As a restaurateur, you’re always looking for ways to engage your customers to increase loyalty and inspire repeat visits but the incredible rise of technology in consumers hands makes it hard to cut through and create engagement.
Digital signage in QSR has an immediate and lasting impact with consumers, connecting the digital experience in the restaurant to the mobile device. The most innovative companies are not only deploying Digital Menu Boards (DMB) but using a variety of sizes of screens and types of interactions to engage with their hungry patrons.
Here are a few ways that digital signage is being utilized in restaurants:
That Meal Looks Amazing – I Need To Stop In
The windows of your restaurant are the first and best place to engage a potential diner. Bright, vibrant visuals of popular items or limited time offers (LTOs) can entice your target customer to walk or drive into your restaurant.
I’m In Line, How Do I Choose?
Digital Menu Boards are becoming standard for retailers for two important reasons: prices have come down dramatically with the advent of Cloud and System on Chip (SoC) technologies, and consumers have come to expect technology in every store, impacting their perception of the brand as soon as they walk in. DMBs can be dynamic and responsive – tying into Point of Sale (PoS) systems for pricing changes, but also utilizing beacons to create a new layer of engagement with the technology obsessed consumer.
I Want One More Thing
Small screens at the “Point of Purchase” can have a dramatic impact on your bottom line. Affordable, dynamic screens can be deployed throughout the line to influence consumer decisions or on the back of the PoS terminal to advertise a drink or side.
I’m Not Getting out of My Car!
No problem! SoC screens have dramatically cut costs for these types of deployments, eliminating the need for bulky and expensive computers behind screens. Drive thru customers want to easily see your products at night or in the bright sunshine of the afternoon, while also seeing a running tally of their order, clear pricing and even the faces of your workers to assist the hearing impaired.
This Tastes Great, But How Many Calories?
Obviously it’s not just the customer that’s asking for a clear description of the nutrition of the food; governments across the world are mandating this information to be displayed. As restaurants deploy increasingly complex and LTO menus, the cost and time associated with printing new materials gets in the way of innovation, requiring a solution that will instantly make the necessary changes across every screen displaying your products (even online and on your mobile application).
I’ve Been Standing Here for 37 Seconds, I’m Bored!
Good food sometimes takes a few minutes to make, and the perceived wait times that consumers experience have a big impact on how they feel about your restaurant. The most innovative restaurants are utilizing technology to engage their customers through the display of interactive social media content, mobile gaming or even showcasing how the food is sourced and made.
What Do I Get if I Come Back Next Week/Tomorrow/Later Today?
You’ve successfully created a great brand impression, and you’ve got a chance to get the consumers back in your restaurant by pushing your loyalty program. The drink preparation station is a perfect place to deploy small screens nudging consumers to turn on their mobile device and register for your program.