Signagelive digital signage enhances the customer experience at Clip ‘n Climb



Clip ’n Climb is a brand new indoor climbing centre and is based in Ipswich. It is the only purpose-built centre in the UK and is the largest of all the 215 Clip ‘n Climb centres in the world. It has been carefully designed to ensure that everyone can be a part of the experience and have fun!

Hughes Smart, the integrator for this project, realised immediately the potential of what could be delivered, with multiple screens dotted around in various areas being the key. Options to have multiple screens joined together in video walls, along with a method to easily distribute HD Content over the network of screens were being considered.

Opportunity for Digital Signage 

Tell us a little about how you are using Signagelive?  

We use Signagelive throughout our Clip ‘n Climb centre to engage our customers. Our screens in our upstairs café area are used predominantly for paid external advertising and internal advertising of our own products.

Our screens downstairs are used for more functional purposes. Our reception screen plays promo videos to excite everyone on arrival, our briefing room plays a safety video when activated by a trigger, and our climbing arena screen promotes customer achievements such as fastest climbs etc.


Key project requirements 

There are other SaaS-based digital signage options out there, why did you choose Signagelive? 

We were introduced by the Hughes commercial team who installed our TV screens.

What were the reasons for implementing a digital signage network? 

The purpose of Clip ‘n Climb Ipswich is to engage people with incredible climbing facilities, so it was imperative that we had equally engaging signage and content playing throughout.

How were these objectives being met previously? 

We are a brand new business so Signagelive is our first and only provider.

How did you build a business case internally for Signagelive? 

We met initially with the Hughes commercial team, they explained about their partnership with Signagelive, and it seemed a natural fit for our business.


The Solution 

What is the best thing about Signagelive, in your opinion? 

Reliable and helpful account managers.

What is your favourite feature? 

The flexibility in which you can publish content remotely and edit playlists. The ‘trigger’ button features are also very useful.

Did you face any challenges during any part of your project implementation? How were these resolved?

Understanding how to set up each screen, but the team were very helpful and explained through the process again.


Key benefits  

What advantages does Signagelive offer?

Never having to worry about signage – so easy to use. You can do everything remotely too if required.

Evidence of Success

How has business improved since using Signagelive?

From a monetary perspective, it is too early to tell, but from an engagement perspective, Signagelive has made a huge difference to the atmosphere of the centre.

We have been extremely impressed with the service and capabilities of Signagelive. As a brand new business, the software has given us one less thing to worry about, and it has saved us so much time.

Josh Davey, Director, Clip ‘n Climb Ipswich

After being brought on board with the project by Hughes Trade and the initial meetings with them, the client and myself on behalf of Hughes Smart, it became very clear that a signage solution in both hardware and software was going to be required.  After getting in contact with Signagelive training via webinars was provided to get a clear understanding of what is possible. Excellent guidance was given throughout the project by all involved from Signagelive, ultimately providing a professional and easy to manage solution for the end user. I have since worked on other projects that have included the functionality provided by Signagelive.

Nick Cooper, Hughes Smart, Smart Technology Integrator 

When Hughes Trade first approached us with this project, I was really excited to be able to support them. This was our first opportunity with Hughes and am very pleased with the way this has been delivered. The success of this project proved how our dedicated channel approach allows us to support reseller partners and their end customers.

Warren Bremner, Business & Channel Development Manager, Signagelive