Company culture refers to the attitudes and behaviours of a company and its employees. It is evident in the way an organisation’s people interact with each other, the values they hold, and the decisions they make. Thebalancecareers.com
High employee turnovers, decreased productivity and a reduction in revenue are the inevitable outcomes when company cultures are weak and unsupported.
While leadership teams, backed by ambitious human resources departments, try to establish core company values and goals, the reality is that they often fail, lacking the reach and buy-in necessary to make any significant impact.
With Digital Signage, you have more opportunity to succeed. You can create the infrastructure you really need to support a meaningful and inclusive implementation, roll-out and communication of your company culture. Here’s how to do it.
Top 5 steps to change your company culture
1/ Define your company culture
Firstly, it’s important to build a clear vision of who you are as a company, what you want to achieve, and what values you reflect. This should be stress-tested in workshops at every level of the business.
Use your Digital Signage displays to brainstorm and securely review company ideas and data, including the compliance monitoring statistics with which your overall company ethos will need to align.
With Signagelive Secure Dashboards, you can securely display data dashboards on-screen from almost any business intelligence platform, including Microsoft Power BI, GROW and Sharepoint.
Digital Signage networks can also be used to invite participation from employees across all the organisation. Advertise focus groups to gain input, or if you’re looking for wider participation, create and display on-screen QR codes that employees can scan with their smart devices to access questionnaires and feedback forms.
2/ Immerse every department in your company culture
Immerse employees in the new work culture by clearly displaying the overall company goals and values on your workplace Digital Signage. You can boost engagement by delivering the messaging as dynamic content in the form of videos, or even, live key stakeholder addresses through platforms, such as YouTube LiveStream and IBM Cloud.
On every departmental floor, you can drill down on exactly how your company culture will impact day-to-day roles. By creating and broadcasting specific content for each department on your screens, you make the overall work culture personal to every individual employee.
You also remind mid-level managers, who manage teams, of their importance and responsibility – of how the company’s vision is directly linked and dependent on team goals and key performance indicators (KPIs).
3/ Broadcast what success looks like.
As part of your regular cycle of Digital Signage content, don’t forget to broadcast real-life examples of how your company culture is being brought to life by staff members at every level of the organisation. It’s important to show your work culture in action, and crucially, that it can and will lead to the company’s success.
Showing what’s possible will be the ultimate motivating factor for employees. So, on a loop, create and display a collection of short videos that show how your values, best practices, and team structures are enabling staff to win more sales, streamline workloads and move the company forward.
4/ Reward participating employees.
It’s important to recognise the efforts made by staff to imbibe and reflect your work culture. You can do this by using your Digital Signage displays to broadcast staff leader boards that reveal who in the team is most successfully adopting new work practices and ways of working.
With multi-zone Digital Signage templates, you can also simultaneously feature company social media “shout-outs” to reward and congratulate these top performers.
As part of any positive work culture, there should also be numerous schemes to support the mental well-being of your staff, and to keep them motivated. Consider sharing schemes on your Digital Signage network to raise awareness, and create regular opportunities for team building, feedback and training.
Digital Signage displays can be used to deliver everything from team invitations to company events to live training sessions across multiple office locations.
Interactive displays when used with apps and remote controls to trigger content are ideal for engaging employees. You could, for example, create interactive employee induction experiences, in which on demand messaging can be used to trigger additional educational content to the screen.
5/ Promote your work culture outside the company
Once your work culture starts to resonate with employees and take hold, it’s important to promote it beyond your organisation. It will be key to attracting talent, and marketing your business to the best partners. Equally important, it will enable you to engage with the next generation of corpsumers – that is consumers, who consider the values and reputation of a company to be as important as the products and services they sell.
Create immersive viewing experiences with video walls and Digital Signage in the foyers and reception areas of your offices and showrooms, so that visitors are instantly drawn into the world of your company culture the moment they set foot into your buildings.
To gain more visibility, consider offering your company videos for the Digital Signage networks and general digital communications strategies of partner brands, as well as business communities, and university career fairs.
Building – and growing a successful company culture isn’t the job of any CEO or board of directors alone. While they can plant the seed, a company culture can only take root if it is supported and nurtured by everyone in the organisation. This takes the development of a careful communications strategy, and ideally, for maximum effect, a supporting Digital Signage infrastructure through which it can reach – and engage employees.
To discover more about the future growth of Digital Signage in the corporate workspace, take a look at our article here.
You must be logged in to post a comment.