How to Display Conference Schedules and Sponsors Using Digital Signage

Is running PowerPoint on-screen limiting the success of your conference communications? If you’re struggling to inform attendees or missing chances to advertise, then it may be time to try something different. Cloud-based digital signage software, such as Signagelive can help you achieve more, making it quick and convenient to deliver effective scheduling updates, and impactful advertising. Let’s unpack exactly what digital platforms can do for you.

Manually uploading a PowerPoint presentation to one or more screens works well for the display of a limited number of conference items in the programme. However, it’s simply not designed to deliver timely and evolving messaging to large numbers of people. This is where digital signage software – often referred to as cloud-based content management systems (CMS) – can help.

Advanced Scheduling

With CMS solutions, such as Signagelive, you can do so much more than display itineraries, or play item agendas on a loop. You’re able to deliver the right message at the right time, so that the on-screen information dynamically changes to reflect the latest keynote speeches, workshops, and updates. 

Digital signage platforms let you:

• Remotely schedule updates to appear when they are relevant
• Set pre-specified end times, so that events disappear from the screen, as and when they finish
• Edit live content for any last-minute changes e.g location and time updates

Signagelive also enables you to present more complex conference schedules, including multiple events that overlap. You can:

• Use split screen, multizone templates to display multiple event notifications simultaneously
• Create rotating event updates, with dynamic playlists that display on a loop

Digital signage platforms also enable you to interrupt the on-screen content to make real-time announcements, advising attendees that a panel or keynote speech is about to start. Unlike PowerPoint presentations that can only display fixed messaging, either on one slide,or in a series of slides in a loop, they enable you to maximise engagement and event attendance. 

With Signagelive, you can use Web Triggers to briefly break from your pre-scheduled content, and display live updates about your events. Feature real-time news at the press of a button, or automatically via a calendar event, which triggers an event notification.

Additionally, advanced digital signage platforms give you more control over the style and execution of your on-screen content. Signagelive lets you:

• Create unbranded templates
• Style templates with your own branding, including logos
• Pull in your own data, pictures and text, with no coding or graphic design experience, using integrated solutions, like Screenfeed Connect
• Run curated social media feeds across the bottom of your screens using Screenfeed

Boost Revenue Streams with CMS Solutions

Digital signage platforms also maximise in-conference advertising opportunities. 

Signagelive enables you to:

• Seamlessly run high-resolution videos and HTML5 content 
• Schedule advertisements, so that they appear at exactly the right time, like for example, running cafeteria menu deals during lunch times
• Increase the relevance of advertising by featuring it the right place, like, for example, near a relevant event
• Run advertising alongside relevant conference programme information to increase engagement
• Include a scrolling list of sponsors at the top or bottom of your on-screen content

Features, like Signagelive Screen Takeovers enable you to go even bigger with your promotional plans. Schedule content to run in sync across multiple side-by-side displays to create larger-than-life, big-screen advertisements. It’s an ideal attention-grabbing marketing strategy for important announcements, and priority third-party advertisers.

Features, like Signagelive Proof of Play can help track, measure and maximise your advertising performance. The downloadable reports can be shared, highlighting:

• When and where content was displayed
• The duration and frequency with which ads appeared

For third-party advertisers, this information verifies that conference organisers displayed their advertisements, exactly as agreed. More than this, when checked against company metrics, like sales, it can also be used to find out which ads performed well, why, and how they could be improved.

Want to boost engagement and revenue at your next event? Contact us today to see how Signagelive can help.