Cambridge/ Saffron Walden, UK – 6 August. We are excited to share that Signagelive and Navori Labs have joined forces to form the world’s largest independent, channel-only CMS platform provider (by installed base) – uniting two pioneers in digital signage software under a shared vision of innovation, flexibility, and global scale.
The integration of Signagelive’s acclaimed API-first and cloud-based CMS platform into Navori Labs’ portfolio creates a combined powerhouse that is purpose-built to deliver scalable, data-driven solutions for modern signage environments across industries, continents, and partner sizes.
By the end of 2025, the joint organization will boast more than 45 dedicated developers focused exclusively on delivering scalable, flexible, and data-centric signage technology. Offering an API-first, headless CMS architecture with advanced data integration, AI-powered analytics, and media monetization capabilities, the new Navori Labs Group is purpose-built for forward-thinking mid-sized to enterprise customers — particularly those operating in dynamic, content-driven environments such as retail media.
Executive Leadership Team with Track Record of Innovation
Former Signagelive CEO Jason Cremins and CCO Frank Larsen will complement the leadership team of the Navori Labs Group around Group CEO Jeffrey Weitzman, contributing their experience to drive the company’s strategic growth. In addition, Signagelive’s long-standing CTO, Marc Benson, will remain a key pillar of the Group’s technology leadership.
“This is a pivotal moment for Signagelive. Joining forces with Navori Labs gives us exactly what we need to take our platform, our reach, and our execution to the next level,” said Jason Cremins, Founder of Signagelive. “Together, we expand our global scale and enter into a new phase of accelerated growth and opportunity.”
A Truly Global Independent Software Vendor (ISV)
The Navori Labs Group now operates with a truly global footprint, serving customers with dedicated teams in Lausanne (CH), Cambridge (UK), Montreal (CA), Copenhagen (DK), Mexico City (MX), Dubai (AE), Riyadh (SA), India, Singapore, Hong Kong, Paris, and Australia, among others. It retains its headquarters in Lausanne, while enhancing local support and regional sales presence across continents.
Commitment to Partners, Innovation and Excellence
Both Navori Labs and Signagelive share a deep commitment to partner success and customer satisfaction. Their combined cultures are rooted in delivering best-in-class digital signage platforms, channel-focused service, and long-term value for employees and clients alike.
“Combining our two businesses will create a force multiplier for employees, partners, customers, and prospects,” comments Jason Cremins, highlighting the merger’s impact across the ecosystem.
Accelerated Growth and Strategic Vision
This acquisition, executed just six months after Navori Labs joined the Maguar Capital portfolio, underscores the company’s bold growth strategy. Looking ahead, the Group will continue to expand both organically and through further M&A – especially in North America and EMEA – while staying true to its partner-first philosophy and software-focused DNA.
What this Means for You
The Signagelive platform, development team, and global support structure will continue to operate without interruption, delivering the same high level of service and commitment you’ve come to expect—now backed by the reach and resources of a global software group.
Leadership Continuity
Signagelive’s management team will remain fully engaged, taking on expanded responsibilities within the combined Navori Labs Group. This continuity ensures we preserve the culture, expertise, and customer-first values that define Signagelive, while driving even greater impact as part of a larger organization.
Together, we’re building the future of digital signage software—and we’re thrilled to have you with us as part of this next chapter.
On Signagelive side, the transaction was advised by interpath (M&A advisor), SMB (Legal), and Alexander & Co (Tax).
The transaction has been structured with a split signing and closing.
About Navori Labs
Founded in 1998, Navori Labs is a Swiss innovator and global leader in digital signage software, computer vision, and AI-driven marketing analytics. Supported by a team of highly qualified engineers, Navori Labs develops professional-grade software designed for scalable deployment, optimizing business communication across industries and delivering effective, impactful messaging to audiences worldwide.
About Signagelive
Signagelive is a UK-based provider of digital signage CMS software. Operating exclusively through channel partners, the company reaches over 3,500 end customers worldwide, with particularly strong footprints in the UK, Australia, and North America. Signagelive stands out for its API-first, cloud-based platform, known for seamless SoC integration, robust device management, and partner-centric innovation.
About Maguar Capital
Headquartered in Munich, Germany, Maguar was founded in 2019 by Matthias Ick, Gunther Thies, and Arno Poschik. Maguar focuses on investments in small and medium-sized B2B software companies in the DACH region. The Maguar team possesses strong entrepreneurial and extensive management experience in the technology industry, with more than 40 years of experience as software CEOs and over 20 years in the private equity industry.
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