This year at ISE 2025, Tim and Joe from Signagelive took the opportunity to record a special episode of “Digital Signage Explored” live from the show floor. With Tim, a seasoned ISE veteran, and Joe, a first-time attendee, their conversation provided a unique blend of experience and fresh perspective on the latest and greatest in the digital signage world. Here are the key takeaways:
First Impressions: A “Kid at Disney”
Joe’s initial reaction to ISE was one of awe and excitement, comparing it to being “a kid at Disney.” The sheer scale of the event, with massive displays and innovative technologies, left a lasting impression. The prevalence of blue, reminiscent of Signagelive’s branding, also contributed to the feeling of professionalism and seriousness.
Digital Signage in Hall 4: A Warm Welcome
Hall 4, dedicated to digital signage, provided a welcoming atmosphere with familiar faces like BrightSign and an array of impressive LED displays. The experience showcased the “art of the possible,” demonstrating innovative applications and pushing the boundaries of what’s achievable with digital signage technology.
Eye-Catching Technology: Hypervision’s Moving Images
One of the standout technologies was Hypervision, which uses LED-based fan technology to create mesmerising moving images. Joe likened it to the practical effects in older films, where the technology itself becomes part of the experience. Tim highlighted Hypervision’s compatibility with BrightSign and Signagelive, enabling content control and integration.
Beyond Digital Signage: Robotics and Innovation
ISE offered more than just digital signage, with Hall 8 showcasing cutting-edge robotics. Robot dogs, reminiscent of “Black Mirror,” roamed the show floor, while humanoid robots offered handshakes. These technologies highlighted the convergence of various industries and the potential for future integration.
The Human Element: Building Relationships
One of the most significant aspects of ISE was the opportunity to connect with industry peers and partners in person. Meeting individuals face-to-face transformed email relationships, fostering deeper connections and a more human understanding. These personal interactions often led to collaborative ideas and a stronger sense of community.
Support to Marketing: A Unique Perspective
Joe’s experience transitioning from support to marketing provided a valuable perspective. His firsthand knowledge of partner relationships and technical challenges allowed him to engage in more meaningful conversations and create stronger bonds with industry professionals.
Lasting Friendships: The Social Side of ISE
ISE also offered a chance to forge lasting friendships within the industry. The casual atmosphere of evening chats and shared experiences often sparked innovative ideas and collaborations, highlighting the importance of the social side of industry events.
Final Thoughts:
ISE 2025 offered a unique blend of technological innovation and human connection. Joe’s fresh perspective, combined with Tim’s industry expertise, provided valuable insights into the latest trends and the importance of building relationships within the digital signage community.
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