Top ten digital signage trends
Digital signage is a rapidly evolving field, with new trends and technologies emerging all the time. Here are ten of the top digital signage trends that businesses should be aware of.
- Cloud-based solutions: One of the biggest trends in digital signage is the move towards cloud-based solutions. Cloud-based systems offer a range of benefits, including scalability, ease of use, and the ability to integrate with other systems and software. As more and more businesses adopt cloud-based digital signage solutions, it is likely that this trend will continue to grow.
Cloud-based digital signage content management systems (CMS), such as Signagelive deliver enterprise-grade support, enabling you to create, manage and schedule content from absolutely anywhere to one, some or all your screens.
- Interactive content: Another trend in digital signage is the use of interactive content. By using touchscreens, motion sensors, and other interactive technologies, businesses can create engaging and immersive digital signage experiences that encourage customer interaction. This can be particularly effective in retail environments, where interactive content can be used to showcase products and encourage sales.
- Personalisation: Personalisation is another trend in digital signage, with businesses using technology to deliver customised content.
Integrated CMS content management tools, such as Screenfeed Connect enable you to pull in and attractively integrate your own data, pictures and text into your designs from any connected source. This can help personalise your communications strategy by, for instance, facilitating the creation of content to introduce new employees, or to celebrate individual staff members’ work anniversaries.
- Artificial intelligence: Artificial intelligence (AI) is another trend that is starting to impact the digital signage industry. By using AI, businesses can create more sophisticated and dynamic digital signage experiences, using technology to automatically manage and update content based on factors like location, time of day, and customer behaviour.
Look out for CMS solutions that come integrated with vision AI platforms, such as MeldCX Viana. These platforms enable you to leverage anonymous customer analytics, so you can boost the relevancy of your content for target customer personas.
- Virtual and augmented reality: Virtual and augmented reality (VR and AR) are also starting to play a role in the digital signage industry. By using VR and AR technologies, businesses can create immersive and engaging digital signage experiences that allow customers to interact with and explore digital content in new and exciting ways.
