BlueStar VARTECH Berlin : a great success for Signagelive

The Signagelive team has just returned from Berlin where we exhibited and took part in the workshops at the BlueStar VARTECH event.

This is the first time Signagelive has participated at a VARTECH and we were blown away by the professionalism and enthusiasm of all of the BlueStar team we met. BlueStar really do know how to put on a reseller event and with 600+ attendees, it is clear that in the four years since BlueStar established a presence in Europe, they have created a tremendous reseller following.

The itinerary for the event ran like clockwork, from the initial Keynote speech by BlueStar President and CEO Steve Kuntz, to the closing awards to resellers.

From a Signagelive perspective, it was great to immerse ourselves in the BlueStar ‘can do’ culture, where they genuinely listen to their resellers (known as VARETECH’ers for the two days) and support them by providing solutions to help them grow their business. Solutions that include creative financing options to overcome bank lending difficulties for large scale projects, through to ‘out of the box’ bundles where complimentary vendors products are brought together to create an easy to sell and install solution for resellers and their customers.

It was great to spend time with BlueStar’s VARs and listen to their needs from a digital signage solution. Taking onboard their comments, it was rewarding to be able to show them how Signagelive can meet and surpass their objectives and as a result of the demo, their enthusiasm to sign-up as a Signagelive reseller.

With offices across Europe, combined with those across the Americas, BlueStar are truly a global solutions distributor and a company we are very proud to work with going forward.