Signagelive Retail Case Studies

Models Own engage customers and enhance its retail presence by using Signagelive digital signage screens

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Background

Models Own is a cosmetics brand that was originally founded in 2008 by Ministry of Sound’s CEO and his brother. The company has historically promoted its product range via “Bottleshop” – style pop ups located on the premises of well-known high street brands, including Boots and Superdrug.

In 2014, Models Own received investment from a Saudi retail empire and has since expanded its core offering to include lip and eye products, as well as associated accessories. Models Own opened its first global flagship store in Westfield Shopping Centre in Stratford, East London in late 2016, closely followed by a second store in Trinity Leeds, and is currently Europe’s fastest growing cosmetics brand.

The requirement

Further to the growing success of its bottleshop concept, Models Own wanted to enhance its retail presence and grow its market share by opening a flagship store that would serve both as a “beauty playground” for its customer base and as a new product launch pad. The company wanted to utilise the benefits of digital signage, such as great visual impact and the ability to increase footfall in the store, to engage their teenage market customers even further.

Models Own began researching digital signage providers and finally selected Digital Messaging Company, DMC, (a leading supplier of turnkey digital signage systems) to design and install a purpose-built digital signage system that included two high impact videowalls to meet their instore artistic and promotional requirements.

DMC in turn selected Signagelive as the preferred technology provider because of its cloud based capabilities, its technical expertise and video synchronisation capabilities on high-power videowalls.

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Key project requirements

  • To deploy two videowalls to serve as visual focal point in a flagship cosmetics store
  • To deploy two window displays in portrait to attract attention and increase footfall
  • To retain customer attention through the display of colourful and eye catching video content
  • To ensure all displayed content rendered and synchronised correctly, with the ability to update or change information at the push of a button
  • To provide a flexible model that could be scaled up to meet future requirements

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The digital signage network

In Westfield, the digital signage network comprises 10 x 65” high brightness LG displays, set up in a 5 x 1 configuration format, to create two stunning videowalls that run down either side of the store entrance. The window displays comprised 2 x Samsung 75” displays.

In Leeds, the digital signage network comprises 6 x 65” high brightness LG displays, set up in a 3 x 1 configuration format, to create two stunning videowalls that run down either side of the store entrance. The window displays comprised 2 x LG 65” displays.

The videowalls are used to showcase makeup artists working on models, to promote new product ranges and special offers, to showcase makeup bloggers highlighting real world product usage, or to broadcast live in-store demonstrations. Giving customers the feeling of being surrounded by on-screen entertainment, similar to a cinema experience.

The LG displays are controlled by IAdea media players preloaded with Signagelive’s cloud-based software to ensure that all displayed content synchronises seamlessly across the two videowalls. Not only does the content look spectacular, it can be easily updated or modified at the click of a button by DMC without any involvement from instore staff.

This short video shows how the content is displayed at the Models Own Westfield store:

Benefits of Signagelive

Signagelive’s cloud based digital signage network platform has provided DMC with a centralised facility to run and manage 4 x panoramic video walls as well as a series of window displays on behalf of Models Own.

Video and promotional content, which is created by Models Own, is re-purposed, animated and scheduled by DMC on their behalf, and then uploaded onto Signagelive’s digital signage network platform, providing a centralised repository to store content and eliminating the need for onsite servers.

New content can be deployed onto just one display or across all deployed displays in the stores at the click of the button. Signagelive ensures that all uploaded content is rendered and synchronised correctly to display across the videowalls as a seamless image, to create a wow factor visual experience.

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The future

Models Own launched its flagship store in late 2016, followed by Leeds in early 2017, and over the forthcoming months, DMC is expecting to roll out video walls across further new stores in the UK.

Mark Rodol, CEO, Models Own

The digital video walls have helped to create a powerful in-store atmosphere, promoting our brand and promotional activity with impact and at speed. The 360 degree solution provided by DMC has ensured we have the latest tech to match our in-store vision, installed and fully managed, providing a hassle-free and completely flexible solution.

Anna Mutch, Marketing Manager, Models Own

In such a fast-moving environment, it’s important that we deliver our brand, product launch and social media content to screen, on time, looking stunning every time. DMC’s creative support and technical expertise gives us what we need to make this process seamless and straightforward. We look forward to working with DMC on new stores in the near future.

Ian Gabbie, Director, Digital Messaging Company

Models Own have pushed the creative boundary with their in-store digital signage, making it a great project to be a part of. We’re looking forward to working with Models Own to create many more stellar video walls. Signagelive is scalable and platform-agnostic, which means we expand the digital signage network quickly and easily, without being limited to particular display types or configuration formats.

Jason Cremins, CEO, Signagelive

The visually stunning Signagelive solution delivered by Digital Messaging Company (DMC) for Models Own, provides a great example of how retailers are incorporating digital signage into the fabric of their store design, generating maximum impact. Our agnostic approach to supporting digital signage players and SoC displays has enabled DMC to utilise LG, Samsung and IAdea technology in a single retail store whilst all being managed, monitored and updated from our Signagelive platform.

Dermalogica UK Deploys Signagelive to Enhance Customer Engagement

Introduction

Dermalogica was founded in 1986 by skin therapist Jane Wurwand, revolutionising skincare by shifting the beauty industry’s focus from cosmetics to skin health. Today, the Dermalogica collection comprises a selection of unique skincare systems which are individually prescribed to each customer for their specific skin concerns using the brand’s ground-breaking Face Mapping® skin analysis technique.

Dermalogica has historically supplied its skincare products and services via authorised salons, spas and beauty stores but in 2013 the company began selling its products directly and opened a number of retail outlets to increase overall sales.

Dermalogica has primary operations in the US, the UK, Canada, Australia and Ireland and its products are sold in more than 80 countries worldwide.

The opportunity

Dermalogica UK was already utilising digital signage in key retail stores for promotional activities, the AV displays were not interconnected and had to be individually updated manually (via PPT and Dropbox), which resulted in inconsistencies to the brand’s overall messaging.

Further to its acquisition by Unilever in 2015, Dermalogica UK was tasked with streamlining its operational processes and enhancing customer engagement to deliver a better retail experience and increase overall sales.

As well as repurposing displays already installed in numerous stores across the UK, Dermalogica wanted to incorporate the latest smart signage displays and associated interactive applications in its newer stores to strengthen promotional activities and grow its “Hero” product range.

The company began investigating end-to-end digital signage solution providers and further to online research, Identified Signagelive as the preferred technology provider because of its market reputation (ranking as one of the top four digital signage platform providers globally), its global, secure cloud based platform as well as its hardware-agnostic capabilities. Signagelive is 100% channel based so recommended Solutions AV (a leading AV reseller and systems integrator in the UK) and one of its strategic channel partners to supply and install the digital signage network.

Key project requirements

  • A centralised digital signage network to simplify digital marketing activities
  • Streamline internal operational processes further to corporate acquisition
  • Enhance customer engagement to deliver a better retail experience and increase sales
  • Make use of interactive applications to promote flagship products and bestsellers
  • Hardware-agnostic solution that supported all display types, regardless of vendor for ROI purposes
  • To provide a self-help training facility for Dermalogica staff

The digital signage network

To date, the digital signage network comprises a combination of conventional displays, Samsung Smart displays (SSP 32” -E Range and SSP 48” models) and IAdea signboards (XDS-2170 and XDS 1078 models). All deployed displays are powered by Signagelive and have so far been installed in four locations as follows:

  • Harvey Nichols – Edinburgh,
  • Fabel -Tottenham Court Road, London
  • Harvey Nichols Knightsbridge, London
  • MK Centre – Milton Keynes

Apart from displaying prescheduled content about Dermalogica skincare products in an eye-catching and engaging manner, the digital signage network is also being used to raise awareness of its “Hero” product range via “Lift and Learn” applications to increase brand loyalty. Carefully chosen items are placed on small sensors (concealed inside retail counters) positioned in front of small, instore displays. If an item is subsequently “lifted”, a trigger is activated to display detailed product information about that item on a corresponding display.

Displays have also been installed at Dermalogica HQ in Leatherhead to display education information to students attending workshops, and to provide local information like traffic and weather.

Benefits of Signagelive

Signagelive has provided Dermalogica with an easy, reliable means to centrally manage its countrywide digital signage network, comprising multiple displays types, sizes and orientations, including Smart Signage displays. The scalability and reliability of the platform has ensured that offices globally are now also utilising the Signagelive platform for internal communications.

Sinagelive’s hardware-agnostic capabilities means that Dermalogica can source displays from different vendors, or repurpose previously installed displays, to meet the exact requirements of its different retail outlets. Content is uploaded and stored on the Signagelive cloud platform, providing Dermalogica with a centralised repository for storage purposes, and eliminating the need for onsite servers at different locations, thus reducing overall installation costs.

Signagelive’s SoC and HTML5 software, with integrated support for interactive applications, has allowed Dermalogica to cost effectively deploy among other retail focused digital signage a “Lift and Learn” concept in its newer stores and carry out targeted campaigns about its flagship product range in an engaging way.

Using Signagelive’s optional Proof of Play reporting module, management staff can report on campaign results in a meaningful way, demonstrate to stakeholders which products are the most popular and adjust/amend promotional activities to reflect consumer trends in real time.

The future

So far the digital signage network has been rolled out to four UK locations. Dermalogica expects the network to be rolled out to across the remaining 23 stores by the end of 2017.

Client quotation

“From the outset Signagelive understood what we wanted to achieve and worked very closely with us to ensure our objectives were achieved. The software is easy to use and their reporting and Proof of Play module allows us to actively respond to the success of different campaigns in real time. Signagelive also gives us a rudimentary indication of instore footfall, which is important for future planning.”

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Lithuania’s largest telco company implements digital signage network powered by Signagelive

Signagelive’s cloud-based platform enables Teo to provide B2C and B2B customers with interactive service facilities

Teo, the leading telco and home entertainment services provider in Lithuania and part of the Telia Company, has implemented a digital signage network powered by Signagelive to enhance customer services activities.

The digital signage network, which has been installed and commissioned by Hansab UAB (a leading provider of innovative technology solutions in the Baltic region) is being used to display promotional content on video walls and large touch screen display in customer service centres located in busy shopping malls in Lithuania’s three largest cities.

The company had previously been reliant on standalone displays and USB drives for all promotional activities. This was an inefficient use of resource and promotional campaigns were often fragmented because of the time needed to manually update individual displays installed in different locations.

Signagelive was selected as the preferred digital signage platform provider because of its cloud-based capabilities and multi-vendor support, which meant that that Hansab could mix and match display types to accommodate specific location requirements.

The digital signage network comprises 4 x different configuration Samsung slim bezel video walls and associated 65” touch screen display so that customers and businesses alike can enquire about new services, such as Wi-Fi, cloud services or CCTV. When the interactive display is idle, the network has been configured to make use of Signagelive’s kiosk-mode facility, comprising a series of pre-scheduled videos that play on a loop to further promote Teo products and services.

All content is uploaded and stored on Signagelive’s cloud-based digital signage platform and using its enterprise-class management dashboard, the telco can create and roll out promotional content and customer service notices to the different locations in real-time, with the ability to modify that content on demand if necessary.

Signagelive’s cloud-based platform ensures the individual displays are synchronised on the LAN and that content is rendered correctly to display on the different screen types, creating a dramatic visual experience for B2C and B2B customers.

“Teo has recently expanded its product portfolio to offer more services to customers,” comments Dovydas Stukas, Head of Digital Signage and AV solutions group at HANSAB UAB. “The digital signage network powered by Signagelive has provided them with a centralised facility to manage campaigns and benefit from interactive capabilities.”

“A changing communications landscape means that telecoms providers must be creative in their marketing activities if they want to retain customers,” comments Jason Cremins, CEO of Signagelive. “Our digital signage platform allows large organisations like Teo to quickly roll out powerful digital signage networks that support static and interactive content, taking digital signage services to the next level by increasing engagement.”

The digital signage network has provided Teo with a centralized facility to run and manage its promotional activities. Hansab provides a network management service, logging onto the network periodically to make sure there are no connection issues and that the digital signage solution is performing optimally.

 

Signagelive and Coffman develop a purpose-built digital signage solution for International Cash Systems LLC

Signagelive’s System on Chip (SoC) software powers ATM Digital Signage Solution based on Samsung DB22D 21.5”edge-lit LED displays

Signagelive and Coffman Media have been selected by International Cash Systems LLC (one of the top ATM service providers in the United States) to develop a purpose-built digital signage solution for their ATMs to encourage impulse purchases in retail stores and quick serve restaurants to increase revenue for merchants.

ICS ATM Topper Signagelive

ICS wanted a solution that was affordable, comprised high brightness displays and carried a recognised brand name that its merchants would trust. Cost and limited space were also major considerations and ICS wanted a solution that would eliminate the need for onsite media players to display and manage content.

To satisfy these requirements, the digital signage solution is based on the Samsung Smart Signage Platform (SSSP), specifically the DB22D 21.5” edge-lit LED displays. Signagelive was selected as the preferred CMS provider for the project because of its cloud based capabilities and because its software integrates seamlessly Samsung’s embedded media player technology.

ICS ATM Topper Signagelive

“Cost, space, ease of use and reputation were major considerations for this project,” comments Raffi Vartian, Chief Marketing Officer of Signagelive. “The Samsung Smart ATM topper, powered by Signagelive has allowed ICS to deploy a cost effective and unique digital signage solution that offered significant cost savings from the outset.”

Since implementing the ATM digital signage toppers powered by Signagelive, ICS merchants are experiencing increased sales and ATM transaction fees. Coffman Media have created a portfolio of promotional material and using Signagelive, merchants can quickly create and schedule content playlists to promote food products that reflect the time of day, for example, coffee and donuts in the morning or pizza and beer in the evenings.

ICS ATM Topper Signagelive

Additionally, merchants are able to offset costs of the ATMs by selling ad space to their different suppliers, resulting in rapid ROI and ICS is able to differentiate itself from the competition.

“Samsung is the leader in chipset technology and its SSSP is now in its third generation,” comments Jason Ault, COO of Coffman Media. “We have been with Samsung during all three generations and are impressed how well it matches with Signagelive. It has been a great fit for us in other verticals so we automatically went with Samsung and Signagelive for this project.”

Moving forwards ICS plans to use its ATM digital signage toppers powered by Signagelive to pitch for new business when the ATM industry has to meet new global standards for Europay, MasterCard and Visa (EMV) being implemented during 2016.

“By October 2016, all ATMs will have to be upgraded or replaced to meet the new standards,” says Mark Newman, President of ICS. “Our ATM digital signage topper with the Samsung display powered by Signagelive makes us extremely competitive over other ATM placement companies. The Samsung brand and our work with Coffman Media and Signagelive offers a combination few other companies can match”

 

RevelTV networks powered by Signagelive extend the marketing reach of digital signage

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Signagelive cloud-based software makes digital signage a viable option for retailers and quick serve restaurants

RevelTV, a top provider of turnkey solutions for digital signage services and applications in the United States, has deployed Signagelive’s cloud-based CMS into its core business to create a fully packaged digital signage offering for the retail, automotive, hospitality, educational and finance industries.

Signagelive integrates seamlessly with an extensive range of media players and display types, including legacy Windows PCs and new Samsung Smart Signage platform (SSSP), enabling RevelTV to source AV equipment from different vendors to create a purpose-built solution for different customers. Retailers already enjoying the benefits of digital signage powered by Signagelive and RevelTV’s Channel Valet include convenience store chains Maceys and Maverik.

Maceys-owned convenience stores were dependent on printed posters for all in-store promotions. These were not only costly to produce and replace, individual stores were unable to generate promotional campaigns for hot items at short notice because of the timescales needed to produce printed material.

Further to installing a RevelTV solution powered by Signagelive, Maceys can now create and publish appealing content to 200 different displays on a location-by-location or store-wide basis within 24 hours. Promotional messages are not department-specific; the deli departments, for example, can display special deals on groceries or pharmaceutical products, encouraging shoppers to browse the entire store and arrive at checkout with fuller baskets as a result.

Maverik wanted to increase takings and improve brand loyalty by replacing printed posters with digital advertising. The drinks fountains installed in different locations all featured a large, static printed advert on the front panel and the company saw this as an ideal opportunity to replace printed posters with digital content.

RevelTV has deployed more than 1,250 Signagelive powered displays across multiple locations to date and its digital signage network is resulting in increased overall sales through the display of dynamic video to promote other Maverik products, such as hotdogs or confectionary.

The Maceys and Maverik installations are based on the Samsung Smart Signage Platform (SSSP). Signagelive’s SoC software has been seamlessly integrated into the SSSP, eliminating the need for onsite media players to run and manage content and allowing digital signage network users to create and manage their own content without needing third-party support.

“Digital Signage is becoming more and more of the norm and that’s where people are moving,”

says Matt Dopp, CMO of Revel Media Group.

“It’s no longer a topic of “what is digital signage?” but a topic of “how can we do it”. RevelTVs powered by Signagelive mean faster content and fewer phone calls.”

“Signagelive’s cloud based software supports all digital platforms regardless of supplier,”

says Raffi Vartian, CMO of Signagelive.

“This means that RevelTV can deploy a digital signage solution to their end customer without having to worry about software compatibility. Furthermore, Signagelive is cloud-based, which means fast installation and low cost, making it a highly appealing business offering.”

International pharmacy retailer replaces static content with Signagelive powered HD video walls in Lithuania and Estonia

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Signagelive cloud-based software powers video walls installed in busy retail parks to enhance promotional activities and increase overall sales

BENU Pharmacies, part of the International PHOENIX Group, has implemented a digital signage solution, powered by Signagelive, as part of a companywide initiative to replace printed advertising with digital content to deliver a better retail experience and grow brand loyalty.

Almost 800 pharmacies in several European countries including Lithuania, Latvia and Estonia are unified under the BENU brand, which employs more than 5500 employees and serves over 45 million customers annually.

The digital signage solution, which has been installed by Hansab UAB, a leading provider of innovative technology solutions in the Baltic region, is being used to display promotional content on video walls and high brightness window displays in busy shopping malls in Lithuania and Estonia.

The digital signage solution is intended to differentiate the BENU brand from other pharmaceutical retailers by enabling it to display dynamic content that can be updated on demand in direct response to market requirements and competitor activities. Installation began in the summer of 2015 and was completed in December of the same year.

The decision to replace printed advertising with a digital alternative formed part of a wider initiative to modernize the overall pharmacy retail experience by launching a new brand and refurbishing all existing stores. Apart from being expensive and time-consuming to implement, the pharmacy could only update its printed materials every three months because of the labour-intensive processes involved. The transition from printed advertising to digital signage not only gives the BENU brand an ultramodern appeal, it offers greater flexibility and saves time and resource by streamlining content updating processes.

The digital signage solution comprises 3 x 55“ LG video walls (set up in a 2×2 configuration format) and 1 x high brightness window display installed in prime locations in large shopping malls to attract the attention of passers-by.

Content generated by the BENU brand is uploaded and stored on Signaglive’s cloud-based digital signage platform, eliminating the need for onsite storage servers. Using Signagelive’s enterprise-class management dashboard and user-friendly CMS, season specific content can be created and rolled out in real time to video walls located in different shopping malls. Additionally, the content can be modified or changed on demand to reflect circumstances such as rival promotions.

Signagelive’s platform ensures all information is rendered correctly and fully synchronised on the local area networks (LAN) to display engaging HD content on the individual video walls, creating a seamless and stunning visual experience for shoppers.

The newly implemented digital signage solution has enabled BENU Pharmacies to be completely self-sufficient in the running and management of its digital advertising. Hansab simply has to log onto the network periodically to make sure there are no connection issues and that the digital signage solution is performing optimally.

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“Signagelive and Hansab have enabled the BENU brand to run much slicker advertising campaigns,” comments Dovydas Stukas, Head of Digital Signage and Multimedia solutions group at HANSAB UAB. “Using Signagelive’s powerful management CMS BENU can generate content that reflects the time of year (sun cream in the summer, vitamin supplements in winter) or create a new campaign in direct response to competitor activities to maximize brand awareness opportunities.”

“This installation gives us great exposure in the retail space and will serve as a springboard for other opportunities in the Baltic region,” says Jason Cremins, CEO of Signagelive.” We have completed a number of high-profile projects with Hansab over the last few months and they are an important go-forward partner for Signagelive as we take our business to the next level.”

Hansab expects BENU pharmacies to extend its digital signage network over the forthcoming months as it rolls out video walls in the smaller shopping and installs displays behind all instore checkouts to further enhance promotional activities.

The world’s largest video gaming retailer, GameStop, deploys Pan-European digital signage network powered by Signagelive

Signagelive’s System on Chip (SoC) and HTML5 software enables Cedemo to provide turnkey digital signage solutions with HD capabilities to international retail companies

Signagelive, global suppliers of a cloud- based digital signage platform and Monaco based Cedemo have been selected by GameStop the world’s largest video gaming retailer to rollout a Pan-European digital signage network to increase customer engagement and drive in-store sales through the display of targeted commercial content.

The digital signage network, which has been deployed across 1000 stores in five European countries to date, has been supplied and installed by Cedemo, a leading provider of turnkey digital signage solutions and Signagelive’s strategic channel partner in the retail market.

The digital signage network is based on MBR-1100 media players, supplied by IAdea and powered by Signagelive’s SoC software. The MBR-1100 is a powerful palm-size, device that supports HD video capabilities normally associated with high-spec Windows PCs. Using IAdea’s small form factor media players and Signagelive’s cloud based software, Cedemo has been able to rollout an international digital signage network utilizing already installed LCD TVs, resulting in significant infrastructure savings and reduced content update lead times.

Promotional video content, such as marketing promotions for pre-order video games or GameStop’s unique offers, is created by Cedemo in multiple European languages and uploaded onto Signagelive’s cloud based digital signage platform.  Using Signagelive’s enterprise-class management dashboard and user-friendly CMS, individual countries can quickly create and schedule content playlists suitable for their target audiences and commercial goals, adapting to competitive and market developments almost in real time.

“GameStop manages 3 brands in Italy and there is an important need for dynamic tools to deliver engaging marketing messaging to clients.” explains, Alessandro Barchetti, Senior Marketing Manager of GameStop Italy. “In a few easy steps we can go from setting up playlists to using the system without needing any specialist technical knowledge. Our teams like it and sales have increased”

Signagelive’s SoC software supports multiple content formats including static images, streaming video, IPTV, web pages and RSS feeds. It also integrates with QR code technology and all popular social media widgets to maximise ePoS activities.

Says Keith Jones, Commercial Director of Cedemo “This is a large and complex on-going project that is meeting its KPIs. Our partnership with Signagelive and IADEA works extremely well and we are confident that the road-map feature set will accelerate our success with European retailers”.

 “The gaming industry is highly competitive,” explains Jason Cremins, CEO of Signagelive. “Using IAdea’s powerful palm size media players powered by Signagelive, Cedemo has been able to develop a fully packaged solution for GameStop that allows them to deliver targeted HD content to achieve increased customer engagement and sales across Europe”.

About Cedemo

Cedemo SAM, based in Monaco is a leading European omni-channel digital marketing specialist with over 15 years experience working with international retailers. Specializing in the video games and toys markets, the Cedemo Retail Content Platform delivers video, images and text to some the world’s largest online and bricks and mortar retailers. Cedemo’s strategic partnership with Signagelive ensures seamless content compatibility and management through all channels.

Contact details

Keith Jones
Commercial Director
keith.jones@cedemo.com
+377 97 98 41 60
www.cedemo.com

 

Lithuania’s National Post Office deploys Signagelive powered digital signage network to optimise promotional opportunities in outdoor payment kiosks

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System on Chip (SoC) and HTML5 software developed by Signagelive allows PayPost to reduce its dependency on printed posters and streamline operational processes

Signagelive, global suppliers of a cloud- based digital signage platform and its channel partner, Hansab UAB, have been selected by Lithuania’s postal network of financial services, PayPost, to provide a countrywide digital signage network based on the Samsung Smart Signage Platform (SSSP) and powered by Signagelive SoC software.

The digital signage network is being used to reduce the organisation’s dependency on printed advertising and deliver a better customer experience by raising awareness of different products and services offered by the post office and its stakeholders in an eye catching and engaging format.

The digital signage network is also generating an additional revenue stream for PayPost through the sale of advertising airtime to third-party companies such as credit card companies, loan providers or insurance brokers.

Individual branches had historically been responsible for ensuring their advertising material was up to date. Not only was this process labour-intensive and time consuming, it resulted in disjointed marketing campaigns as there was no guarantee that the smaller branches always had the latest material at their disposal.

Signagelive’s SoC and HTML5 based digital signage platform has enabled PayPost to roll out a national digital signage network that can be managed from a centralised point. This has resulted in the optimisation of internal processes while freeing up internal resource and significantly reducing operational and logistical costs.

Displayed content (created by PayPost and associated stakeholders) is stored and managed on Signagelive’s cloud-based platform and eliminates the need for onsite media players and storage servers.  Content can be distributed out nationally, regionally or on a kiosk-by-kiosk basis depending on the location or the nature of the content.

The digital signage network comprises 67 x 46” Samsung 2,500 nits high brightness displays installed in outdoor self-service payment kiosks located in front of all major post office branches. PayPost is also benefitting from Signagelive’s proof of play capabilities, enabling branch managers to demonstrate that campaigns have been executed and report on captured data in an easy to understand format

“The first results are excellent,“ explained a Lithuanian postal representative.“ Modern screens creates a modern and bold innovation, investing in the company’s image. The new displays allow for more efficient broadcast information and information management processes are simpler and requires less resources.“

“The Samsung/Signagelive offering has allowed PayPost to dramatically cut its operational and printing costs and generate dynamic and engaging content much more regularly,”comments Dovydas Stukas,Head of Digital Signage and Multimedia solutions group Hansab UAB.

” They are able to respond to market demands and the revenue they can make from third party advertising is resulting in a rapid ROI.”

“Value for money and optimal use of investment are key drivers for all public sector organisations,” comments Jason Cremins, CEO of Signagelive.” The Samsung Smart Signage Platform, powered by Signagelive is not only significantly cheaper than conventional digital signage systems, it offers enterprise-grade functionality.”

Thanks to Signagelive’s intuitive management CMS, the Post office is totally self-sufficient in the running and management of its digital signage network, with Hansab only needing to log onto the system periodically to ensure there are no performance or connectivity issues.

Signagelive and Mindbomb Creative collaborate their respective skills to develop a bespoke interactive digital signage solution for Yamaha Music

Signagelive powered digital signage network allows Yamaha customers to interact with in-store promotions and select different product information videos using a Smartphone web browser

Signagelive, global suppliers of cloud based digital signage technology, and Mindbomb, a multidisciplinary design and creative services agency, have collaborate their respective skills to develop an interactive digital signage network for Yamaha to enhance the retail experience for consumers.

Yamaha wanted to further enhance the retail experience for consumers and requested Mindbomb (one of its certified suppliers) to explore a number of options that would reflect the highly regarded status of the Yamaha brand. These included the deployment a companywide digital signage network and the development a purpose-built web application for Smartphones that would allow consumers to interact with in-store promotions and browse different music genres simply using their Smartphone’s web browser, thus increasing consumer engagement and improving overall sales.

Mindbomb subsequently developed proof of concept interactive digital signage application with a conventional provider but chose Signagelive as the preferred digital signage platform provider for the actual project because of its cloud-based capabilities, its cross platform software, its reputation in the market and its extensive technical expertise.

Signagelive has incorporated Mindbomb’s purpose-built web service and Smartphone interface (Screenfinity) into its core technology platform, giving Yamaha Music a centralised digital signage network with interactive functionality and providing consumers with a seamless retail experience.

Yamaha Music is using its Signagelive-powered digital signage network to promote and support product launch events as well as artist appearances and features in stores across Europe. Using Signagelive’s cloud-based CMS to remotely deploy and schedule content updates, Yamaha can quickly and cost effectively generate campaign content that would have otherwise been logistically impossible or cost prohibitive with traditional media.

The Signagelive powered network can also be used to provide Yamaha staff with out of hours and on demand staff training facilities. Using Signagelive’s advanced scheduling tools, training material can be created, scheduled and distributed on a local, regional or national basis, depending on requirements.

The benefits to Yamaha have been many,”

comments a European Director of Yamaha’s Pro Music Division.

“Particular highlights, however, have been for store staff to use the digital signage network as a closing tool as well as for B2Btraining and awareness. Where the benefit significantly lifts is the ability to dynamically address consumers while in store and give them access to extra information at their leisure via their personal control should they require it.”

To date the digital signage network (comprising more than 25 instore screens installed within Yamaha branded-spaces) has been deployed by a number of Yamaha’s Music’s larger retail partners in the UK, Germany, France, Spain, Italy and Scandinavia.

“Signagelive have always been on hand to support us – even before we took out our first license we had many conversations to ensure it was the right platform to work with,”

comments Martin Malins of Mindbomb.

“Their technical expertise enabled us to become very familiar with the platform’s capabilities very quickly, allowing us to focus on our integration and ultimately roll out a digital signage with relative ease! Without this support we would have been months behind where we are today.”

“The Yamaha retail application demonstrates the true flexibility of our digital signage platform,”

comments Jason Cremins, CEO of Signagelive.

“Our cloud-based software (written in HTML5) has enabled Mindbomb to incorporate interactive functionality onto Yamaha’s digital signage network without needing to replace already installed displays, thus maximizing Yamaha’s investment and taking its digital marketing capabilities to the next level.”

 

About Mindbomb Creative

Mindbomb is a UK based, multidisciplinary agency that provides design and creative services to organisations in

the UK, Europe the US and Japan. Mindbomb’s experience is broad, which is reflected in their portfolio – from

retail design and point of sale, store-in-store and pop-up-shops, exhibition stand design, build and

management, launch events and an array of digital and print solutions. Working across many sectors including

Consumer Goods, Commercial Property and the Music Industry, they understand the value of a 360° marketing

vision and those little details that contribute to a rewarding brand experience.

Contact details

Martin Malins – Creative Director

T +44 1908 410316

mindbomb.co.uk

@wearemindbomb

uk.linkedin.com/company/mindbomb

 

Vodafone Hutchison Australia implements Samsung Smart Signage Platform powered by Signagelive

Signagelive’s cloud-based technology offers significantly reduced installation, operational and energy costs compared to conventional digital signage solutions

FUJIFILM Australia Pty Ltd, has partnered with Signagelive, specialists in cloud-based digital signage software, to provide a nation-wide digital signage network to Vodafone Hutchison Australia as part of an expensive expansion programme by the MNO to increase its market share.

The digital signage network is based on the Samsung Smart Signage Platform (SSSP) and comprises more than 948 displays to date with a further screens  expected to be installed during 2016.

FUJIFILM Australia are experts in designing, installing and supporting digital retail networks, across high footfall sectors including retail, telco, government, commercial, and real estate verticals.

The driving business case for Vodafone was to reduce its dependency and cost of printed point of sale material for promotional activities and move to a digital alternative to enhance brand awareness and provide a more engaging experience for consumers. Digital signage offers significant advantages over printed advertising, including time to market, its engaging and better TCO.

The company went out to tender for the procurement of a countrywide digital signage network and FUJIFILM Australia was selected due to its experience in retail digital networks. Signagelive was selected as the preferred digital signage platform provider because of its reputation in the market, ranking in the top five digital signage providers globally, and because of its feature rich and user friendly cloud based capabilities.

The Samsung Smart Signage Platform, powered by Signagelive has provided Vodafone with a centralised facility to run and manage a countrywide digital signage network. Using Signagelive’s intuitive digital signage platform, content can be created, scheduled and managed on a local, regional or national basis, depending on requirements.

“This is our biggest Samsung SSSP installation by far”, comments Jason Cremins, CEO and owner of Signagelive. “By integrating our SoC software into the FujiVISION brand, Fujifilm has eliminated the need for onsite media players and has been able to cost effectively roll out a digital signage network that can be managed locally, centrally or remotely using any device.”

“We are delighted to have integrated Signagelive as the core software component within our digital signage solution. This innovative software allows for a range of dynamic executions, empowering customers to manage their own content delivery on a targeted and timely basis, the operating infrastructure is also incredibly user friendly and simple to use.

Thank you to Signagelive for helping us drive innovation, and importantly, passing on real value to our customers.”
FUJIFILM Australia Pty Ltd