Top ten Digital Signage trends

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Digital Signage is a rapidly evolving field, with new trends and technologies emerging all the time. Here are ten of the top Digital Signage trends that businesses should be aware of.

  1. Cloud-based solutions: One of the biggest trends in Digital Signage is the move towards cloud-based solutions. Cloud-based systems offer a range of benefits, including scalability, ease of use, and the ability to integrate with other systems and software. As more and more businesses adopt cloud-based Digital Signage solutions, it is likely that this trend will continue to grow. Cloud-based Digital Signage content management systems (CMS), such as Signagelive deliver enterprise-grade support, enabling you to create, manage and schedule content from absolutely anywhere to one, some or all your screens.
  2. Interactive content: Another trend in Digital Signage is the use of interactive content. By using touchscreens, motion sensors, and other interactive technologies, businesses can create engaging and immersive Digital Signage experiences that encourage customer interaction. This can be particularly effective in retail environments, where interactive content can be used to showcase products and encourage sales.
  3. Personalisation: Personalisation is another trend in Digital Signage, with businesses using technology to deliver customised content. Integrated CMS content management tools, such as Screenfeed Connect enable you to pull in and attractively integrate your own data, pictures and text into your designs from any connected source. This can help personalise your communications strategy by, for instance, facilitating the creation of content to introduce new employees, or to celebrate individual staff members’ work anniversaries. 
  4. Artificial intelligence: Artificial intelligence (AI) is another trend that is starting to impact the Digital Signage industry. By using AI, businesses can create more sophisticated and dynamic Digital Signage experiences, using technology to automatically manage and update content based on factors like location, time of day, and customer behaviour.
  5. Look out for CMS solutions that come integrated with vision AI platforms, such as MeldCX Viana. These platforms enable you to leverage anonymous customer analytics, so you can boost the relevancy of your content for target customer personas.
  6. Virtual and augmented reality: Virtual and augmented reality (VR and AR) are also starting to play a role in the Digital Signage industry. By using VR and AR technologies, businesses can create immersive and engaging Digital Signage experiences that allow customers to interact with and explore digital content in new and exciting ways.
  7. Outdoor displays: Another trend in Digital Signage is the use of outdoor displays. By using high-brightness displays and weather-resistant enclosures, businesses can create Digital Signage that is visible and effective even in outdoor environments. This can be particularly useful in environments like sports stadiums and public spaces, where outdoor Digital Signage can be used to provide real-time information and updates.
  8. Integration with other technologies: Digital Signage is also starting to integrate with other technologies, such as mobile devices and social media. By using technologies like beacons and QR codes, businesses can create Digital Signage experiences that are seamlessly integrated with other technologies, providing customers with a more consistent and seamless experience. CMS platforms now offer integrated social media apps and subscription-based infotainment services from which you can share pre-approved curated social media posts and feeds.
  9. Increased focus on sustainability: Sustainability is becoming increasingly important in the Digital Signage industry, with businesses looking for ways to reduce the environmental impact of their digital displays. This is leading to the development of more energy-efficient displays and the use of sustainable materials in Digital Signage hardware.
  10. Increased focus on content: As the Digital Signage industry evolves, there is an increasing focus on the content that is displayed on digital displays. Businesses are looking for ways to create more engaging and effective content, using a range of formats and technologies to deliver a more dynamic and immersive experience. The integration of CMS solutions, such as Signagelive with the latest BrightSign XD5 and CX5 devices means that you can now ensure the smooth, secure and ultra-fast delivery of show-stopping, high-resolution HTML5 and video content at scale. It is easier than ever before to manage, schedule and deliver the most ambitious 4K and/or 8K high-resolution campaigns, as well as data visualisation strategies.
  11. Increased use of analytics: Finally, Digital Signage is starting to make greater use of analytics, with businesses using data and analytics to better understand the impact of their Digital Signage and make informed decisions about content and strategy. This is leading to the development of more sophisticated analytics tools and the use of data to drive Digital Signage performance.

Consider investing in a CMS solution that can offer insightful playback analytics. Simply by checking these reports against your own sales data, you can measure, at a glance, the success of your Digital Signage content.  

In conclusion, the Digital Signage industry is experiencing a range of trends and developments.