Signagelive demonstrates the capabilities of its SoC and HTML5 software platform at second LG Commercial Display Roadshow on 20th July

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LG Display Roadshow

Signagelive’s SoC and HTML5 software facilitates a range of interactive digital signage applications for existing LG webOS users – find out how at the Westin St Francis, San Francisco

Signagelive, global suppliers of a cloud-based digital signage technology platform, is once again presenting its SoC and HTML5 software through a selection of real-world user scenarios at the second LG commercial Display Roadshow on the 20th July. The event is taking place at the prestigious Westin St Francis, 335 Powell Street, San Francisco from 09.00 – 13.30 or 12.00 – 16.30 and Signagelive is the only digital signage technology company invited to participate at the 2016 Roadshows.

Signagelive’s digital signage technology platform with integrated support for “Lift and Learn” and dynamic NFC technologies, will be powering the latest range of LG webOS displays directly over LAN, eliminating the need for external media players. Using Signagelive’s SoC software and intuitive content management platform (CMS), commercial organisations can take static signage applications into the interactive world by allowing end-customers to interact with displayed content using smartphones or touchscreen displays.

Lift and Learn technologies, combined with LG Smart displays (LG webOS) and powered by Signagelive, add exciting new dimensions to digital signage campaigns. Retailers, for example can ensure their best selling products are strategically placed on pressure sensors in front of instore displays playing eye catching content, generating a “pull factor” for shoppers. If these products are picked up, a trigger is initiated, instructing the display (powered by Signagelive) to show content specific to that product, creating a powerful instore retail experience.

Dynamic NFC technology on the other hand, used in conjunction with Signagelive’s, digital signage technology platform, enables large venue owners – stadiums for example – to generate and roll out interactive content relevant to an event in real time, enhancing the overall experience for fans.

“Interactive functionality takes digital signage to a brand new level,” explains Aferdita Qesku, Director of Sales, Global at Signagelive. “Using LG webOS displays powered by our SoC and HTML5 software, well known brands can turn their static digital signage networks in to a powerful marketing tools quickly, easily and cost effectively and benefit from the results immediately.”

Signagelive’s cloud-based digital signage network platform supports multiple content formats including static images, 4k video, web pages, IPTV, multi-zoning for different media types, touch screen applications, image layering and RSS feeds. The platform also comprises optional proof of content and delivery functionality for monitoring the results of interactive campaigns.

LG’s commercial display roadshow 2016, which debuted in Washington DC on the 4th May, is coming to key cities across the US, including New York, Miami, Denver and Los Angeles.