City Recital Hall in Sydney improves their customer experience with Signagelive powered digital signage solution


City Recital Hall produces, presents and hosts a rich and diverse program of concerts and events. They embrace all genres and art forms from chamber orchestras to opera, contemporary ensembles to bands, talks and debates, to festival events.

City Recital Hall was officially opened on 30 October 1999. It was the first purpose-built music venue to be established in Sydney since the Sydney Opera House in 1973 with a 1238 seat auditorium.

City Recital Hall Limited was established as a not-for-profit company in 2015 to produce, promote, present and facilitate a vibrant, enterprising, diverse and inclusive program of concerts and events each year.


Tell us a little about how you are using Signagelive?  

City Recital Hall had an existing deployment of screens within their Foyers which were primarily used to show a live feed of the stage (9 screens in total).

They now utilise the same screens with a Media Player, to display a variety of content such as Show Details, Advertisements, Venue Information,  Sponsored events, while still maintaining the option to display the Live Stage Feed.

City Recital Hall has added an additional 5 Screens to their Box Office and Entry Foyer, dedicated to Marketing upcoming events.

City Recital Hall is also looking to expand even further in the near future.


Key project requirements and challenges

What were the reasons for implementing a digital signage network?

Ability to utilise existing screens for an added customer experience for our patrons, as well as our sponsors to advertise future events.

To be able to schedule different content across different screens throughout the venue.

How were these objectives being met previously?

Whenever we had hirers wishing to promote sponsor or marketing content, we had to hire a casual tech to come in with a ladder and insert a USB to each screen we wished to use.

When we had print poster boxes we also spent a lot of time rotating posters around.

How did you build a business case internally for Signagelive?

  • The Return on Investment vs how we were doing things previously
  • Saving time via the CMS features, as well as the ability to show more meaningful and attractive content, rather than a static poster

Did you face any challenges during any part of your project implementation? How were these resolved?

No major hurdles that come to mind. Our System Integrator (Universal Tech Solutions), along with Signagelive Support, have always been on-hand to assist with any of our queries.

Learning the best process internally for scheduling and creating playlists took a bit of time to get right but that was more us learning the best ways to use Signagelive to our benefit.


Innovation in action

There are other SaaS based digital signage options out there, why did you choose Signagelive?

  • Platform Features
  • Hardware Options (flexibility of choice)
  • Scalability
  • Cost

The Solution

What is the best thing about Signagelive, in your opinion?

  • Scheduling features
  • Adobe Creative Cloud Integration.
  • Scalability
  • Also the ability to segment the published content on a granular level, without the need to create, or maintain, multiple playlists

What is your favourite feature?

Adobe Creative Cloud. Exporting directly from Adobe into the Signagelive Asset Library.

Clicking one button to change from marketing content to stage feed and back rather than needing to schedule four changes for each performance.

Editing an existing playlist rather than re-creating a new one every time.


Key benefits

What advantages does Signagelive offer?

Scheduling custom playlists at one time for a range of future events.

Can send different content to different screens across the venue at different times. Allows for greater use from hirers.

Being able to have one set playlist that can be added to and edited before scheduling rather than needing to build a new playlist each time.

Having a Signagelive Business Manager (Nick) so open and willing to help us utilise Signagelive to the best of our ability. Also having Nick on hand to sort out issues (even on evenings and weekends!) has been a huge asset as we work through this new system.

Evidence of success

How has business improved since using Signagelive?

  • Better customer experience for hirers – they see the venue moving into the future
  • Audiences are newly engaged with the content we are showing on our posters screens and are more likely to stop and look

Signagelive has taken our venue marketing to the next level. We can now present content that matches the expectations of our hirers and gives our audiences something far more interesting to experience during their time at our venue.

Cynthia Crespo, Marketing Manager, City Recital Hall

We are really pleased to have City Recital Hall, a premium performing arts venue in Sydney, using Signagelive to deliver content to their digital screens. To be a successful venue, it is important to engage the audiences during events and concerts. This is a good example of how our platform can be used to control the displays to show a variety of different event information on different screens. Moving forward, we hope to continually work with City Recital Hall’s marketing team to explore how some of our advanced features can be applied to further improve audiences’ experiences – cementing City Recital Hall as a premium performing arts venue in Australia.

Andrew Lee, Director of Sales, Signagelive APAC

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