Signagelive appoints new General Manager, Frank Larsen, to drive European growth

Frank Larsen image

Signagelive announced today plans to accelerate its rapid growth trajectory in Europe with the appointment of influential industry veteran and respected senior executive, Frank Larsen. The new role will see Larsen assume responsibility for sales and business development in all territories in the region, excluding the UK and Ireland.

In a digital signage career that has spanned nearly three decades, the recent Executive MBA graduate brings a wealth of experience, having held high-profile senior management and board-level positions for multiple global software solutions companies. 

“This is a challenge I really look forward to taking on,” said Larsen. “To join one of the top global software solutions companies at such an exciting time, when the industry has undergone incredible transformation and expansion, is a great privilege.” 

“Under the leadership of CEO Jason Cremins, a respected and trusted industry leader, Signagelive has built up an unmatched proven track record of success over the course of its long twenty-five-year history. It’s a company I can feel proud to be part of, and for which I believe that, given the scope and flexibility of this role, I can make a real difference.” 

“Signagelive is”, Larsen continued, “already immensely successful in the UK, and Ireland, as well as the US and Asia, but in Europe, there is considerable opportunity for exponential growth., which I intend to unlock. While the markets within mainland Europe are diverse, Signagelive has the breadth of cutting-edge and enterprise-grade functionality required to fulfil the full spectrum of market needs.”

The emerging eco-consciousness of the digital signage industry is also, according to Larsen, another reason why Signagelive has such potential: “The transition to greener digital signage is something about which I’m both personally and professionally passionate. With Signagelive, screens can be used for virtually any digital communications, making this cloud-based platform a future-proof solution that’s set to add value to the increasingly mandatory sustainable development goals of companies.”

Already in the process of being on-boarded from where he will be based in Copenhagen, Denmark, Larsen is, according to Jason Cremins, Signagelive Chief Executive Officer, the ideal candidate for this important leadership role:

“I have known Frank for many years, as we got to know each other during his time in the digital signage industry. I have always been impressed by Frank’s calm, friendly and incredibly knowledgeable approach to building business and relationships. We had kept in touch and discussed the opportunity to work together when he completed his MBA.

As we look to take the next step in our global growth, I am delighted that Frank will be leading our expansion in mainland Europe and the wider EMEA region.“

Jason Cremins – CEO