive appoints Dave Petricig as Business Development Manager

New role confirms Signagelive’s commitment to expand its footprint in the US through collaboration and strong relationships with channel partners

Signagelive, global suppliers of a cloud-based digital signage technology platform, has appointed Dave Petricig as Business Development Manager for North America. This new role forms part of Signagelive’s corporate strategy to increase market presence in the US and accelerate growth through an ecosystem of strong business partnerships.

Dave Petricig SignagelivePetricig is part of Signagelive’s American commercial team and works out of the company’s regional offices in Chicago. He has over 20 years’ experience in the channel and reseller space and is adept in optimising relationships with key clients, senior decision makers, and valuable business partners. Petricig’s primary role will be to manage and expand Signagelive’s existing channel partner base. He will also be responsible for identifying new business and reseller opportunities to drive incremental revenues, thus expanding the company’s North American footprint.

Prior to joining Signagelive Petricig held senior positions with a number of AV Integration companies including Distribution Sales at Polycom, Vice President of Sales at ClearOne Communications, and Senior Regional Sales Manager at Logitech.

He will leverage his extensive channel experience to raise awareness of Signagelive’s world leading hardware-agnostic digital signage platform, developed to manage a diverse range of digital signage devices, including System on Chip (SoC) displays, Chrome, Android and PC media players.

“I am looking forward to working for a company that ranks in the top five suppliers globally of digital signage technology,” comments Dave Petricig of Signagelive. “The business benefits associated with a 100% cloud solution makes Signagelive highly appealing compared to traditional digital signage systems and I am looking forward to the challenge of helping the company fulfil its long-term business objectives.”

“Dave Petricig’s extensive knowledge of the US channel is key to our North American expansion programme and I wish him every success in this new role at Signagelive” Comments Aferdita Qesku, Director of Sales – Global at Signagelive.

Wanted: Signagelive Business Development Manager, Skokie, Illinois


We’re growing fast and actively seeking a stellar business development manager to join our highly motivated, results driven Signagelive team. Interested? read on….

Salary: Competitive + OTE

About the role: Experienced and highly motivated individual is required to come on board and join the Signagelive US team (new hire – company growth) to be responsible for Reseller relationships (USA wide scope but initially focusing on Chicago area). You will be required to be based and work out of our Skokie, Illinois office. The right individual will be required to cultivate and maximise existing reseller relationships and establish new ones across all vertical sectors. Those will include but will not be limited to – Retail, QSR, Education and Corporate Communications.

Initially you will be working closely with the Director of Sales, then owning the reseller relationship completely and being targetted on it. You will also be required to work with the company’s Inbound Sales Exec very closely to manage the inbound enquiries received from new, prospective resellers. Further communication with the Senior Pre Sales Engineer, Channel Manager, CMO and Product Owner will be required and encouraged when arranging site visits and technical expertise on projects.

Responsibilities – This role will include but will not limited to:

  1. Building and driving strong, long-term, strategic relationships with Signagelive resellers / systems integrators.
  2. Monthly meetings (online and in person) with top 10 resellers – These meetings will include adding / meeting new contacts – giving overview of latest changes of the solution, providing training as and when required.
  3. Identifying new business opportunities through the reseller channel
  4. Enable the reseller channel to engage effectively with customers, focusing on delivering partner education, training and joint marketing programmes.
  5. Actively seek out VAR / reseller / system integrator partners.
  6. New Reseller onboarding meetings
  7. Attending end user on site meetings with the reseller.
  8. Liaise with Product Owner and CMO to set up reseller days – Signagelive branded.
  9. Maintain, weekly, monthly and quarterly reports to include sales forecast (pipeline), turnover, rebates (via the Signagelive reseller portal).
  10. Use Salesforce as the CRM tool to further build the customer database.

Experience & Skills:

  1. 3+ years in a business development role in a targeted environment (reseller management)
  2. Proven track record of success
  3. Proactive, self-managing and motivated individual
  4. Willing to travel as required in the allocated region(s)
  5. Multilingual (highly desired but not mandatory)
  6. Exceptional verbal and written skills
  7. Good overall technical mindset and an understanding of software as a service (cloud) model proposition

To apply send CVs through to

Signagelive achieve Platinum Partner Status on the new Samsung SSSP Partner Programme


Signagelive powers over 1,000 Samsung Smart Signage for Vodafone in Australia

Signagelive’s System on Chip (SoC) software enables Samsung SSSP system users to incorporate interactive functionality on static digital signage networks

Signagelive, global providers of a cloud-based digital signage technology platform, has achieved Platinum Partner status on the new Samsung SSSP Partner Programme for continued technical support of the platform and outstanding commercial success further to securing a large number of high-profile contracts.

The announcement was made by Samsung during Integrated Systems Europe (ISE), taking place at the RAI, Amsterdam from Tuesday to Thursday this week. Signagelive can be found in Hall 8 on Booth No 8-K318 as well as in the Samsung SSSP Partner Zone in Hall 1.

Signagelive and its network of strategic channel partners have sold several thousand licences since the launch of the original platform in 2014. Existing clients include the Lithuanian Post Office (PostPay), Maceys Convenience Store, and Vodafone Hutchinson Australia, who have purchased more than 1,000 SSSP licenses to date, making it Signagelive’s largest SSSP project.

Signagelive was one of the first companies to develop a commercial offering for the Samsung SSSP and as a result, all Samsung Smart displays, regardless of size and orientation, have been configured to support Signagelive software as standard.

At this year’s ISE, Signagelive presented its latest System on Chip (SoC) software version which is fully compatible with a range of Near Field Communications (NFC) and Beacon technologies. Signagelive’s ability to support contextual and responsive digital signage applications means existing Samsung SSSP users can take their static digital signage networks into the interactive world for minimal investment.

Samsung SSSP digital signage networks, powered by Signagelive, eliminate the need for onsite media players, resulting in significant CAPEX and OPEX savings compared to conventional digital signage installations.

Signagelive’s cloud-based SoC software, written in HTML5 for cross platform functionality, provides full support for different content formats including static images, HD video, web pages, IPTV, multi-zoning for different media types, image layering, RSS feeds, portrait support and screen on and off control. It also comprises optional proof of content and delivery functionality for better network and campaign management.

“To be awarded Platinum Partner Status is a formidable achievement,” comments Jason Cremins, CEO of Signagelive. “We have worked in close partnership with the Samsung SSSP technical team from the outset to develop a portfolio of out of the box applications for key industries so the Samsung SSSP could be promoted as a turnkey solution. Our ability to support contextual and responsive applications significantly enhances that offering.”

Signagelive appoints a Global Trainer and Software Consultant to join its team

New role demonstrates Signagelive’s commitment to increase global sales and its objective to be the software platform provider of choice for multi-site digital signage networks

Signagelive, global suppliers of cloud-based digital signage technology, announced today the appointment of Pete Colquitt as ‘Trainer & Software Consultant – Global’. Pete’s primary role will be to develop and implement a global training programme that will include e-learning and onsite training options to ensure Signagelive customers are utilising their digital signage investment to the full.

Pete ColquittThis new role confirms Signagelive’s desire to increase its global presence and maintain its ranking as a leading provider of cloud-based digital signage technology. It also demonstrates the company’s in-depth understanding of the rapidly evolving digital signage space and the need to ensure that its customers are making optimal use of the most technologically advanced digital signage solution on the market to date.

Pete Colquitt has extensive experience of the Signagelive platform and a longstanding relationship with Jason Cremins and his technical team. In his previous roles at N-Vest and Samsung Pete spent the majority of his time training end users on the extensive functionality of Signagelive. While at Samsung he was solely responsible for the development and rollout of a global training programme for internal and external sales teams, channel partners and end users. After many years of international travel Pete subsequently set himself up as a technical consultant to support and train digital signage users and resellers.

“I have known Jason and the team at Signagelive for a long time and have always really enjoyed working with them,” comments Pete Colquitt, Trainer and Software Consultant – Global of Signagelive. “The Signagelive brand is something I can relate to; it’s exciting, forward thinking and is constantly evolving to reflect changing marketing trends, unlike the conventional suppliers of digital signage technology. My role at Signagelive will be to educate our customers and partners on the extensive functionality of Signagelive and implement different training methods to ensure they are maximising their investment. It is an exciting time to be joining Signagelive with lots of changes to look forward to!”

“I have known Pete since his days at N-Vest and he has always championed the Signagelive platform,” says Jason Cremins, CEO of Signagelive “From the start of our business relationship it has always been the sense of “when” and not “if” Pete would become part of the team. I am looking forward to working with him utilizing his expertise to take the company to the next level in terms of our digital signage offering.”

Signagelive is one of the few software companies to offer a truly platform-agnostic solution. It was one of the first companies to develop a system on chip version of its core technology that interfaces with the Samsung Smart Signage Platform (SSSP) and has subsequently announced full support for LG webOS and Chrome OS.


Signagelive opens new offices in Chicago


Larger presence in North America demonstrates Signagelive’s commitment to major vendors, resellers and end users in the digital signage market

Signagelive, global suppliers of cloud-based digital signage technology, officially opened its new offices in Chicago today. Key partners and resellers were invited to join the company’s executive team for drinks reception and tour of the new facilities, which include a product demonstration suite where major vendors, resellers and end users can showcase their smart signage offerings powered by Signagelive.


Larger premises in the U.S and the recent  appointment of Raffi Vartian as the company’s Chief Marketing Officer form part of Signagelive’s global expansion programme to accelerate growth for its System on Chip (SoC) software and pre-configured digital signage applications.


Signagelive has worked in close partnership with all key digital signage vendors to develop flexible SoC software that delivers the same advanced capabilities as its core PC display software.

Signagelive was one of the first companies to develop a commercial offering for the Samsung Smart Signage Platform (SSSP) and earlier this year the company announced full support for LG’ s webOS-based Smart Signage display range. Signagelive’s cloud-based software is also fully compatible with Chrome OS, including Google Chromebox, a low cost, powerful media and web device, further expanding its Smart Signage portfolio.


To complement its digital signage platform and to offer greater value to existing customers, Signagelive has also launched an enhanced visual management dashboard, comprising a developers’ API with optional proof-of-play and proactive monitoring modules.

“Our new offices allow us to demonstrate the flexibility of SoC software and show resellers and channel partners how they can use it to create compelling digital signage applications for their end users,”

Says Jason Cremins, CEO of Signagelive.

“There is growing demand for cloud-based solutions because of their commercial advantages and our cross platform solution gives digital signage users greater choice and flexibility.”

Smart signage devices powered by Signagelive SoC software remove the need for expensive media players to run and manage digital signage campaigns, resulting in significantly reduced installation, operational and energy costs.

Signagelive appoints Raffi Vartian as Chief Marketing Officer to strengthen partnerships with major vendors and content providers worldwide

New role demonstrates Signagelive’s commitment to global growth through collaboration.

Raffi headshotSignagelive, global suppliers of cloud-based digital signage technology, promotes Raffi Vartian to Chief Marketing Officer (CMO) as part of a global expansion programme to consolidate marketing efforts and accelerate growth through ecosystem partnerships. This new senior executive position demonstrates Signagelive’s recognition that the rapidly evolving digital signage space requires a more flexible approach to bring the best solutions to the marketplace.
As CMO, Raffi will oversee the company’s vendor, channel partner and end user marketing strategy to raise awareness of its HTML5 software developed to manage the most diverse set of hardware applications in the industry, including System on Chip (SoC) displays, Chrome, Android and PC media players. He will also be directly responsible for managing and growing Signagelive’s portfolio of content partnerships.

“I’m thrilled to take on this important role.  We’re in an amazing time in the digital signage industry, where mobile and internet technologies are rapidly evolving, creating innovative applications around HTML5 technology.  Our goal at Signagelive is to work with best of breed partners all across the globe to create a tested, unified solution set to our customers.”

Says Raffi Vartian.

“This move is representative of the next phase of Signagelive,”

says Jason Cremins, CEO Signagelive.

“Raffi’s appointment to CMO is part of a larger effort throughout our company to create the most open and adaptable platform in the digital signage space.”

Signagelive was one of the first companies to develop a commercial offering for the Samsung Smart Signage Platform (SSSP) and earlier this year it announced full support for LG’ s webOS-based Smart Signage display range.  The company’s cloud-based software is also fully compatible with Chrome OS, including Google Chromebox, a low cost, powerful media and web device, further expanding its Smart Signage portfolio.