How to choose the right digital signage content management system for your business
Choosing the right digital signage content management system (CMS) is crucial for businesses that want to make the most of their digital signage displays. With so many options available, it can be difficult to know which CMS is the best fit for your business. Here are some key factors to consider when choosing a digital signage CMS.
- Scalability: One of the most important things to consider when choosing a digital signage CMS is its ability to scale. As your business grows and your needs change, you will want a CMS that can grow with you. Look for a CMS that offers the flexibility to add new displays, users, and content as needed, without requiring a complete overhaul of your system.
Look out for cloud-based, enterprise-ready solutions, such as Signagelive, which enable you to create and schedule your content from absolutely anywhere to one, some or all your screens.
- User-friendliness: Another important factor to consider when choosing a digital signage CMS is its user-friendliness. The CMS should be easy to use and understand, with a simple and intuitive interface that allows users to create, manage, and schedule content quickly and easily. Additionally, the CMS should offer training and support to ensure that users can get up and running quickly and smoothly.
The most effective CMS platforms usually come integrated with a whole host of content tools, that make it quick and easy for anyone to design content. Signagelive offers 500+ integrated design apps via its Marketplace, including Canva.
- Integration: Another key factor to consider when choosing a digital signage CMS is its ability to integrate with other systems and software. Many businesses use a range of different systems and software to manage their operations, and a good CMS should be able to integrate seamlessly with these systems to provide a smooth and consistent user experience.
Signagelive is easy to integrate, offering compatibility with a vast range of industry-leading hardware, including powerful standalone media players, and space-saving, all-in-one System-on-Chip displays.
- Security: Digital signage displays often contain sensitive or confidential information, so it is important to choose a CMS that offers robust security features. Look for a CMS that offers secure user authentication, data encryption, and other security measures to protect your content and data.
Consider working with a CMS provider that is also ISO-27001-certified – that is, verified to handle large volumes of data with the utmost security.
- Support and maintenance: A digital signage CMS is a critical part of your business, so it is important to choose a CMS that offers reliable support and maintenance. Look for a CMS provider that offers regular updates, as well as reliable technical support to ensure that your system is always up and running.
The best CMS platforms will offer round the clock support, with 24/5 customer service.
- Cost: Finally, cost is always an important factor to consider when choosing a digital signage CMS. Look for a CMS that offers a good balance of features and affordability. Also, be sure to compare prices and features from multiple providers to find the best deal.
Platforms, such as Signagelive are designed to deliver an exceptional return on investment, coming with a whole host of integrated features, from data analytics solutions to free calendar apps, and clock widgets.
In conclusion, choosing the right digital signage CMS is crucial for businesses that want to make the most of their digital displays. By considering factors like scalability, user-friendliness, integration, security, support and maintenance, and cost, businesses can find a CMS that is the perfect fit for their needs.
