Managing an Enterprise Digital Signage Solution: Key Factors and Considerations

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Enterprise digital signage solutions are becoming increasingly popular as a way for businesses to improve their internal and external communications. These solutions allow organisations to easily create, manage, and distribute digital content across a network of screens, providing employees and customers with real-time information and updates.

However, implementing and managing an enterprise digital signage solution requires careful planning and consideration. In this article, we will explore some key factors to consider when managing an enterprise digital signage solution, including the human resources required, the need to research the right content management system (CMS), and the importance of choosing the right hardware.

Human Resources

One of the key considerations when implementing an enterprise digital signage solution is the human resources required to manage it. Depending on the size and complexity of your organisation, you may need to dedicate one or more individuals to the task of managing the digital signage system. These individuals should be knowledgeable about technology and have experience with content creation and management.

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In addition to dedicated personnel, it is important to involve other members of your organisation in the digital signage process. For example, marketing and communications teams can help create engaging content, while IT departments can help with technical support and maintenance. Involving different departments in the digital signage process can help ensure that the system is used effectively and that all stakeholders are on board.

Content Management System (CMS)

A crucial component of any enterprise digital signage solution is the CMS. This is the software that allows you to create, manage, and distribute digital content across your network of screens. Choosing the right CMS is essential for ensuring that your digital signage system is effective and user-friendly.

When researching CMS options, there are several key factors to consider. First, the CMS should be easy to use, with a user-friendly interface that allows non-technical users to create and manage content. Second, the CMS should be secure and scalable, able to handle large volumes of data and protect against potential security threats. Finally, the CMS should be flexible, allowing you to easily customise and update content as needed.

It is important to thoroughly research and evaluate different CMS options before making a decision. This may involve consulting with industry experts, reading reviews and comparing features, and even conducting a trial period to see how the CMS performs in your organisation.

Consider choosing a cloud-based CMS that can help simplify and centralise the content management process by enabling you to upload or pre-schedule content from anywhere. 

Voted as one of the leading digital signage CMS solutions by verified users on respected peer-to-peer review site, G2, Signagelive is a cloud-based platform that comes pre-packaged with a range of enterprise-grade functionality. This includes features, such as Granular User Permissions, which make it easy to assign various levels of content management responsibilities to staff, and In-built Tag Managers that allow players to be grouped together, so content can be sent by region.

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