How digital signage can improve transport services

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Digital signage has made significant improvements in the transportation sector in recent years. These interactive displays, which can be found in airports, train stations, bus stations, and even on buses and trains themselves, provide a range of valuable information and services to passengers.

One of the most notable ways that digital signage has improved the transport sector is by providing real-time updates on schedules and delays. In the past, travellers would have to rely on announcements over the PA system or handwritten signs to stay informed about their journeys. Now, with digital signage, they can easily check for updates on their own devices or by looking at a display. This not only saves time and frustration for passengers, but it also helps transportation companies to communicate more effectively with their customers.

Cloud-based content management systems (CMS) are ideal for managing large digital signage networks, centralising content control and enabling you to share updates from anywhere to one, some or all your screens.

You can designate various levels of content management responsibilities to staff, so they are able to make updates in real-time, and edit, correct or update live content.

Consider investing in a CMS solution from an ISO-27001-certified CMS provider – that is, a provider, which has been independently verified to be able to handle and protect large volumes of data.

Digital signage has also made it easier for passengers to find their way around large transportation hubs. Many airports, for example, now have interactive wayfinding displays that can provide directions to specific gates, restrooms, or other amenities. This can be especially helpful for travellers who are unfamiliar with the airport or are in a hurry to catch their flight.

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In addition to providing information and navigation assistance, digital signage can also enhance the overall experience of using public transportation. For example, some trains and buses now have displays that show entertainment content, such as movies or TV shows, to help pass the time during long journeys. Similarly, digital signage can be used to advertise products or services that are available at transportation hubs, such as food, retail items, or travel insurance.

Look out for CMS platforms that come integrated with infotainment service providers, such as Screenfeed and Seenspire. With these solutions, you can display fully licensed infotainment, such as news and weather updates, alongside your own content. The infotainment not only attracts viewers’ attention to the screen, but also helps pass the time and reduce perceived wait times.

Integrated programmatic advertising platforms, like Hivestack and Snapp Digital are also useful. As well as adding interest to the content line-up, they enable digital signage networks to be monetised, straight off the bat. Such platforms match network owners to genuinely interested and relevant prospective advertisers.

Through content management systems, like Signagelive, it’s easy to manage, schedule and deliver third-party advertising, either as full-screen campaigns, or alongside in-house content in multi-zone template designs. The availability of integrated asset playback analytics also enables end users to give advertisers’ valuable insights into campaign performances.

Another important aspect of digital signage in the transport sector is its potential to improve safety and security. Many transportation companies have implemented digital signage that can display emergency instructions or alerts in the event of an unexpected incident. This can be especially useful in crowded places where it may be difficult for passengers to hear announcements over the PA system.

Consider investing in a content management system that comes with an integrated application, such as Layered Solutions. This platform integrates emergency notification communications technology with digital signage, so that networks automatically display emergency alerts.

In summary, digital signage has made a significant impact on the transportation sector by providing real-time updates, aiding navigation, enhancing the overall experience of using public transportation, and improving safety and security. As technology continues to advance, it is likely that digital signage will continue to play an increasingly important role in the way we travel.