All Digital Advertising At London’s Newest Mall

London’s newest shopping destination, One New Change, opened on 28th October 2010 with over 60 stores, cafés and restaurants spread over three floors and like Westfield London, the centre is a purely digital media advertising site where brands and retailers can use digital media to communicate with customers through their retail journey.

Pat Holbrough, Managing Director and Owner of 10 Squared Ltd. told us “we designed the screen network in conjunction with the architects”.

The screen network comprises 10 x 65” high impact digital posters, strategically located by the centre’s scenic lifts that offer visitors stunning views of St Paul’s.

The screens, managed currently by Screen communication specialists Ivista promote One New Change branding, customer information, events, national and regional advertising and are key for targeting visitors to this seven day a week social destination.

Angela Coleman, Director of Ivista told us “The aim was to create an eye-catching display that complements and reflects One New Change’s premium brand values. We are delighted to be working with One New Change on this exciting, high profile site that is set to change the City to a seven day a week destination. Using the flexibility of digital screens we are able to continually refresh content to target the different audiences and enhance the consumer experience”.

Alongside the digital posters, the centre also benefits from screens inside the lift cars and in waiting areas promoting key trading hours and customer information and also provides targeted advertising opportunities for regional and local businesses to engage with local audiences.

10 Squared built and installed all the kit, installed and commissioned the software which is Signagelive and provide all of the maintenance.

Jason Cremins, Signagelive told us exclusively “This is yet another iconic and prestigious win for Signagelive and we are delighted to work with Pat and the team at 10 Squared to deliver an optimised digital signage solution for One New Change”.

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