Top ten benefits of using digital signage in retail environments


Digital signage in retail environments has numerous benefits that can help businesses improve customer experience, increase sales, and streamline operations. Here are some examples of how digital signage can be beneficial to retailers:

     1. Attracts attention: Digital signage is eye-catching and can be used to draw customers’ attention to promotions, sales, and new products.

     2. Enhances customer experience: Digital signage can be used to provide customers with information about products, services, and store locations, helping them to make informed decisions.

     3. Increases sales: Digital signage can be used to display targeted advertisements and promotions, which can help to increase sales by encouraging customers to make purchases.

Look out for content management systems that come integrated with free countdown timers to help you create a sense of urgency for limited-time-only offers. Integrated data analytics platforms, such as Vision AI solution, Meld CX Viana also enable you to optimise the relevancy of content for target customers.

     4. Improves store layout: Digital signage can be used to highlight different areas of the store, such as the clearance section or new arrivals, making it easier for customers to navigate and find what they are looking for.

     5. Streamlines operations: Digital signage can be used to display real-time information about inventory levels, allowing retailers to track and restock items more efficiently. 

Integrated CMS content management tools, like Screenfeed Connect make it easy to pull in and neatly integrate pricing and information from connected Google Sheets that itemise, in order of importance, products with the most stock availability. 

Helping staff to keep track of stock levels, the screen information automatically updates in real time every time a change is made to the relevant Google Sheets.