Vodafone Hutchison Australia implements Samsung Smart Signage Platform powered by Signagelive
Signagelive’s cloud-based technology offers significantly reduced installation, operational and energy costs compared to conventional digital signage solutions
FUJIFILM Australia Pty Ltd, has partnered with Signagelive, specialists in cloud-based digital signage software, to provide a nation-wide digital signage network to Vodafone Hutchison Australia as part of an expensive expansion programme by the MNO to increase its market share.
The digital signage network is based on the Samsung Smart Signage Platform (SSSP) and comprises more than 948 displays to date with a further screens expected to be installed during 2016.
FUJIFILM Australia are experts in designing, installing and supporting digital retail networks, across high footfall sectors including retail, telco, government, commercial, and real estate verticals.
The driving business case for Vodafone was to reduce its dependency and cost of printed point of sale material for promotional activities and move to a digital alternative to enhance brand awareness and provide a more engaging experience for consumers. Digital signage offers significant advantages over printed advertising, including time to market, its engaging and better TCO.
The company went out to tender for the procurement of a countrywide digital signage network and FUJIFILM Australia was selected due to its experience in retail digital networks. Signagelive was selected as the preferred digital signage platform provider because of its reputation in the market, ranking in the top five digital signage providers globally, and because of its feature rich and user friendly cloud based capabilities.
The Samsung Smart Signage Platform, powered by Signagelive has provided Vodafone with a centralised facility to run and manage a countrywide digital signage network. Using Signagelive’s intuitive digital signage platform, content can be created, scheduled and managed on a local, regional or national basis, depending on requirements.
“This is our biggest Samsung SSSP installation by far”, comments Jason Cremins, CEO and owner of Signagelive. “By integrating our SoC software into the FujiVISION brand, Fujifilm has eliminated the need for onsite media players and has been able to cost effectively roll out a digital signage network that can be managed locally, centrally or remotely using any device.”
“We are delighted to have integrated Signagelive as the core software component within our digital signage solution. This innovative software allows for a range of dynamic executions, empowering customers to manage their own content delivery on a targeted and timely basis, the operating infrastructure is also incredibly user friendly and simple to use.
Thank you to Signagelive for helping us drive innovation, and importantly, passing on real value to our customers.”
FUJIFILM Australia Pty Ltd