Keep your customers up to speed with the latest information relevant to their showroom visit. Customer journey and experience is even more under close scrutiny in the automotive industry more so than any others. Cars are not cheap everyday purchases so it is important that the customer feels they have made the right decision. Don’t forget today’s customers are even more informed than before with technology at their fingertips. Coming to the showroom should not just be a transactional journey. This is a perfect place to make or break company branding and service. Shrink perceived waiting times down with the use of digital signage. One size does not fit all – so give your franchises the key to display location specific news, promotions and information, ensuring customers are only exposed to timely and relevant content. Your ultimate vision delivered – the ultimate fully integrated in-dealership digital experience.
The last few years has seen a seismic shift in the hardware used in the digital signage market, with organisations choosing to move away from purchasing expensive PCs behind displays. Throughout the technological hardware changes the market has gone, and will continue to go through, Signagelive has ensured that our platform remains compatible with as many possible devices; from the Samsung and LG system on chip devices (SoC) through to stand alone media players including IAdea and Chrome. These advancements have resulted in dramatic decreases in capital and maintenance costs, lowering the barrier of entry for all automotive establishments.
Here are a few ways that our customers utilise Signagelive:
Videowalls / Waiting Areas
The reception area of any car showroom is often its centrepiece, and also where the customer experience starts, so make it stand out with stunning video wall arrays and appealing content which will set the tone and expectation of a worthy establishment whether there for an annual service or checking out the latest model available. Encourage customers to go for a ride! There’s nothing like the visual of helping them see themselves driving through long coastal roads. “Find out how you can be in with a chance of walking away with a brand new X car today”.
Service / Maintenance Area Displays
What service / maintenance is actually needed for the car? Alleviate confusion or resistance to ensuring that best practices products are taken up as up-sell items not just to increase the cost of a service but for a good reason. Show waiting time or a queue of what stage of the servicing their vehicle is at and potential waiting time. Service staff can utilise specific screens in them maintenance area to interact with when explaining different procedures. Visuals will help the customers to understand better the requirement for each procedure which might be needed. “2,500 happy customers trust us to do their servicing…”.
Interactive Displays
Let digital signage do the selling for you. A lot of customers do not appreciate the ‘used car salesman’ approach. Having interactive displays coupled with other digital signage will subliminally add to the message for all customers. Get them to ‘build’ their dream car and see what it would look like on a large display.
Web Triggered Content / NFC & Beacons
Once a new car is purchased ensure the cutting ribbon VIP experience is experienced by all customers. Change the content on the screens to highlight “This is your new car Mrs Smith – you’re minutes away from driving away from the forecourt and taking it home.” Use NFC or Signagelive Web triggers to tailor the content a customer takes away from the showroom.
Social Media
It’s not just about what you say about the brand it is about word of mouth from social media. This is an increasingly used medium to highlight new promotions, brand awareness and help with customer engagement. Increase the company’s visibility while at the same time helping your customer with the ‘status’ symbol. After all, you don’t buy a Ferrari every day. Best selfie of the month competition can actually be a thing to strive for.
Applications
Build your own car, or product catalogue applications can all be utilised to reduce perceived waiting times in car dealerships. Often children form part of the party being taken along on a weekend to look at a new car, keep them entertained with applications in the ‘kid’s corner’. A happy family is more likely to spend more time in the showroom and make a decision on a new car.
Loyalty Programmes / Waiting area
Another piece of the ‘customer journey’ puzzle which can help brands stand out from their competition. Scan your card and have personalised messages to ‘Mr Smith’. Unlock specific content based on membership status if required. “Download the “X” application to be in with a chance to win a year’s free fuel / free servicing.” Run ‘experience days’ for valued customers, give them an unforgettable experience to keep on coming back to purchase your brand for years to come.
Internal Communication for staff
Keep sales staff up to date with latest information in the staff room and what the products of the week will be with relevant incentives. Why not reward / recognise the month’s top seller?
