Highly versatile, Digital Signage can be used flexibly in almost any industry application, from retail and hospitality to corporate and commuter environments.
A solution that’s made up of Digital Signage screens and/or a media player and compatible Digital Signage software, it’s surprisingly cost-effective and easy to set up.
With Digital Signage content management software, you have access to a whole host of free-to-use and subscription-based content creation tools, as well as advanced scheduling capabilities, which enable you to pre-schedule, or instantly publish content from anywhere.
Digital Signage retail
Digital Signage can be used to great effect everywhere from shopping malls and super-chains to small independent High Street stores.
If you work in retail, you can help shoppers navigate their way around multi-floor department stores with wayfinding Digital Signage kiosk solutions, and drive more foot traffic in-store with shop front high brightness Digital Signage screens.
Content management software from Digital Signage suppliers also offer platforms to help deliver a brick-and-mortar customer experience that’s as convenient and compelling as online shopping.
You can, for instance, create interactive showcases, which trigger more product information to the screen any time customers lift and interact with a particular item on display.
Other Digital Signage solutions enable you to bring brands and products to life with deeply immersive retail experiences. You can set the right ambience for a particular brand by, for example, using Signagelive Real Time Events (RTEs) to change the store lighting and background music to suit what’s displayed on-screen.
Hospitality signage
If you work in hospitality in cafes, bars or restaurants, you can use menu displays to help minimise on-going operational costs, as well as save time and improve the customer experience. Eliminating the hassle and expense of printed menus, digital menus can be updated in seconds, either on-site or remotely, and as often as required.
Digital Signage content apps, like Menu Boards automatically pull menu items, descriptions and pricing from a designated Google sheet to keep whichever of the menu template boards you choose updated.
Digital Signage kiosk solutions
For quick service restaurants (QSRs), touch-screen Digital Signage kiosk solutions can also help you to slash waiting times, and boost the number of add-on orders.
With just a few touch interactions, orders can be placed in seconds, while additional menu levers prompt customers to customise and add more items to their orders.
Corporate sector
With Digital Signage systems, you’re also able to improve the operation and productivity of your workplace. You can display everything from regularly updated health and safety information to employee notices and event news.
More than this, you can use display signage screens to immerse employees in your brand and corporate identity by bringing mission statements and values from unread pamphlets and emails to life on the big screen.
Back-office operations
Digital Signage isn’t just effective as a customer-facing resource; it’s also a valuable tool that can help you drive back-office operations.
Many customer-facing businesses are doubling up on the use of their Digital Signage screens, utilising them as public Digital Signage, and for staff training after opening hours. With just a handful of experienced staff members, they’re able to on-board new starters across multiple office locations in real-time through live streamed training sessions.
Hotel industry
If you’re managing the hotel customer experience, you can use Digital Signage systems to transform every area of your premises from the foyer, lobby and bar to the conference centre.
A well-placed Digital Signage video wall in your foyer gives any hotel the wow factor, while self-check-in Digital Signage kiosks ensure a smooth customer experience from the moment guests arrive.
Digital Signage advertising in the lobby and bar offers another way to boost your revenue streams, bringing news of Happy Hour special offers, events and stand-out dishes straight to the big screen for maximum impact.
And with meeting room signage, that clearly signposts the availability of rooms on the outside of conference room doors, you’re also able to relieve some of the pressure on your front desk staff and free up more of their time.
Health sector
Digital Signage screens are just as transformative for the health sector, helping to streamline staff workloads as well as improve the overall patient experience.
You can, for example, cut down queues at reception desks in doctor’s surgeries and hospitals by enabling patients to check in for appointments quickly and efficiently using a Digital Signage kiosk.
With the on-screen display of infotainment, you’re also able to inform patients about various services, and the latest health advice while they wait for their appointments.
Bedside Digital Signage lets you take personalised patient care to the next level by, for instance, enabling you to display videos and content to inform and advise patients about how to deal with their health issues.
With Digital Signage apps like ArtPlayer, you can go one step further and offer greater support for the patient’s mental health by displaying artwork, which according to studies, helps alleviate stress and anxiety.
Education sector
Digital Signage systems can also help you to boost collaboration and learning outcomes in universities, colleges and schools. Multi-zone digital bulletin boards, which are now so integral to campus life, are easy to create, requiring no training or expertise.
Anyone can design, for example, eye-catching notification posts with apps like Noticeboard, and share important updates from your website with Web page.
Big screens and Digital Signage video wall solutions
With big screens and Digital Signage video walls, you’re also able to maximise the impact of your classes by immersing students in the educational experience, and inspiring them with the showcase of exemplary work by their peers.
Digital Signage touch screen solution
If at least one of your screens is a Digital Signage touch screen, you can do even more by using it to help boost group interactions and facilitate ideation, as well as problem-solving.
Transport industry
The smooth running of commuter stations and airports as well as the quality of the customer experience now often hinge on the Digital Signage systems that are in place.
Digital Signage outdoor displays in train stations, as well as Digital Signage boards in airports support the display of up-to-the-minute, real-time travel data, as well as weather warnings, and other emergency notifications.
With additional digital advertising screens, anyone managing the operations of commuter stations and airports can also help to maximise revenue streams. You don’t need any advertising expertise to do this.
Digital Signage software solutions like Signagelive offer numerous Digital Signage apps for programmatic advertising, which make it easy to find and manage third party advertising partnerships.
The use cases for Digital Signage are limitless. You can use Digital Signage for almost anything, whether that’s to advertise, strengthen brand recall, and maximise visitor engagement, or drive more effective corporate communication and information-sharing strategies.
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