#rwc2010 – Retail Week Conference 2010 Summary

Signagelive and Retail partners Imagesound sponsored the Retail Week Conference 2010 at Park Plaza Hotel, Victoria, London.

Retail Week Conference is THE event to attend for executives in the Retail sector and the topics and agenda for the conference are set by Retailers and not the organisers.

The two day event seen Retail leaders such as Charlie Mayfield, Chairman of John Lewis Partnership and Stuart Rose, Chairman of  M&S take to the stage and cover a range of topics from the economy through to the challenges facing Retail going forwards.

From a Digital Media in Retail perspective, a recurring theme across the two days was the importance of multi-channel strategy to retail ensuring consumers connect with products and brands through every possible ‘touch point’ from ‘iPhone to Interactive TV’  as one speaker said.

Another recurring topic was the need for retailers to differnitiate from competitors by providing exceptional service and ‘retail theatre’.

Whilst I was disappointed that digital signage, interactivity or in-store audio was not specifically covered during the two day event, the opportunity for our industry to meet retailers objectives in the coming years is exciting. Hopefully, next year one or two of the keynote speakers will be talking about how the use of digital media in-store has been instrumental in assisting them to deliver their multi-channel strategy.

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