Do’s and Don’ts for digital signage [+VIDEO]


Digital signage has been tried, tested and proven to boost engagement and revenue in any sector and application, but there are challenges.

Just because you have all the right hardware and software, it doesn’t automatically mean that your digital signage will be a success. 

It’s what you do with it that counts. So, to help you avoid common mistakes, and keep you on track, we’ve compiled a go-to list of dos and don’ts.

Top 15 do’s and don’ts for digital signage

1/ Do first consider what content you need and where

2/ Do think about viewing distances and lighting 

3/ Don’t forget the installation viewing angle

4/ Do ensure your screens are suitable for their environment

5/ Don’t cram the screen with text

6/ Don’t fill the entire screen with content

7/ Do use legible sized text and in contrasting colours

8/ Don’t miscalculate digital signage ratios and file sizes

9/ Do make the most of multimedia content 

10/ Do create time-appropriate content

11/ Don’t neglect the audio

12/ Don’t forget a call to action 

13/ Do have a detailed content management strategy

14/ Do adopt an “always-on” strategy

15/ Don’t stay stuck in the past