Are you tired of struggling to keep up with the constant changes in menu items, pricing, and promotions at your quick service restaurant (QSR)? Are you ready to streamline and simplify the process of updating your in-store signage? If so, then it might be time to invest in Digital Signage.
1/ Share up-to-the-minute relevant information
With Digital Signage, you can easily update your store information. Cloud-based content management systems (CMS) enable you to create and schedule content to some or all your screens and from absolutely anywhere.
Enterprise-grade CMS solutions help centralise content management, so you can share and assign responsibilities to other headquarter team members and send out relevant Digital Signage updates to all your multi-location franchisee screens, or pre-categorised groups of them.
ISO-27001-certified CMS providers offer some of the most secure CMS options, having been verified to be able to handle and protect large volumes of data.
Digital Signage screens are ideal for displaying important information about everything from your opening hours and customer notifications to menu changes.
Unlike traditional printed signage, they offer unlimited space for your updates, enabling you to cycle through extensive content sequences, which can, for instance, highlight nutritional information for customers with special dietary requirements.
2/ Attract new customers
Digital Signage can help drive new customers through your doors and convince frequent visitors to trade up and spend more money on their orders.
Look out for content management systems (CMS) that provide plenty of free, as well as affordable subscription-based content creation tools, including free Menu board templates, and free countdown timer widgets that enable you to countdown the time remaining on special offers.
Multi-zone template designs are another useful feature, which allow you to showcase multiple menu options at the same time, such as different meal deals, or add-on extras, like sides and dressings.
Also, don’t forget that Digital Signage screens can be used for in-depth advertising features. Why not create additional promotional imagery and/or videos about new dishes, as well as specialist vegan or limited time seasonal menus, that you can pre-schedule and cycle through at the most relevant times.
Advanced CMS editing features allow you to pre-schedule the start and end times of your advertising content, so that it never over-runs beyond any promotion’s relevant time-frame.
3/ Improve order accuracy
With interactive Digital Signage, customers can place their orders directly through the display. This can help to reduce errors and improve the efficiency of the ordering process, leading to increased customer satisfaction and loyalty.
Self-service touch-screen kiosk solutions are ideal for maximising efficiency and speed of service. Consider investing in a CMS platform that offers a Kiosk Mode to ensure an intuitive, fast and highly responsive interactive experience.
4/ Save time
Another way Digital Signage can support your business is by enabling customers to plan their visit and avoid long lines by displaying real-time wait times. It can also be used to reduce the need for face-to-face interactions with staff, saving time for both customers and employees.
For those customers who do decide to queue, you can reduce perceived wait times by keeping them entertained through the display of news feeds and social media updates from integrated CMS services, such as Screenfeed and Seenspire.
To maximise the efficiency of pre-scheduled customer order pick-ups, Digital Signage can also help by displaying the relevant order number, once the food is ready for collection.
5/ Save money
Digital Signage is often more cost-effective than traditional signage, as it requires less maintenance and can be easily updated without the need for printing new materials. This can help to reduce overhead costs and improve profitability.
Easy to scale out and grow as your business evolves, cloud-based content management systems (CMS) offer one of the most cost-efficient solutions, requiring no investment in software licences, leases for hosting spaces, or bandwidth and installations. Everything is included in a monthly subscription, even on-going software updates and security checks.
6/ Enhance the dining experience
Self-service touch-screen Digital Signage can be used to create a more interactive and engaging dining experience. For example, it can be used to show video demonstrations of menu items or provide personalised recommendations based on previous orders. This can help to differentiate a QSR from its competitors and increase customer loyalty.
7/ Ensure flexibility
When powered by advanced cloud-based CMS platforms, Digital Signage is easy to update. Live content can be edited in near real-time, while CMS Menu Board templates will update automatically, whenever any changes are made to the Google Sheet from which the information is added.
8/ Enhance your brand image
Boost your QSR’s brand image by displaying consistent branding and messaging across all locations.
With features, such as Nested Playlists, all or specific parts of a playlist can be dropped into local franchisee content line-ups to deliver a centralised, approved and cohesive brand strategy to all your franchisee venues.
Digital Signage is playing a significant role in facilitating the growth of quick service restaurants. Its ability to attract new customers, increase sales, improve order accuracy, save time, and enhance the dining experience makes it an invaluable tool for QSRs looking to stay competitive in today’s market.
You must be logged in to post a comment.