Signagelive and Plainly team up to automate digital signage video creation
Signagelive and Plainly have teamed up to offer the first ever automated video creation support for digital signage. Leveraging the strengths of both Signagelive, as a cutting-edge content management system (CMS), and Plainly, an innovative video automation software – this industry first development will enable businesses of every size to generate high volumes of video content in much faster time-frames – and without the usual hassle and expense. It is, according to Jason Cremins, Signagelive CEO, a move that is much needed:
“Regularly updating content, especially dynamic content like videos is integral to the success of any digital signage strategy, and yet, it’s often too costly and time-consuming for businesses to do so. Our partnership with Plainly helps organisations overcome the challenge, giving them the power to automate the video content creation process. Through the automation of everything from the content creation and editing, right the way through to the scheduling and delivery of videos, organisations can now ramp up their video production, and sustain a long-term content plan that won’t run dry. Moreover, in the process, we can also help eliminate the human error that often occurs, when businesses try to hurriedly edit their own content.”
The joint solution from Signagelive and Plainly is designed to be both flexible and cost-effective. Requiring no HTML5 coding, all the videos rendered can be run on any compatible hardware, regardless of the processing power. Furthermore, it’s a solution that not only enables organisations to update their content, but also to localise and customise it to suit different locations and applications. Simply by setting up a single After Effects template, customers can automate all the content updates, and their delivery to specific, pre-selected digital signage screens via associated player tags.
User-case scenarios
With Signagelive and Plainly, customers can automate videos for many environments. These include quick service restaurants (QSRs), which may need specific menu boards and pricing for different locations, and multinational corporations, which might prefer to change their messaging and company insights by office region. Videos can also be edited, according to the audience. To make more of an impact, corporations can, for instance, create multiple versions of the same corporate videos to suit the requirements and specific objectives of teams in different locations, like offices, warehouses, factories, and customer-facing venues. It’s a quick way to maximise the impact of video content and adapt it without losing the material’s overall brand coherence.
The Signagelive In-built Tag Manager also makes it easy to share and scale out the rendered videos across as many sites as required. Provided they are tagged – that is, categorised and logged to appear on pre-selected digital signage screens, videos will automatically be delivered to the relevant players and display on-screen, as soon as they are rendered.
How it works
The Signagelive and Plainly solution is easy to use. You simply need to
- Open up a template in Adobe After Effects, and set all the dynamic parameters – that is, everything from the text and headlines to the imagery and data required for your content.
- Upload the template onto the Plainly platform and then integrate it with a Google Doc from which Plainly can pull all the content elements.
- Create the tags you need to log every piece of content to a specific digital signage screen/s.
- Finally, set up an integration with Signagelive, so that your videos, once rendered, can automatically be delivered, and displayed on the relevant screens.
This partnership with Plainly is the first of many integrations to come, as Signagelive looks to automate the entire digital signage experience.
For more information about what Plainly and Signagelive can do for your business, including how our joint solution can help generate thousands of video variations with one click of a button, check out news and analysis publication, Sixteen-Nine’s interview with Plainly.
