One of the UK and Ireland’s largest and fastest-growing distributors, Exertis, has chosen Signagelive, a leader in digital signage software, to power its workplace digital signage across five locations. The scalable Signagelive deployment now runs on ninety digital displays. Since launch, the platform has helped increase the visibility and effectiveness of internal campaigns, while also enhancing employee engagement and productivity.
A Strong Endorsement from a Trusted Partner and Distributor
As one of Signagelive’s key distribution partners, Exertis knows the digital signage software market inside out — making its decision to use Signagelive internally even more meaningful.
“It’s a huge vote of confidence to have Exertis — a valued distribution partner of ours — choose to implement Signagelive for its own digital signage,” says Frank Larsen, Chief Commercial Officer at Signagelive. “The Exertis team has deep insight into the CMS landscape, so for them to select us over other platforms is a real endorsement of the strength and scalability of our solution.”
According to Flynn Sitch Cunningham, AV Product Manager for Exertis, the decision to select Signagelive’s content management system (CMS) was “easy” to make. Signagelive instantly stood out with its market-leading data integrations solution for enterprises.
Meeting the Challenge: Smarter Use of Business Data
The old Exertis digital signage system was unable to support scalable data integrations, making it impossible to securely and effectively share valuable business insights with staff. However, with the help of Signagelive, Exertis was able to overcome this challenge, and empower teams, giving them the data they need to continuously improve customer service.
Through the platform, live call statistics and Power BI dashboards can now be automatically – and securely displayed across office floors. Staff are able to view KPIs at a glance and track performance in real time. To further motivate sales staff, gamification has also been introduced through live leaderboards, which showcase top salespeople.
According to Joshua Cornelius, Exertis Marketing Executive, the Signagelive-powered leaderboards have significantly increased sales engagement and performance. Sales team members now wait for on-screen updates to see where they are on the leaderboards and “who’s beating” them.
Such data integrations can be acquired as part of a Signagelive Enterprise Success Package. This incorporates enterprise-level modules, as well as another big selling point of Signagelive – its award-winning, tailored support via 24/5 telephone and live chat.
Solving Content Management Bottlenecks
Before the deployment of Signagelive, content updates had to be made manually by a single team member, making it difficult to keep content fresh and current.
With Signagelive’s cloud-based platform and features, such as Granular User Permissions (GUP), content updates can now easily be made remotely, securely, and as often as required by multiple team members. This has improved responsiveness and reduced bottlenecks.
The employee workplace experience itself has also improved, giving Exertis more scope and opportunity to support its teams.
The system has enabled the display of:
- Impactful internal marketing campaigns
- HR and staff initiatives (e.g., Brightest Stars recognition)
- Infotainment (e.g., BBC content) to draw more eyes to the screens
- Customer product and brand launches
“I would absolutely recommend Signagelive as a CMS platform..”, says Joshua. “It’s been…revolutionary in how we best target.. internal comms and our sales people internally and really drive … buzz around new initiatives or new products or new vendors…”
Easy Implementation
The implementation of Signagelive was also fast and seamless, requiring minimal involvement from Exertis’ technical team.
“As far as I’m aware, our technical team didn’t face any problems at all,” Flynn recalls.
The technical team only required one day to set up Signagelive. The logins were then shared with all the marketing team members, who, according to Flynn, found it “simple to use.”
Flynn adds, “I’d recommend the technical team and everyone else that’s been involved with helping Exertis… sell to our continuous channel partners…”.
Tim Baker, Signagelive Marketing Manager concludes that the digital signage project itself is testament to the power of the solution as an effective communication tool.
The platform enables enterprises to “speak to all employees across every level, including your managing directors, your executives – from the top down with the same core messaging.”
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