This is a 1-line sentence that’s clear and simple. Something around the 10-second mark should be perfect for a situation like this.
Maximum and minimums
You should consider a minimum time for a piece of content to appear on your screen. For example, if your content happens to be an image with no text, it should still appear for a minimum of 10 seconds to allow viewers time to ingest the content. Anything faster than 10 seconds can start looking too fast-paced.
On the other hand, There are some content items that should have absolutely no maximum at all.
A few examples of content that could (or maybe even SHOULD) appear on your screen at ALL TIMES and should never swap to display other content are
- If you’re using your screen for digital menus, removing the menu from the screen is going to be frustrating for any user who’s looking to choose their menu item.
- If you’re opting to display a clock on your signage (say for corporate communications) then you shouldn’t remove the clock at any time. Viewers will become familiar with checking the time via this display (which increases your watch time). If you are looking to display a clock, consider adding this to a zone of a screen, rather than displaying this full-screen.
- Similarly to clocks, keeping weather on your screen can increase your content viewership, however, if you move it from the screen at any point, it will become far less powerful as a retention tool
There is such a thing as “too much content”
In some situations, it makes perfect sense to add a lot of information to your screen. If you’re looking to display a range of reports from PowerBI or if you’re looking to display safety reports for the day, this would be perfectly viable, however, be cautious not to OVERLOAD your digital signage with a full-page white paper. Too much text is going to be impossible to read at leisure. Remember, someone may notice your content 15-seconds into a 20-second loop. If there’s too much text there, they aren’t going to reach the end of that content.
Find ways to split your content into multiple bite-sized chunks. A good example of this is health and safety information.