How digital signage can improve transport services


Digital signage has made significant improvements in the transportation sector in recent years. These interactive displays, which can be found in airports, train stations, bus stations, and even on buses and trains themselves, provide a range of valuable information and services to passengers.

One of the most notable ways that digital signage has improved the transport sector is by providing real-time updates on schedules and delays. In the past, travellers would have to rely on announcements over the PA system or handwritten signs to stay informed about their journeys. Now, with digital signage, they can easily check for updates on their own devices or by looking at a display. This not only saves time and frustration for passengers, but it also helps transportation companies to communicate more effectively with their customers.

Cloud-based content management systems (CMS) are ideal for managing large digital signage networks, centralising content control and enabling you to share updates from anywhere to one, some or all your screens.

You can designate various levels of content management responsibilities to staff, so they are able to make updates in real-time, and edit, correct or update live content.

Consider investing in a CMS solution from an ISO-27001-certified CMS provider – that is, a provider, which has been independently verified to be able to handle and protect large volumes of data.

Digital signage has also made it easier for passengers to find their way around large transportation hubs. Many airports, for example, now have interactive wayfinding displays that can provide directions to specific gates, restrooms, or other amenities. This can be especially helpful for travellers who are unfamiliar with the airport or are in a hurry to catch their flight.