Signagelive incorporates Near Field Communications tags (NFC) and Beacon technology into its cloud-based digital signage platform

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Latest enhancements to Signagelive System on Chip (SoC) and HTML5 software facilitate contextual and responsive digital signage applications

Signagelive, global suppliers of a cloud-based digital signage platform, has incorporated Near Field Communications (NFC) tags and Beacon technology into its SoC (System on Chip) and HTML5 software, enabling its customers to take static smart signage networks into the interactive world. These latest enhancements will be launched at Integrated Systems Europe (ISE) taking place at the RAI, Amsterdam from 9-12 February. Signagelive can be found in Hall 8 on booth no 8-K318.

Signagelive will also be demonstrating its cloud-based digital signage platform on a number of partner booths, including Samsung and LG Electronics located in Halls 1 and 11 respectively.

At this year’s event the Signagelive booth will be laid out to replicate a selection of real world user cases for digital signage, including the retail market, to demonstrate how applications such as assistive Point of Sale (PoS) and triggered live TV can enhance the retail experience by encouraging interaction with displayed content.

Signagelive has recently collaborated with a UK-based design and creative agency (Mindbomb) to develop a bespoke digital signage solution for Yamaha Music with interactive functionality. By layering Mindbomb’s web service and Smartphone interface onto its core technology, Signagelive has provided Yamaha Music with a centralised facility to manage both its digital signage network and associated interactive applications.

Using Signagelive, contextual and responsive applications can be quickly and easily created in a cloud environment, eliminating the need for costly onsite servers and other hardware,  providing a single management interface for both standard and interactive digital signage applications.

Signagelive’s cloud-based software platform is written in HTML5 and provides full support for different content formats including static images, HD video, web pages, IPTV, multi-zoning for different media types, image layering, RSS feeds, portrait support and screen on and off control. It also comprises enterprise-grade management of SoC commercial panels, optional proof of content and delivery functionality for better network and campaign management.

“Interactive functionality provides retailers with an extremely powerful marketing tool,” comments Jason Cremins, CEO of Signagelive. “Using Smart Signage displays powered by Signagelive’s SoC software, well known high street brands can cost effectively take their digital signage networks to a new level by giving consumers the ability to interact with displayed content though assistive PoS applications, thus increasing brand loyalty and driving overall sales.”

Signagelive’s cloud-based technology platform has been deployed by a number of retailers in the US and EMEA, including Halfords, Superdrug, Maceys Convenience Store and Vodafone Retail.