Bespak is a global market leader in the design, development and manufacture of drug delivery devices, providing inhaler, autoinjector and nasal technologies, as well as development and manufacturing services.
Bespak is at the leading edge of innovation and is committed to investing in patient and customer-driven innovation, with the potential to create new treatments, new markets, and new opportunities.
Tell us a little about how you are using Signagelive?
Currently, we are using Signagelive to broadcast and communicate information to 19 screens across 3 of our UK sites, as well as recently introducing the Broadcast Player, which, in light of COVID-19 means our workforce who are WFH have the same access to communications as people on site.
Signagelive is used to display communications such as health and safety and quality messages (two of our main big focuses here when it comes to communications) as well as giving our colleagues the chance to display their own social messages such as birthdays or the birth of a new baby. We believe grouping this all together makes our screens the most engaging they can be with the content we receive.
This video is an interview with Andy Robinson, IS Service Delivery Manager, Bespak, and Rhiannon Moore, Marketing Apprentice, Bespak, with Tim from Signagelive, and discusses in more detail how Bespak has used Signagelive to communicate with their employees both in the offices and those working from home.
There are other SaaS based digital signage options out there, why did you choose Signagelive?
We chose Signagelive because it offered us the granular Enterprise features we required. We wanted to be able to really drill down into user permissions, schedule content and have complete control over layouts and design. Other tools may have been easier to get going out of the box but we found that we soon outgrew their capabilities.
What were the reasons for implementing a digital signage network?
Using e-mail for mass communication was something that had become heavily relied on within our business, and quite frankly, people were bored of it. Communications sent out via email were often brushed over or dismissed and people began to stop seeing the information as important. It was clear to us that we needed a new, exciting way of getting our messages across. The digital signage network was part of a whole new host of internal communications methods being introduced across the business. We wanted to ensure there was a way people could receive relevant, inviting content without getting bored or seeing it as unimportant.
How were these objectives being met previously?
Communications objectives were mainly being met via email, but this was by no means the most effective way of communication. As previously stated, messages became boring and unimportant fast, often being deleted before being read.
How did you build a business case internally for Signagelive?
We ran a proof of concept with a low-cost signage platform to demonstrate why a signage platform was required. We then conducted research using case studies and Gartner’s magic quadrant to shortlist 3 products. We ran a feature assessment against all 3 products and scored them. We presented our findings and recommendations to our Operating Board who agreed with our recommendation, set the budget and gave us a “wish list” of features to deliver now and into the future.
What is the best thing about Signagelive, in your opinion?
The usability of the platform. At first, when you are learning a new piece of software it can seem complicated and hard to ‘get the hang of’. However with Signagelive, although we may have faced some hurdles in the very beginning, it soon became easy to use and had very little complications. This is something we find extremely useful as it means signage can be updated quickly and efficiently, without having to spend hours playing with the content.
What is your favourite feature?
The Marketplace! The Marketplace has offered us many different features and add-ons for our screens which have really just given them that ‘finished look’. Using different time and weather widgets to fit our style of corporate branding and being able to add YouTube videos are things we have found extremely useful. As well as this, the unlimited cloud storage space is a much appreciated added bonus.
Did you face any challenges during any part of your project implementation? How were these resolved?
We did face some challenges along the way, specifically surrounding our templates for content. We use different colour schemes depending on what department/area of the business information is coming from, and to begin with, we made and laid out our own set of templates for them to use.
However, as a couple of weeks went past the feedback on these was average and we realised we were not happy with them. To resolve this, we brought in the design team from Signagelive and asked them to make a new set of these for us. This set is now used daily on our screens.
How has business improved since using Signagelive?
Our communications process has become a lot smoother since using Signagelive. Colleagues are now aware of our process of adding content to screens instead of sending out communications via site-wide emails. Across one of our smaller sites, we have also seen a rise in engagement towards communications, with them really enjoying being able to use the screens for their social content such as birthdays and good luck messages.
What advantages does Signagelive offer?
The ability to communicate quickly and effectively. You can choose how often your screens refresh, and this means if you have an urgent piece of content that needs to go up instantaneously this is not an issue. As well as this, the ability to be able to choose where certain pieces of content play. One of our sites has 9 buildings and not every building wants to see the same content, so being able to tailor this to suit their needs is a big advantage for us.
Overall, Signagelive has given our business the opportunity to become more engaging within our communications and offer us a solution better and more effective than email. It is something that we are enjoying using and will continue to use into the future.
Rhiannon Moore, Marketing Apprentice, Bespak
Bespak is a great example of how having a thorough digital signage strategy can lead to effective communication and increased engagement across a workforce. Bespak have been detailed right from the start with a rigorous CMS selection process and through utilising Signagelive services and embracing available features and products such as the Signagelive Broadcast Player they are now able to communicate easily and effectively with their workforce whether onsite or at home. We look forward to continuing to help Bespak drive their digital signage communication further and are excited to see how upcoming Signagelive releases will help Bespak further achieve their goals.
Ben Holland, Sales Account Manager – EMEA, Signagelive