Improve the odds of your betting shops with digital signage


Digital signage is changing the way that betting shops operate, offering a range of benefits and new technologies that are helping these establishments to reach new audiences and offer enhanced experiences to their customers.

One of the key benefits of digital signage is its ability to provide real-time, up-to-date information and messaging to customers.

Whether it’s highlighting the latest odds and betting opportunities, promoting new games and attractions, or simply providing a visual distraction from the fast-paced environment of the betting shop, digital signage can be used to capture customers’ attention and engage them in new ways.

Cloud-based content management systems (CMS) enable you to display up-to-the-minute content on as many screens as you need. 

You can edit live content and maximise engagement through the use of split screen formats that enable you to preview, for instance, games on which you can bet, alongside betting odds. 

During sports match intervals, you can also advertise your on-site food and beverages, while sharing curated social media updates via integrated CMS platforms like Screenfeed and Seenspire.

Additionally, with CMS Triggers, in near real-time, you can automatically display elaborate jackpot celebration animations to congratulate winners and motivate others to place further bets.

For more promotional content, you could also share testimonials and quotes from the latest winners.

Content is easy to create, with many CMS platforms offering upwards of 500+ content creation tools for users of all design abilities. 

With integrated CMS tools, like Screenfeed Connect, you can design content using your own data. You won’t need any coding experience to do so and can create content with everything from positive statistics about how many jackpot winners you have paid out to customer reviews. Simply add data from any file you connect to Screenfeed Connect.

To create a sense of urgency and encourage customers to place bets, then and there, you’re also able to make use of the free of charge CMS countdown timers. Such tools enable you, for instance, to countdown the time remaining before you’re no longer able to place a bet on a live sports match.


The most effective enterprise-grade content management systems (CMS), ensure you can remotely create, update and schedule content, as well as centralise content management. They enable you to securely assign various levels of content responsibilities to staff, while still retaining control over what’s published, thanks to features like the Approval function.

Another important advantage of digital signage is its versatility. It can be used to create dynamic, interactive displays that are customised to meet the unique needs of each betting shop, offering real-time information and messaging that is relevant to each customer. Whether it’s through the use of touchscreens, motion sensors, or other interactive technologies, digital signage can create immersive, engaging experiences that can help to increase customer loyalty and engagement.

With integrated CMS tools, like vision AI platform, MeldCX Viana, you can use anonymous customer analytics, so that the content automatically updates to suit individual target customers.

For instance, AI-enabled cameras could be trained to detect customers, who wear specific football team shirts. Anytime these customers are spotted, your CMS could be set to update the on-screen content to highlight the betting odds for the next relevant team game.

Cameras can even be trained to pick up sentiment, so, less animated customers could be shown, for instance, free bet offers to keep them engaged.

CMS solutions like Signagelive’s Real Time Events also offer simplified external device control to help boost the on-screen messaging and create exactly the right in-store environment. You can schedule commands for nearby connected devices to perform pre-selected functions at any stage of the on-screen content sequence. So, for instance, as a highly anticipated sports game is about to start, you could dim the store’s smart lights, and ramp up the volume of your Smart TVs, while projecting team colours on your in-store walls.

For betting shop owners, digital signage can also help to streamline operations, providing real-time updates and insights into customer behaviour, and allowing them to make informed decisions about promotions, marketing campaigns, and other business initiatives. With the ability to track metrics such as customer engagement, conversion rates, and overall satisfaction, digital signage can help owners to optimise their business strategies, improve customer experiences, and drive revenue growth.

You can use a combination of metrics from both your CMS and integrated CMS platforms, like MeldCX Viana to measure the impact of your on-screen content, and then, in turn, boost the relevancy of your campaigns. Offering a detailed analysis, such combined analytics enable you to find out everything from the age and gender of the viewer to what they are watching, when and for how long.

Cloud-based digital signage screens and the content management systems that power them aren’t costly to invest in or set up. In fact, however big your business grows, CMS platforms will give you everything you need in an affordable monthly subscription, including software updates and security checks. You won’t have to budget for any additional software bandwidth, installation or maintenance and security costs.

Look out for content management systems from ISO-27001-certified CMS providers. They offer some of the most secure solutions, having been independently proven to be able to handle and protect large volumes of data.

Ultimately, the impact of digital signage on betting shops is significant, offering a range of benefits and new technologies that are helping these establishments to reach new audiences and offer enhanced experiences to their customers. Whether it’s through the use of dynamic displays, interactive technologies, or real-time analytics and insights, digital signage is helping betting shop owners to create a more engaging, personalised experience for their customers, driving increased revenue and customer loyalty in the process.