YESSS Electrical engage with customers using Signagelive powered digital signage network

 

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Introduction

YESSS are the UK’s fastest growing Electrical Wholesaler. Having only opened in December 2012, YESSS Electrical has grown to over 100 branches nationwide. Located in London, Sheffield, Leeds, Nottingham and even the Channel Islands. Over the next five years that number aims to increase to 250 UK branches.

Tell us a little about how you are using Signagelive?

We use Signagelive to push video content to over 100 of our branches.

There are other SaaS based digital signage options out there, why did you choose Signagelive?

We tried other solutions before Signagelive but hardware software compatibility always let them down. Signagelive is much more robust.

What were the reasons for implementing a digital signage network?

Initially we needed a system that would allow us to get our promotional offers to be displayed in branches as quickly as possible and at the same time reduce our printing costs incurred by traditional printed PoS.

How were these objectives being met previously?

All previous PoS was historically large volumes of printed flyers, posters and roller banners.

How did you build a business case internally for Signagelive?

Potential cost reductions and creating a focal point of where the screens were displayed (directly behind our counters at customer eye level) all helped to support the need for this technology.

What is the best thing about Signagelive, in your opinion?

Signagelive Content Management System makes it really easy to upload content and distribute to multiple sites with very little problems.

Branch counter photo

 

What is your favourite feature?

Recent move away from Flash with new HTML5 version has helped to speed up the user interface side.

Did you face any challenges during any part of your project implementation? How were these resolved?

Various sites initially had extremely slow internet which made implementation tough.

How has business improved since using Signagelive?

Promotional offers always displayed in perfect position within each of our branches ensuring offers aren’t missed by our customers.

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What advantages does Signagelive offer?

Being able to login to Signagelive on a web browser anywhere and add content is a massive advantage.

The tag system, although still room for improvement does offer a very user friendly way of managing content for unique sites where content might differ. e.g price variations on product promos outside of mainland UK.

Jon Derbyshire – Marketing Manager – YESSS Electrical

Since using Signagelive we’ve never needed to look at any other system, as it comfortably handles everything we throw at it.

In addition, online support is always fantastic and the platform’s roadmap of new features shows the potential to be the best of it’s kind.

Aferdita Qesku – Director of Sales – Signagelive

The YESSS Electrical project is a prime example of how we as a company met the customer’s needs 3 years ago and continue to do so, with for instance the release of multiple tags for media assets. I remember sitting at the customer meeting with the solution partner (JBrand) and getting an understanding of what they wished to achieve and where their other offering was failing to provide what was needed.

It is important to us as a company that our customers drive our technology forward with their requirements of real life scenarios. Coupled with our excellent support infrastructure, continuous updates and the hardware agnostic approach we take, it makes Signagelive not just a robust solution, but also one which is scalable and flexible enough for years to come, and can be applicable to many customers.

View and download case study PDF

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