Managing an Enterprise Digital Signage Solution: Key Factors and Considerations

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Enterprise digital signage solutions are becoming increasingly popular as a way for businesses to improve their internal and external communications. These solutions allow organisations to easily create, manage, and distribute digital content across a network of screens, providing employees and customers with real-time information and updates.

However, implementing and managing an enterprise digital signage solution requires careful planning and consideration. In this article, we will explore some key factors to consider when managing an enterprise digital signage solution, including the human resources required, the need to research the right content management system (CMS), and the importance of choosing the right hardware.

Human Resources

One of the key considerations when implementing an enterprise digital signage solution is the human resources required to manage it. Depending on the size and complexity of your organisation, you may need to dedicate one or more individuals to the task of managing the digital signage system. These individuals should be knowledgeable about technology and have experience with content creation and management.

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In addition to dedicated personnel, it is important to involve other members of your organisation in the digital signage process. For example, marketing and communications teams can help create engaging content, while IT departments can help with technical support and maintenance. Involving different departments in the digital signage process can help ensure that the system is used effectively and that all stakeholders are on board.

Content Management System (CMS)

A crucial component of any enterprise digital signage solution is the CMS. This is the software that allows you to create, manage, and distribute digital content across your network of screens. Choosing the right CMS is essential for ensuring that your digital signage system is effective and user-friendly.

When researching CMS options, there are several key factors to consider. First, the CMS should be easy to use, with a user-friendly interface that allows non-technical users to create and manage content. Second, the CMS should be secure and scalable, able to handle large volumes of data and protect against potential security threats. Finally, the CMS should be flexible, allowing you to easily customise and update content as needed.

It is important to thoroughly research and evaluate different CMS options before making a decision. This may involve consulting with industry experts, reading reviews and comparing features, and even conducting a trial period to see how the CMS performs in your organisation.

Consider choosing a cloud-based CMS that can help simplify and centralise the content management process by enabling you to upload or pre-schedule content from anywhere. 

Voted as one of the leading digital signage CMS solutions by verified users on respected peer-to-peer review site, G2, Signagelive is a cloud-based platform that comes pre-packaged with a range of enterprise-grade functionality. This includes features, such as Granular User Permissions, which make it easy to assign various levels of content management responsibilities to staff, and In-built Tag Managers that allow players to be grouped together, so content can be sent by region.

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To help securely deliver data at scale, Signagelive also offers industry-leading solutions, like Secure Dashboards and a dedicated Microsoft PowerBI app, which allow organisations to share dashboards from their preferred business intelligence platforms.

Hardware

In addition to the CMS, another important consideration when implementing an enterprise digital signage solution is the hardware. This includes the screens, media players, and other hardware components that make up the digital signage system.

When choosing hardware, it is important to consider the specific needs and requirements of your organisation. This may include factors such as the size and resolution of the screens, the type of media players, and the ability to easily control and manage the hardware.

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It is also important to consider the overall scalability of the hardware. As your organisation grows and changes, you may need to expand or update your digital signage system. Choosing hardware that is flexible and scalable can help ensure that your system can grow and evolve along with your organisation.

In addition to the factors discussed above, there are several other important considerations when implementing and managing an enterprise digital signage solution. In this expanded section, we will explore some of these additional considerations in greater detail.

Content Strategy

One important aspect of managing an enterprise digital signage solution is developing a content strategy. This involves planning and coordinating the content that will be displayed on the digital signage system, including the messages, images, and videos that will be shown.

A well-designed content strategy can help ensure that your digital signage system is effective and engaging. This may involve creating a schedule for content updates, coordinating with different departments and stakeholders to gather content, and using analytics to track the success of different pieces of content. 

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Some digital signage CMS platforms offer integrated data analytics platforms, which enable organisations to build on the relevancy of their content for target customers.

It is also important to consider the tone and style of the content that will be displayed on the digital signage system. This should be consistent with your organisation’s overall branding and messaging, and should be tailored to the specific audience that will be viewing the content.

Security and Compliance

Another important consideration when implementing an enterprise digital signage solution is security and compliance. Digital signage systems often involve the collection, storage, and distribution of sensitive information, such as personal data and financial information. As such, it is essential to ensure that your digital signage system is secure and compliant with relevant laws and regulations.

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To achieve this, you will need to implement appropriate security measures, such as encryption, authentication, and access controls. You may also need to conduct regular security audits and testing to identify and address any potential vulnerabilities.

In addition to security, it is also important to consider compliance with laws and regulations that may apply to your organisation and the digital signage system. This may include data protection laws, privacy regulations, and industry-specific standards. Ensuring compliance can help protect your organisation from potential legal and financial risks.

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Look out for ISO-27001-certified CMS companies that have been proven to be able to handle large volumes of data with the utmost security.

Training and Support

Another key factor to consider when implementing an enterprise digital signage solution is training and support. This involves providing the necessary education and resources to ensure that your digital signage system is used effectively and efficiently.

Training can help ensure that users have the knowledge and skills to use the digital signage system, as well as understand its capabilities and limitations. This may involve providing online tutorials, in-person workshops, and other educational resources.

In addition to training, it is also important to provide ongoing support to users of the digital signage system. This may include technical support, troubleshooting assistance, and other resources to help users resolve any issues or challenges that may arise. Providing this support can help ensure that your digital signage system is used effectively and efficiently.

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The most effective CMS solutions will offer rafts of online articles to help train and inform users, as well as round the clock 27/5 support

Evaluation and Continuous Improvement

Finally, it is important to regularly evaluate and monitor the performance of your enterprise digital signage solution. This can help identify any issues or challenges, and allow you to make necessary adjustments and improvements.

There are several different approaches to evaluating the performance of a digital signage system. This may include collecting feedback from users, analysing usage data and metrics, and conducting regular assessments and audits.

Using this information, you can identify areas for improvement and implement changes to enhance the effectiveness and efficiency of your digital signage system. This may involve updating the content strategy, implementing new security measures, or making changes to the hardware or CMS.

By regularly evaluating and improving your digital signage system, you can ensure that it continues to support the needs and goals of your organisation.

Conclusion

Implementing and managing an enterprise digital signage solution requires careful planning and consideration. By considering factors such as the human resources required, the right CMS, and the right hardware, as well as factors such as content strategy, security and compliance, training and support, and evaluation and continuous improvement, you can ensure that your digital signage system is effective.