Support the growth of your quick service restaurant (QSR) with digital signage
Are you tired of struggling to keep up with the constant changes in menu items, pricing, and promotions at your quick service restaurant (QSR)? Are you ready to streamline and simplify the process of updating your in-store signage? If so, then it might be time to invest in digital signage.
1/ Share up-to-the-minute relevant information
With digital signage, you can easily update your store information. Cloud-based content management systems (CMS) enable you to create and schedule content to some or all your screens and from absolutely anywhere.
Enterprise-grade CMS solutions help centralise content management, so you can share and assign responsibilities to other headquarter team members and send out relevant digital signage updates to all your multi-location franchisee screens, or pre-categorised groups of them.
ISO-27001-certified CMS providers offer some of the most secure CMS options, having been verified to be able to handle and protect large volumes of data.
Digital signage screens are ideal for displaying important information about everything from your opening hours and customer notifications to menu changes.
Unlike traditional printed signage, they offer unlimited space for your updates, enabling you to cycle through extensive content sequences, which can, for instance, highlight nutritional information for customers with special dietary requirements.
2/ Attract new customers
Digital signage can help drive new customers through your doors and convince frequent visitors to trade up and spend more money on their orders.
Look out for content management systems (CMS) that provide plenty of free, as well as affordable subscription-based content creation tools, including free Menu board templates, and free countdown timer widgets that enable you to countdown the time remaining on special offers.
Multi-zone template designs are another useful feature, which allow you to showcase multiple menu options at the same time, such as different meal deals, or add-on extras, like sides and dressings.
Also, don’t forget that digital signage screens can be used for in-depth advertising features. Why not create additional promotional imagery and/or videos about new dishes, as well as specialist vegan or limited time seasonal menus, that you can pre-schedule and cycle through at the most relevant times.
Advanced CMS editing features allow you to pre-schedule the start and end times of your advertising content, so that it never over-runs beyond any promotion’s relevant time-frame.
