Signagelive Going Green to reduce our carbon footprint

Remote Media have just committed to join the POPAI Green Project in a corporate effort to reduce our carbon footprint on the anet.

POPAI UK & Ireland is committed to promoting environmental best practices within the retail marketing industry, helping retailers, brands and suppliers alike formulate strategies for reducing their environmental impact throughout the entire P-O-P lifecycle.

Worldwide we are aware that sustainability is an emerging issue with the pressure on resources having a profound effect on the way our members approach their businesses. It has a great impact on the way they source materials, develop manufacturing and packaging processes and deliver their products. This initiative marks a starting point for our industry to assist us in developing responses to this important issue jointly with our members.

The initiative will provide industry decision-makers with insight and strategies to improve their environmental performance to meet the consumer demand for more environmentally responsible products. It is also a good opportunity for business innovation and better design to use recyclable materials, less resources and lower costs resulting in a more competitive solution.

A sustainable point of purchase display will be defined as one that can be produced, distributed, used and recovered with the minimum of environmental impact.

Posted by Kevin Goldsmith