How digital signage can help improve the healthcare sector


Digital signage has the potential to help improve the health sector, providing a range of benefits to both patients and healthcare professionals. By using digital displays to showcase engaging and informative content, the health sector can improve communication, streamline operations, and enhance the overall patient experience.

One of the primary ways that digital signage can transform the health sector is by improving communication. In healthcare environments, it is critical to provide patients with timely and accurate information about their treatment, care, and recovery. Digital signage can be used to display real-time information, such as wait times, and discharge instructions, which can help to improve communication and reduce confusion.

Cloud-based digital signage content management systems (CMS) allow content to be updated instantly on one, some or all your screens, and from absolutely anywhere. 

Look out for CMS platforms from ISO-27001-certified companies that have been verified to handle and protect large volumes of highly sensitive data. Additional useful platform security features include Two-factor Authentication, and Approval functions, which only allow pre-approved content to be uploaded. 

The most effective solutions also come with advanced scheduling capabilities that enable you to select the start as well as end times at which critically important patient information should appear on-screen. For further support, some platforms enable you to edit live content, so you can speedily correct the on-screen information, if and when necessary. 

Another benefit of digital signage in the health sector is that it can be used to streamline operations and improve efficiency. In healthcare environments, there is often a need to manage large amounts of information, such as appointment schedules. Digital signage can help to organise and display this information in an easy-to-understand format, reducing the need for manual updates and reducing the risk of errors.

Digital signage can also be used to enhance the overall patient experience in healthcare environments. By displaying engaging and visually appealing content, such as photographs or art, digital signage can help to break up the monotony of the hospital or clinic and provide patients with a welcome distraction. Integrated CMS video player apps, such as ArtPlayer enable hospital staff to stream famous, much-loved art and music to help set the right ambience and relax patients.

Another use for digital signage is to provide useful information, such as maps and directions, which can help to improve the patient experience and reduce frustration.

In addition to improving communication and enhancing the patient experience, digital signage can also be a valuable tool for training and development in the health sector. By displaying instructional content, such as tutorials or step-by-step guides, digital signage can help to educate healthcare professionals and improve their skills. This can be particularly effective when used in combination with other training methods, such as workshops or online courses.

Consider investing in a CMS solution that enables you to live stream training sessions on workplace digital signage, so that the most experienced trainers can be used to train staff from across multiple different locations, all at the same time.

Digital signage can also be used to promote a positive company culture in the health sector. By displaying content that highlights the organisation’s values and achievements, digital signage can help to create a sense of pride and belonging among healthcare professionals. This can improve morale and foster a more collaborative and supportive work environment.

Integrated CMS content tools, such as Screenfeed Connect make it easy to pull in and attractively incorporate pictures, data and text into team-building content. Enabling data to be integrated from any connected source, the tool can help simplify the creation of personalised content to celebrate individual staff members’ work anniversaries, as well as monitor team progress via on-screen charts.

In conclusion, digital signage has the potential to help transform the health sector by improving communication, streamlining operations, enhancing the patient experience, and promoting a positive company culture. By using digital displays to showcase engaging and informative content, the health sector can improve the quality of care and create a more efficient and effective healthcare environment.