How to optimise the energy efficiency of your digital signage


Digital signage efficiency matters now more than ever before. With both Spain and Germany  having implemented energy-saving digital signage restrictions, the issue is in sharp focus, forcing everyone in the industry to re-evaluate what more can be done to minimise energy consumption.

Digital signage is already relatively sustainable, reducing carbon emissions by eliminating the regular use of paper, ink, paint and chemicals for physical signs.

However, there’s a lot more that digital signage operators and users can do to make their networks greener.

LED signage

If you’re using LED signage, you’re already on the right track. LED signage displays consume up to 50-70% less electricity than their traditional halogen, fluorescent and incandescent counterparts, and can offer much longer lifetimes of 50,000 – 100, 000 hours, making them ideal for continuous 24/7 operation. 

What’s more, they’re much less likely than projectors to over-heat, or to suffer from image burn in, which ensures that they’re a more sustainable and cost-efficient investment.

The latest LED screens build on this efficiency, coming with a whole host of additional energy-saving features.

1/ Choose LED SoC displays with smart brightness settings

While you can manually adjust the brightness settings of your LED signage to save energy, the new generation of displays will actually take care of this for you. Look out for System-on-Chip displays with smart energy-saving features that automatically adjust the brightness of the screen to suit the ambient lighting.